JustGiving Facebook app webinar
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These slides accompany a live webinar given on the 17th November 2011, showing how charities can use JustGiving's new Facebook app to collect donations on Facebook.
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JustGiving Facebook app webinar
- 1. How to use JustGiving’s new Facebook app Jonathan Waddingham @jon_bedford Product Manager @JustGiving November 17th 2011
- 2. What we’ll cover Why is Facebook important to fundraising on JustGiving How to build the Facebook app How to promote the app
- 3. 30% of visits to JustGiving come from Facebook
- 4. 16% of all donations come from Facebook
- 5. Facebook beats the other networks http://blog.justgiving.com/community/social-giving-takes-off/
- 7. It’s not just us http://delicious.com/jon_bedford/facebook+stats
- 8. What does our app do? For fundraisers – share their page on Facebook For sponsors – donate without leaving Facebook For donors – make one-off or regular donations on Facebook For charities – a way of collecting donations on Facebook
- 10. Fundraiser view
- 11. Sponsor view
- 12. Donor view
- 13. Charity view
- 14. Charity view as a Facebook page tab
- 15. Any questions? http://www.flickr.com/photos/prospere/2927077061/
- 16. Live demo goes here Useful links http://www.facebook.com/pages/JustGiving-Donate-on-FB- support/189122531126417?sk=app_172621942784778 http://www.facebook.com/pages/The-live-demo-appreciation- society/178106402279629 https://secure.justgiving.com/CharityAccount/pages/account/login.aspx http://www.youtube.com/watch?v=JYGJ-l09Nek http://www.justgiving.com/demononprofit/donate
- 17. What to do next? Donations start rolling in! This is a tool, like any other fundraising tool. It has to be used wisely and you shouldn’t forget about the tried and tested techniques that lead to successful fundraising.
- 18. Let people know they can support you http://www.facebook.com/DogsTrust/posts/238702749517384
- 19. But don’t go overboard...
- 20. Campaigns A call to action works best when it’s integrated into a wider series of comms If you’re already working on a campaign, consider adding campaign-related content to the donate tab Your fans may have received this content and it could be the extra nudge they needed Or they may be new to your organisation and never have seen a campaign before
- 21. Corporate partners Ask your corporate partners to add your donation app to their page - they’re usually happy to promote you and they may have more fans Write a suggested update for them with a strong call to action
- 22. Specsavers Facebook page http://www.facebook.com/Specsavers?sk=app_223257787728115
- 23. Facebook advertising This is a powerful tool, assuming you know your target donors well However, successful fundraising case studies are few and far between
- 24. We want your case studies! This is a UK first, so we’d love your feedback How easy is it to use? What could be improved? How successful has it been for you?
- 25. We hope you like it
- 26. Thank you Jonathan Waddingham jonathan@justgiving.com @jon_bedford slideshare.net/jwaddingham www.facebook.com/justgiving
Editor's Notes
- In September, over 27% of donations through the site were driven from Facebook