Kurt Lewin coined the term "gatekeeping" in 1947 to describe the process by which certain information is filtered out or allowed through channels of mass communication. Gatekeeping refers to the role of individuals, such as editors or website creators, who control access to information and decide what messages or content will be distributed to the public. Gatekeepers can be influenced by their own social, cultural, political, or ethical perspectives, and through gatekeeping certain messages deemed unwanted, inappropriate, or controversial may be prevented from reaching audiences.
2. Gatekeeping
Kurt lewin coins the word
“gatekeeping” in 1947
He was born in Germany 1890. he
was a great psychologist and pioneer
in social psychology
Gate keeping is nothing but to block
unwanted or useless things by using
a gate. Be it publication,
broadcasting, the internet, or some
other type of communication
First it is widely used in the field of
psychology and later it occupies the
field of communication. Now its one
of the essentials theories in
communication studies.
3. Gate keeping
Kurt lewin observed food habits in families (and seeing
housewives as gatekeepers at that time); this was later
applied in a major way to the editors in news publication.
Who is gatekeeper?
A gatekeeper is a person that controls access to
something, decide whether a given message will be
distributed by a mass medium. We use the term mass
medium to describe that transit information to many
people such as those that create web pages, newspapers
television programs
4. Concept
The gatekeeper is having its own influence like social,
cultural, ethical and political. Based on having on
personal or social influences they let the information
get to the group. Through this process the
unwanted, sensible and controversial information's
are removed by the gate keeper which helps control
the controversy.
