PR guidebook to targeting bloggers
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PR guidebook to targeting bloggers

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  • That means we could pitch stories for both. Additionally,

PR guidebook to targeting bloggers PR guidebook to targeting bloggers Presentation Transcript

  • PR Guidebook to targeting bloggers
  • Type of bloggers
    DOMAIN/ INDUSTRY SPECIFIC BLOGGERS – like tech, auto, mobile, android, travel, culture, fashion, lifestyle etc
    PERSONAL BLOGERS or INDUSTRY/ CATEGORY SPECIFIC BLOGERS
    INDIVIDUAL BLOGS or COLLABORATIVE BLOGS
    TEXT/ PHOTO/ VIDEO BLOGS
  • Most Journalists are opening their own blogs
    View slide
  • 8 COMMANDMENTS while pitching to bloggers
    View slide
  • 1.
    Comment First Pitch Later
  • 2.
    Preferably, first talk to them over the phone*
    *Especially true for nascent bloggers – as they would not have dealt with PR professionals as much to understand what is wanted, how to go about it and how they can help.
  • Get their details right
    3.
  • 4.
    Show you know who they are
  • 5.
    Don’t stalk; but be persistent
  • 6.
    Send regular doses of information
  • Press releases
    7.
    “NO, I’d much rather be pitched a story idea that is tailored to my blog”
    Do you send them to bloggers or no?
    “YES, its nice to receive updates”
    *It’s good to know their personal preferences as there are 2 sides of the coin.
  • And finally…
  • 8.
    Bloggers actively promote their stories on Facebook and Twitter –track their tweets/ shares/ comments
  • THANK YOU &
    Hope this is of help 