Case Study: Convergence Online - Opening up doors to Traditional Advertisers

•

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A presentation I did at the Advancing Web 2.0 for Traditional Media conference held in Johannesburg, South Africa.

Technology News & Politics

Justin Hartman

Digital Innovation Manager at Avusa Media
Manage the online and mobile excellence unit
known as the iLab

New Media Strategist at The Times
Responsible for the online strategy
and implementation for the paper

Involved in Media and the Internet since 1997

Web 2.oh really screwed publishers!

“ There is so much media
now with the Internet and
people, and so easy and so
cheap to start a newspaper
or start a magazine, there's
just millions of voices and

”
people want to be heard.

Rupert Murdoch, Fox Networks

Case Study: Convergence Online - Opening up doors to Traditional Advertisers

Case Study: Convergence Online - Opening up doors to Traditional Advertisers

Case Study: Convergence Online - Opening up doors to Traditional Advertisers

Case Study: Convergence Online - Opening up doors to Traditional Advertisers

Case Study: Convergence Online - Opening up doors to Traditional Advertisers

Case Study: Convergence Online - Opening up doors to Traditional Advertisers

Case Study: Convergence Online - Opening up doors to Traditional Advertisers

Case Study: Convergence Online - Opening up doors to Traditional Advertisers

Case Study: Convergence Online - Opening up doors to Traditional Advertisers

Case Study: Convergence Online - Opening up doors to Traditional Advertisers

Case Study: Convergence Online - Opening up doors to Traditional Advertisers

Case Study: Convergence Online - Opening up doors to Traditional Advertisers

Case Study: Convergence Online - Opening up doors to Traditional Advertisers

Case Study: Convergence Online - Opening up doors to Traditional Advertisers

Case Study: Convergence Online - Opening up doors to Traditional Advertisers

Case Study: Convergence Online - Opening up doors to Traditional Advertisers

Case Study: Convergence Online - Opening up doors to Traditional Advertisers

Case Study: Convergence Online - Opening up doors to Traditional Advertisers

Case Study: Convergence Online - Opening up doors to Traditional Advertisers

Case Study: Convergence Online - Opening up doors to Traditional Advertisers

Case Study: Convergence Online - Opening up doors to Traditional Advertisers

Case Study: Convergence Online - Opening up doors to Traditional Advertisers

Case Study: Convergence Online - Opening up doors to Traditional Advertisers

Case Study: Convergence Online - Opening up doors to Traditional Advertisers

Case Study: Convergence Online - Opening up doors to Traditional Advertisers

Case Study: Convergence Online - Opening up doors to Traditional Advertisers

Case Study: Convergence Online - Opening up doors to Traditional Advertisers

Case Study: Convergence Online - Opening up doors to Traditional Advertisers

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Case Study: Convergence Online - Opening up doors to Traditional Advertisers

1. Justin Hartman Digital Innovation Manager at Avusa Media Manage the online and mobile excellence unit known as the iLab New Media Strategist at The Times Responsible for the online strategy and implementation for the paper Involved in Media and the Internet since 1997

2. Web 2.oh really screwed publishers!

3. “ There is so much media now with the Internet and people, and so easy and so cheap to start a newspaper or start a magazine, there's just millions of voices and ” people want to be heard. Rupert Murdoch, Fox Networks