Theorizing the Future of Computer-Mediated Communication: The Changing Role of Self-Presentation, Audience, and Interaction
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Theorizing the Future of Computer-Mediated Communication: The Changing Role of Self-Presentation, Audience, and Interaction
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Technology
Presentation at Theorizing the Web conference in College Park, MD on April 9, 2011.
Jessica VitakFollow
Theorizing the Future of Computer-Mediated Communication: The Changing Role of Self-Presentation, Audience, and Interaction
- Who are they?
- establishment of plans and strategies for interacting with others
Editor's Notes
- Usenet created in 1979 by some Duke students : users post messages to newsgroups; no central server rather it is distributed across a large number of more localized servers.Baym studied a soap opera form, focused on norms guiding site useDonath focused broadly on identity and deception online (signaling theory), used Usenet as the example.
- Started in San Fran in 1985.See Rheingold’s website for links to early meetups.
- Commercials tell us 1 in 5 relationships begin on an online dating website.
- Some interesting points: Ellison et al. found that people are not really using SNSs to develop new relationships but to reconnect and maintain existing relationships. One exception to this could be when it comes to SNGs (our research).Donath & boyd (2004) suggest that displaying a connection with another user signals one’s willingness to risk their reputation. Mutual connections help place an individual within a larger network and can help establish common ground.
- Rooted in social presence theory andmedia richness
- CFO effects are limited to a narrow range of experiences, specifically zero-history, one-shot interactions.
- message features—including the ability to edit messages before sending, minimize cue leakage, and reallocate cognitive resources—allow individuals to more thoroughly engage in selective self-presentation
- Note that this is a bit of an oversimplification of what is going on but at a high level holds true.For example, researchers have expanded on the hyperpersonal model to include visual cues and synchronous communication, but all of these theories are about impression formation rather than relationship maintenance and impression management.
- Some would argue that while we apply the social capital framework, it is not a theory. Others argue that social capital is recursive, that it includes everything and therefore it includes nothing.
- Talk about these inter-relatedly
- Sites like Lamebook and Failbooking aggregate pictures and updates that may have been marked as “private” but were copied by a friend and submitted to the site.
- http://gawker.com/#!321802/your-privacy-is-an-illusion/bank-intern-busted-by-facebookKevin Colvin, an intern at Anglo Irish Bank's North American arm got into trouble after he got caught in a lie on Facebook.
- Talk about social capital research, how we see this relationship as a weighing of risks and benefits. Could bring in lowest-common-denominator approach, but point to problems inherent in that.
- Talk about social capital research, how we see this relationship as a weighing of risks and benefits. Could bring in lowest-common-denominator approach, but point to problems inherent in that.
- Talk about social capital research, how we see this relationship as a weighing of risks and benefits. Could bring in lowest-common-denominator approach, but point to problems inherent in that.
- Inputs: time, effort, loyalty, hard work, commitment, ability, flexibility, toleranceOutcomes: Sense of achievement, praise, recognition, reputation, social support
- Outcome = benefits – costsSatisfaction = outcome – comparison levelDependence = outcome – comparison level of alternativesCritique: human interaction isn’t always rational