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PR guidebook to targeting bloggers
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PR guidebook to targeting bloggers

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  • That means we could pitch stories for both. Additionally,
  • Transcript

    • 1. PR Guidebook to targeting bloggers
    • 2. Type of bloggers
      DOMAIN/ INDUSTRY SPECIFIC BLOGGERS – like tech, auto, mobile, android, travel, culture, fashion, lifestyle etc
      PERSONAL BLOGERS or INDUSTRY/ CATEGORY SPECIFIC BLOGERS
      INDIVIDUAL BLOGS or COLLABORATIVE BLOGS
      TEXT/ PHOTO/ VIDEO BLOGS
    • 3. Most Journalists are opening their own blogs
    • 4. 8 COMMANDMENTS while pitching to bloggers
    • 5. 1.
      Comment First Pitch Later
    • 6. 2.
      Preferably, first talk to them over the phone*
      *Especially true for nascent bloggers – as they would not have dealt with PR professionals as much to understand what is wanted, how to go about it and how they can help.
    • 7. Get their details right
      3.
    • 8. 4.
      Show you know who they are
    • 9. 5.
      Don’t stalk; but be persistent
    • 10. 6.
      Send regular doses of information
    • 11. Press releases
      7.
      “NO, I’d much rather be pitched a story idea that is tailored to my blog”
      Do you send them to bloggers or no?
      “YES, its nice to receive updates”
      *It’s good to know their personal preferences as there are 2 sides of the coin.
    • 12. And finally…
    • 13. 8.
      Bloggers actively promote their stories on Facebook and Twitter –track their tweets/ shares/ comments
    • 14. THANK YOU &
      Hope this is of help 