Sam Michelson - Reputation Management - Managing the Big Picture - KahenaCon Spring 2012

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Sam Michelson - Reputation Management - Managing the Big Picture - KahenaCon Spring 2012

  1. 1. Digital Brand Management - The Big Picture Sam Michelson May 22, 2012
  2. 2. The 10 Minute Agenda A word about Five Blocks Digital Brand Management The Five Blocks Approach Slide 2
  3. 3. A word about Five Blocks Technology and Services company – operating since 2003 Focused on Reputation and Digital Brand Management for 5+ years Boutique agency with a specialized team of 16 people: programmers, writers, webmasters, search experts, & client managers Based in Los Angeles, Development center in Israel Selective engagement on client side Slide 3
  4. 4. Digital Brand ManagementEnsuring that a brand’s online presence reflects thecompany’s brand strategy.apping the ideal online reputationsing “Brand Intelligence” to understand current situationorking with the client (Strategy)echnical/website changes (Tactics)ccentuating positive Slide 4
  5. 5. Slide 5
  6. 6. Slide 6
  7. 7. Slide 7
  8. 8. Slide 8
  9. 9. Search Suggest Slide 9
  10. 10. Search Suggest Slide 10
  11. 11. Related Searches Slide 11
  12. 12. Related Searches Slide 12
  13. 13. Rebuilding the Reputation What do we see in the results? What is missing from the results? Slide 13
  14. 14. Tips for SuccessŒ If you treat DBM/RM as SEO, it will be more difficult for you/ Reverse the order of the keywords to test strengthr Watch out for the “gotcha” resulte Strongest Results are not always at the tops Track volume/volatility and compare to other clientsa To cheat – look at the competitors…a Think about Variety and Passione Clients are often holding the keys – they need help driving! Slide 14
  15. 15. Tips for Success1. If you treat DBM/RM as SEO, it will be more difficult for you2. Reverse the order of the keywords to test strength3. Watch out for the “gotcha” result4. Strongest Results are not always at the top5. Track volume/volatility and compare to other clients6. To cheat – look at the competitors…7. Think about Variety and Passion8. Clients are often holding the keys – they need help driving! Slide 15
  16. 16. Tips for Success1. If you treat DBM/RM as SEO, it will be more difficult for you2. Reverse the order of the keywords to test strength3. Watch out for the “gotcha” result4. Strongest Results are not always at the top5. Track volume/volatility and compare to other clients6. To cheat – look at the competitors…7. Think about Variety and Passion8. Clients are often holding the keys – they need help driving! Slide 16
  17. 17. Tips for Success1. If you treat DBM/RM as SEO, it will be more difficult for you2. Reverse the order of the keywords to test strength3. Watch out for the “gotcha” result4. Strongest Results are not always at the top5. Track volume/volatility and compare to other clients6. To cheat – look at the competitors…7. Think about Variety and Passion8. Clients are often holding the keys – they need help driving! Slide 17
  18. 18. Tips for Success1. If you treat DBM/RM as SEO, it will be more difficult for you2. Reverse the order of the keywords to test strength3. Watch out for the “gotcha” result4. Strongest Results are not always at the top5. Track volume/volatility and compare to other clients6. To cheat – look at the competitors…7. Think about Variety and Passion8. Clients are often holding the keys – they need help driving! Slide 18
  19. 19. Tips for Success1. If you treat DBM/RM as SEO, it will be more difficult for you2. Reverse the order of the keywords to test strength3. Watch out for the “gotcha” result4. Strongest Results are not always at the top5. Track volume/volatility and compare to other clients6. To cheat – look at the competitors…7. Think about Variety and Passion8. Clients are often holding the keys – they need help driving! Slide 19
  20. 20. Tips for Success1. If you treat DBM/RM as SEO, it will be more difficult for you2. Reverse the order of the keywords to test strength3. Watch out for the “gotcha” result4. Strongest Results are not always at the top5. Track volume/volatility and compare to other clients6. To cheat – look at the competitors…7. Think about Variety and Passion8. Clients are often holding the keys – they need help driving! Slide 20
  21. 21. Tips for Success1. If you treat DBM/RM as SEO, it will be more difficult for you2. Reverse the order of the keywords to test strength3. Watch out for the “gotcha” result4. Strongest Results are not always at the top5. Track volume/volatility and compare to other clients6. To cheat – look at the competitors…7. Think about Variety and Passion8. Clients are often holding the keys – they need help driving! Slide 21
  22. 22. Questions, CommentsSam MichelsonCEO, Five Blockssamm@fiveblocks.com(054) 440-6315 Slide 22

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