How can small business owners deal with feeling overwhelmed?

1. Are you a small business owner?

2. Are you overwhelmed by the vast number of “things” to do on the Internet as part of your marketing efforts?

3. Do you ever find yourself looking and feeling like a deer caught in the headlights?

4. Do you ever find yourself becoming immobile and doing nothing?

5. Don’t worry – this is a normal reaction to feeling overwhelmed

6. Are you afraid of making a decision because it might be the wrong one?

7. Unfortunately, this usually results in the biggest mistake of all – doing nothing!

8. In business, this result can be quite costly

9. While you are procrastinating and continuing to evaluate all your choices …

10. … your competitors are out there making things happen

11. So rather than be ruled by fear of making a wrong decision

12. Take a chance and make that decision If your choice ends up being a wrong choice … Own up to it Recognize it Learn from it Move on …

13. So what can you do when you are feeling overwhelmed and like you aren’t getting anywhere?

14. First and foremost … Stop

15. Breathe

16. And Plan!

17. There are so many options available on the Internet, many social networking sites, forums, blog sites, groups, etc. – that as you try to stay on-top of your competition and current with your industry, you might end up forgetting what your original plan is …

19. You need to understanding exactly who and what you are (your brand) and exactly who your potential customer is (your target market) …

20. … if you want to be successful

21. Can you clearly identify your target market?

22. Need help identifying your target market? Try writing down a description of your ideal customer Pretend you are your own potential customer. What would make you stop and listen to what you have to say? Take a look at your existing client base

23. Don’t rush into Internet marketing without a plan or you will get lost!

24. Don’t skimp on your marketing initiatives The Internet offers you access to a huge pool of potential customers at negligible costs

25. Make use of these resources but remember…

26. STOP – BREATHE - PLAN

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