Cannes Cyber Lions 2011 — Winners and Trends

WINNERS &TRENDSCANNES CYBERLIONS 2011JAKOB KAHLEN — BEST INTERNET 2011 CONFERENCE, TALLINN — 29.09.11

HELLO!TERE!

AGENDAWHAT IMGONNA SHAREWITH YOU TODAY

AGENDA• WHO AM I• THE LIFE OF A CANNES JURY MEMBER• THE MAIN TRENDS OF CANNES CYBER LIONS 2011• THE 3 GRAND PRIX• OTHER DIGITAL TRENDS FROM CANNES

INTRODUCTIONWHOAMI

INTRODUCTIONJAKOB KAHLENCREATIVE DIRECTORHELLO MONDAY

JAKOB KAHLEN• 35 YEARS OLD• LIVING AND WORKING IN COPENHAGEN, DENMARK• TRAINED AS A GRAPHIC DESIGNER• WORKING WITH DIGITAL DESIGN & MARKETING SINCE 1996• CREATIVE DIRECTOR & PARTNER OF HELLO MONDAY

JAKOB KAHLEN• TEACHING DIGITAL MEDIA AT THE GRAPHIC ARTS INSTITUTE OF DENMARK• CHAIRMAN OF THE DIGITAL WEBSITE JURY AT CREATIVE CIRCLE, DENMARK• PART OF THE WEBBY AWARDS JURY• PART OF THE CANNES CYBER LIONS 2011 JURY

HELLO MONDAY• DIGITAL CREATIVE AGENCY• 20 EMPLOYEES — 5 PARTNERS• OFFICES IN: COPENHAGEN, AARHUS & NEW YORK• CONCEPTS, DESIGN & “CREATIVE CODE” (FRONT-END DEVELOPMENT)• WORKING FOR A WIDE VARIETY OF GREAT INTERNATIONAL BRANDS

HELLO MONDAYWE’VE DONESTUFF LIKE ...

LIFE OF LAUNCHGEORGE 1.10.11 APP STORE

HELLO MONDAYMORE...HELLOMONDAY.COM

CANNES JURYTHE LIFE OF ACANNES JURYMEMBER

2011 CANNES CYBER LIONSTHE MAINTREND

SOFTWARE STORYTELLING

USEFULSOFTWARE STORYTELLING ENTERTAINING

USEFULSOFTWARE VALUE STORYTELLING ENTERTAINING

USEFUL PLATFORMS & COMMUNITIESSOFTWARE VALUE STORYTELLING ENTERTAINING

USEFUL PLATFORMS & COMMUNITIESSOFTWARE VALUE STORYTELLING ENTERTAINMENT SOFTWARE ENTERTAINING

USEFUL PLATFORMS & TOOLS FOR COMMUNITIES STORYTELLINGSOFTWARE VALUE STORYTELLING ENTERTAINMENT SOFTWARE ENTERTAINING

USEFUL PLATFORMS & TOOLS FOR COMMUNITIES STORYTELLINGSOFTWARE VALUE STORYTELLING ENTERTAINMENT LEAN BACK SOFTWARE ENTERTAINMENT ENTERTAINING

THE MAIN TRENDMADISON AVENUEMEETSSILICON VALLEY

THE 3 X GRAND PRIXLET’S LOOK ATTHE 3GRAND PRIX

GRAND PRIX #1OLD SPICERESPONSCAMPAIGN GRAND PRIX

OLD SPICEFROM VIRAL VIDEO TO VIRAL PHENOMENON

OLD SPICE RESPONS CAMPAIGNWHATWELLWRITTEN, FUN AND PERSONAL VIDEO RESPONSES TO HUNDREDS OF PEOPLETWEETING AND TALKING ABOUT “THE OLD SPICE GUY”THE IDEAINTERACTING WITH USERS TO KEEP THE BUZZ OF THE CAMPAIGN ALIVETHE BRILLIANCEMAKING DIRECT INTERACTION TO USERS FASCINATINGAND WORTH SPREADING

WATCH IT ONLINE HERE: HTTP://WWW.YOUTUBE.COM/WATCH?V=FD1WQPGN5AG

GRAND PRIX #2PAY WITHATWEET GRAND PRIX

PAY WITH A TWEETWHATA SOCIAL CURRENCY PAYMENT PLATFORMTHE IDEAPLATFORM FOR LETTING PEOPLE PAY FOR YOUR DIGITAL GOODS WITH A TWEETTHE BRILLIANCEA LOT OF PEOPLE TRIED TO DO A MICRO PAYMENT SOLUTIONTHESE GUYS HAVE SUCCEDED

WATCH IT ONLINE HERE: HTTP://WWW.YOUTUBE.COM/WATCH?V=4BGZGGVVQZQ

GRAND PRIX #3GOOGLEWILDERNESSDOWNTOWN GRAND PRIX

WILDERNESS DOWNTOWNWHATPERSONALIZED MUSIC VIDEO EXPERIENCE FOR ARCADE FIREDEMONSTRATING GOOGLE CHROMES TECHNICAL CAPABILITIESTHE IDEAYOUR HAVE TO DOWNLOAD CHROME TO GET THE FULL EXPERIENCETHE BRILLIANCEMAKE A BROWSER INTERESTING TO ORDINARY PEOPLE

WATCH IT ONLINE HERE: HTTP://VIMEO.COM/18750665

SOFTWARE STORYTELLING PAY WITH A WILDERNESS OLD SPICE TWEET DOWNTOWN RESPONS CAMPAIGN

TRENDS AT 2011 CANNES CYBER LIONSOTHERINTERESTINGTRENDS

TENDENCIESGETTING CREATIVEWITHTHE PRODUCTS

GETTING CREATIVE WITH THE PRODUCTSGOOGLECHROMESPEEDTESTS SILVERBBH NEW YORK

GOOGLE CHROME SPEEDTESTSWHATA VIDEO WITH A SERIES OF EXPERIMENTS TO SHOW HOW FASTGOOGLE’S CHROME BROWSER ISTHE IDEACREATING A SENSATION THAT WILL SPREAD THROUGH VARIOUSCHANNELS SIMPLY BECAUSE IT’S FASCINATING TO WATCH

WATCH IT ONLINE HERE: HTTP://WWW.YOUTUBE.COM/WATCH?V=NCGQDJIOTG0

GETTING CREATIVE WITH THE PRODUCTSBINGDECODINGJAY-Z SILVERDROGA 5 NEW YORK

BING DECODING JAY-ZWHATA GAME-LIKE EXPERIENCE TO FIND THE PAGES OF JAY-Z’S NEW BOOKUSING MISCROSOFTS SEARCH ENGINE BINGTHE IDEAEXPOSE JAY-Z’S DEDICATED FANS TO BINGTHE BRILLIANCETHE PROJECT CREATED A LOT OF BUZZ DUE TO IT’SORIGINAL IDEA AND GREAT EXECUTION

WATCH IT ONLINE HERE: HTTP://WWW.YOUTUBE.COM/WATCH?V=XNIC4WF8AYG

GETTING CREATIVE WITH THE PRODUCTSPAUSETHE HUMANJUKEBOX BRONZEÅKESTAM HOLST, STOCKHOLM

PAUSE THE HUMAN JUKEBOXWHAT?DIGITALLY BACKED EVENT TO PROMOTE PAUSE AS A PROVIDER OF“COSTUMIZED HIFI SOLUTIONS”THE IDEA?DEMONSTRATE AND FASCINATETHE BRILLIANCE?CREATING A SENSATION THAT WILL SPREAD THROUGH VARIOUSCHANNELS SIMPLY BECAUSE IT’S FASCINATING

TENDENCIESSOCIALSOFTWARE

SOCIAL SOFTWAREPAY WITH A TWEET· SOCIAL CURRENCY PLATFORM· OPEN TO EVERYONE

SOCIAL SOFTWARERED BULLSTREET ARTVIEW BRONZELODUCCA, SAO PAOLO

SOCIAL SOFTWARERED BULLSTREET ART VIEW· BROWSE GOOGLE STREET VIEW· TAG & COMMENT PIECES· CURRATE EXHIBITION· SHARE WITH THE WORLD

WATCH IT ONLINE HERE: HTTP://WWW.YOUTUBE.COM/WATCH?V=R04GV1BETCA

SOCIAL SOFTWAREFOOTLOCKERSNEAKERPEDIA GOLDSAPIENT NITRO, LONDON

SOCIAL SOFTWARESNEAKERPEDIA· CROWD-SOURCED SNEAKER ARCHIVE & COMMUNITY· LAUNCHED IN PRIVAT BETA· SPONSORED BY FOOT LOCKER· OWNED BY THE PEOPLE· 6.7 M. FANS

SOCIAL SOFTWAREHEINEKENSTARPLAYER GOLDAKQA, LONDON

SOCIAL SOFTWAREHEINEKENSTARPLAYER· LIVE SOCCER BETTING APP· ADDING A LAYER TO THE GAME· MAKING TV WATCHING SOCIAL

WATCH IT ONLINE HERE: HTTP://WWW.YOUTUBE.COM/WATCH?V=XP5YYSEZUB8

TENDENCIESGETTING CREATIVEWITH APPS

GETTING CREATIVE WITH APPSAIRWALKPOP-UPSTORE BRONZEY&R, NEW YORK

AIR WALK POP UP STOREWHAT?“INVISIBLE” AUGMENTED REALITY SMARTPHONE STORETHE IDEA?ENGAGING THE SNEAKER/SKATER COMMUNITY USINGSCARECITY AND TECH BUZZ

GETTING CREATIVE WITH APPSRENAULTESPACE360 GOLDPUBLICIS CONSEIL, PARIS

RENAULT ESPACE 360WHAT?VIRTUAL DRIVE IN RENAULT ESPACETHE IDEA?LETTING THE USERS EXPERIENCE THE CAR 360 BY USING THEGYROSCOPE BUILT INTO THE IPAD

WATCH IT ONLINE HERE: HTTP://WWW.YOUTUBE.COM/WATCH?V=Y4KW52ALMUS

TENDENCIESWIRED REALITY.THE POWER OFREAL TIME.

WIRED REALITYUNIQLOLUCKYCOUNTER BRONZEDENTSU, TOKYO

UNIQLO LUCKY COUNTERWHATA BANNERCAMPAIGN TO PROMOTE THEIR NEW ONLINE STORETHE IDEATHE MORE PEOPLE TWEET ABOUT A PRODUCT,THE LOWER THE PRICE FOR EVERYBODY

UNIQLO - LUCKY COUNTERWATCH IT ONLINE HERE: HTTP://WWW.YOUTUBE.COM/WATCH?V=AIHQBDRDBDI

WIRED REALITYEOS MAGAZINETALKINGTREE SHORTLISTHAPINESS, BRUSSEL

EOS MAGAZINE TALKING TREEWHATA TREE CONNECTED TO SOCIAL MEDIA VIA CENSORS.CAMPAIGN FOR A BELGIUM WILD LIFE MAGAZINE.THE IDEAWHAT IF A TREE COULD TELL YOU VIA SOCIAL MEDIA HOW IT WAS FEELING

WATCH IT ONLINE HERE: HTTP://WWW.YOUTUBE.COM/WATCH?V=NGBPXMN-DG0

TENDENCIESUSERSASCO-CREATORS

GOOGLE / WILDERNESS DOWNTOWN

USERS AS CO-CREATORSSKITTLESSUPER MEGARAINBOW UPDATER SILVERGOOGLE CREATIVE LABSB-REEL

SKITTLES SUPER MEGA RAINBOW...WHAT?WRITE YOUR STATUS UPDATE THROUGH SKITTLES AND HAVE IT READ ALOUD BY AREAL PERSON ON YOUR FACEBOOK WALLTHE IDEA?MAKE STATUS UPDATES RELATED TO SKITTLES FUN AND SHARABLE

USERS AS CO-CREATORSYOU TUBELIFE IN A DAYTOASTER, LONDON

YOUTUBE LIFE IN A DAYWHAT?YOU TUBE ASKS THEIR COMMUNITY TO DOCUMENT A SPECIFIC DAY. TOGETHERWITH RIDLEY SCOTT THE THOUSANDS OF SUBMISSIONS IS EDITED TOGETHERTO A FEATURE FILMTHE IDEA?SHOW THAT YOU TUBE COVERS THE WHOLE WOLRD WITH MOVING IMAGES.ENGAGING AN ACTIVE COMMUNICTY EVEN FURTHER AND LETTING THEMBE PART OF SOMETHING BIG

WATCH IT ONLINE HERE: HTTP://WWW.YOUTUBE.COM/WATCH?V=BT_UMBHMYZG

NOW IT’S YOUR TURN...ANYQUESTIONS?

THANK YOU!THANKYOU FORNOTLEAVING!

GET IN TOUCH...NÄGEMISENITWITTER @JAKOBKAHLENMAIL JAKOB@HELLOMONDAY.COMWWW WWW.HELLOMONDAY.COM

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Cannes Cyber Lions 2011 — Winners and Trends

by Jakob Kahlen on Sep 29, 2011

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