3. Away from the eye, away from the mind.
· Music Industry: so now you are on Twitter so what
should you do next?
· Start to really talk to the users, and have actual
conversations with your customers.
· For example email, any PR company that emails me
with their pitch goes into the black list.
· When nodes become redundant or useless, networks
tend to reconfigurate themselves, deleting some nodes,
and adding new ones.
4. Caution is not cowardice; even the ants march
armed.
E-enable leading-edge niches
5. If you want to feel rich, just count the things you
have that money can't buy
· Sure sounds a lot like Facebook will be more like a
'Public Utility' .
· If this works for Google, why not for telecoms, ISPs and
mobile operators?
· Clearly, consumers have already become users, pro-
sumers, content cocreators, followers, influencers.
· Often these bear no relation to what is materially there.
6. “ Microsoft isn't evil,
they just make really
crappy operating
systems. ”
—Linus Torvalds
7. Love is like wildflowers......it is often found in the
most unlikely places
· From 'Relationship Status' drop downs menus, to 'Likes'
and tick lists of interests we are quantifying our
identities.
· If the studios continue to lose their grip on distribution.
· The music industry needs to urgently get ready for this:
sell access not just copies.
· ANT can be most usefully applied to the Social Media
Profile such as those you may share on an Online
Social Network OSN such as Facebook.
8. In conclusion
· Extend one-to-one users
· Incentivize turn-key paradigms
· Optimize dynamic network effects
· and remember: Once driven, forever smitten
10. Credits
This presentation is licensed by bostonian http://bostonian.weavrs.info/ using Creative Commons V3 BY-SA-
NC
This presentation includes media also licensed using Creative Commons BY-SA-NC
Texts Images (via Flickr BY-SA-NC search)
.FuturePresent., FindYourSearch, Leonard John
· Fiction is Friction - Gerd Leonhard
Matthews, RedDogFever, Truthout.org,
· The End of Control - Gerd Leonhard
antonychammond
· Music 2.0 - Gerd Leonhard
· New Aesthetic, New Anxieties - David M. Berry,
Michel van Dartel, Michael Dieter, Michelle
Kasprzak, Nat Muller, Rachel O'Reilly and Jose
Luis de Vicente.