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PR Guidebook to targeting bloggers<br />
Type of bloggers<br />DOMAIN/ INDUSTRY SPECIFIC BLOGGERS –  like tech, auto, mobile, android, travel, culture, fashion, li...
Most Journalists are opening their own blogs<br />
8 COMMANDMENTS  while pitching to bloggers<br />
1.<br />Comment First Pitch Later<br />
2.<br />Preferably, first talk to them over the phone*<br />*Especially true for nascent bloggers – as they would not have...
Get their details right<br />3.<br />
4.<br />Show you know who they are<br />
5.<br />Don’t stalk; but be persistent<br />
6.<br />Send regular doses of information<br />
Press releases<br />7.<br />“NO, I’d much rather be pitched a story idea that is tailored to my blog”<br />Do you send the...
And finally…<br />
8.<br />Bloggers actively promote their stories on Facebook and Twitter –track their tweets/ shares/ comments<br />
THANK YOU & <br />Hope this is of help <br />
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PR guidebook to targeting bloggers

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  • That means we could pitch stories for both. Additionally,
  • Transcript of "PR guidebook to targeting bloggers"

    1. 1. PR Guidebook to targeting bloggers<br />
    2. 2. Type of bloggers<br />DOMAIN/ INDUSTRY SPECIFIC BLOGGERS – like tech, auto, mobile, android, travel, culture, fashion, lifestyle etc<br />PERSONAL BLOGERS or INDUSTRY/ CATEGORY SPECIFIC BLOGERS <br />INDIVIDUAL BLOGS or COLLABORATIVE BLOGS <br />TEXT/ PHOTO/ VIDEO BLOGS<br />
    3. 3. Most Journalists are opening their own blogs<br />
    4. 4. 8 COMMANDMENTS while pitching to bloggers<br />
    5. 5. 1.<br />Comment First Pitch Later<br />
    6. 6. 2.<br />Preferably, first talk to them over the phone*<br />*Especially true for nascent bloggers – as they would not have dealt with PR professionals as much to understand what is wanted, how to go about it and how they can help.<br />
    7. 7. Get their details right<br />3.<br />
    8. 8. 4.<br />Show you know who they are<br />
    9. 9. 5.<br />Don’t stalk; but be persistent<br />
    10. 10. 6.<br />Send regular doses of information<br />
    11. 11. Press releases<br />7.<br />“NO, I’d much rather be pitched a story idea that is tailored to my blog”<br />Do you send them to bloggers or no?<br />“YES, its nice to receive updates”<br />*It’s good to know their personal preferences as there are 2 sides of the coin.<br />
    12. 12. And finally…<br />
    13. 13. 8.<br />Bloggers actively promote their stories on Facebook and Twitter –track their tweets/ shares/ comments<br />
    14. 14. THANK YOU & <br />Hope this is of help <br />
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