I like it....whatever that means: The evolving relationship between disclosure, audience, and privacy in networked spaces
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I like it....whatever that means: The evolving relationship between disclosure, audience, and privacy in networked spaces
- 1. I like it… whatever that means The evolving relationship between disclosure, audience, and privacy in networked spaces Jessica Vitak College of Information Studies University of Maryland jvitak@umd.edu | Twitter: @jvitak Website: jessicavitak.com
- 4. Google processed more than 20 PETABYTES of data per day in 2014. (That’s 1,000,000 gigabytes for the non math-oriented) Source: Mashable
- 5. So why do we share so much online... And what are the implications of these shifting norms?
- 6. Flickr: Photos_by_Lis SOCIAL CONNECTION MATTERS.
- 8. ALTRUISM IS PART OF BEING HUMAN… Flickr: Arlington County
- 10. (ALTHOUGH MAYBE THAT’S NOT LIMITED TO PEOPLE)
- 11. INTERACTIONS BUILD NEW & MAINTAIN EXISTING RELATIONSHIPS.
- 13. INTERACTIONS BUILD NEW & MAINTAIN EXISTING RELATIONSHIPS.
- 14. AFFORDANCES, AFFORDANCES, AFFORANCES Other options: • Your first pet • Paperweight • Art project • Bring down a government
- 15. General affordances of social media VISIBILITY: making it easily to locate information PERSISTENCE: content is visible and searchable for a period of time (aka archivability) EDITABILITY: curate identity through careful self-presentation ASSOCIATION: public displays of connection link people and content BUT… affordances vary by technology also.
- 22. Affordances shape our experience. Features encourage sharing.
- 23. So why do we share so much online... And what are the implications of these shifting norms?
- 24. Analog Footprints (Yeah, you’re not going to be there in five minutes)
- 27. BUT IS SOMETHING LOST IN THESE INTERACTIONS?
- 28. A little experimen t in likes…
- 34. …SO WHAT?
- 35. The public-private fallacy in networked publics 1. We make assumptions about who can see a piece of information we share online. This is a false expectation of privacy (usually) due to limited knowledge of how the technology actually works. 2. When choosing between privacy and usability, people always choose usability. 3. You’re never really truly anonymous.
- 36. The public-private fallacy Establishing privacy in public? Technically possible, practically useless.
- 37. The public-private fallacy Hiding online is even harder.
- 38. The public-private fallacy 1. People will sacrifice privacy & security for usability. 2. Companies structure their services to encourage sharing information with a wide audience.
- 39. The public-private fallacy You’re leaving digital traces for everything you do. Three examples: 1. The Taste, Ties & Time study 2. Target Predicts Pregnancies (and other targeted advertising) 3. And of course, there’s always the NSA…
- 41. The public-private fallacy 1990s 2015
- 42. Is privacy dead? 1997 2012 2015
- 45. ≈ The future remains a (somewhat) blank canvas… Three critical areas of focus: 1) Providing education and resources on privacy management 2) Minimizing penalties for non-disclosure/non-use of technology 3) Pushing companies to be more transparent
- 46. ≈ Thanks! Jessica Vitak College of Information Studies University of Maryland Email: jvitak@umd.edu Twitter: @jvitak Website: jessicavitak.com/cv
Editor's Notes
- So there are a lot of reasons to share information. What is served by liking it? Katy and I initially became friends over Twitter interactions. In my work with Nicole and Cliff, we have called these micro-behaviors “signals of relational investment” in that they alert both the recipient and their network of your relationship and seek provide micro-interactions that can maintain relationships. In my dissertation, for example, I found that users engaging in activities on Facebook reminiscent of traditional relationship maintenance behaviors perceived Facebook as helping keep that relationship from fading away. This was particularly true for weaker ties, who may not have the benefit of richer or more varied forms of communication.