Addynamo Blogging Workshop

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Here's a presentation I did at the Ad:Dynamo blogging workshop about how you could potentially earn money from your blog.

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Addynamo Blogging Workshop

  1. 1. Ad:Dynamo Blogging Workshop Looking at how you could, potentially, earn money off your blog. by Justin Hartman, CEO, Afrigator Internet Thursday 18 February 2010
  2. 2. Thursday 18 February 2010
  3. 3. Africa’s first Blog Ad Network Features more than 350 of SA’s top bloggers Bloggers earn 50% revenue share for displaying ads Blogs are categorised by: • Business, Lifestyle, Entertainment & Tech verticals • Sub-vertical targeting for even more flexibility afrigator.com | adgator.co.za Thursday 18 February 2010
  4. 4. Blogging Trends Thursday 18 February 2010
  5. 5. Popular Sites (Global) 1 google.com Search / Email 2 yahoo.com Search / Email 3 youtube.com Social Media 4 live.com Search 5 facebook.com Social Networking 6 msn.com Search / Email 7 wikipedia.org Social Media 8 blogger.com Social Media 9 myspace.com Social Networking 10 baidu.com Search All data supplied by Alexa.com - March 2009 Thursday 18 February 2010
  6. 6. Popular Sites (South Africa) 1 google.co.za Search / Email 2 facebook.com Social Networking 3 yahoo.com Search / Email 4 youtube.com Social Media 5 wikipedia.org Social Media 6 blogger.com Social Media 7 live.com Search 8 news24.com News 9 msn.com Search / Email 10 gumtree.co.za Social Media All data supplied by Alexa.com - March 2009 Thursday 18 February 2010
  7. 7. Registered Blogs by Country 11.5% 1.3% 3.4% South Africa 5.9% Nigeria Africa General Kenya Egypt Tanzania 8.1% Rest of Africa 58.9% 10.9% All data supplied by Afrigator.com - March 2009 Thursday 18 February 2010
  8. 8. Tools you can use to earn cash Thursday 18 February 2010
  9. 9. What works in SA? Who’s using what? CPM (now also CPC) CPC CPC & CPM Affiliate Affiliate Thursday 18 February 2010
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  15. 15. Is this the recipe for success? The Short Answer: • NO! Long Answer: • Nobody making big money started off big • Build up an audience first • Provide value - engage readers • Implement ads discreetly • Less is more • Don’t quit your day job Thursday 18 February 2010
  16. 16. Who are the high-rollers? Thursday 18 February 2010
  17. 17. Top Earners on Adgator (3 month average) # Blog Theme Impressions Monthly Earnings 1 Gaming 133,445 R6,961.74 2 Afrikaans / Humour 64,329 R3,008.63 3 Travel 51,074 R2,852.15 4 Entertainment 42,241 R2,027.97 5 Technology 39,941 R1,943.44 6 Food 38,894 R1,824.94 7 Travel 31,819 R1,550.84 8 News 29,561 R1,492.37 9 Food 24,055 R1,125.55 10 Gaming 21,022 R1,109.12 11 Lifestyle 129,606 R1,087.81 12 Motoring 23,796 R1,023.82 Thursday 18 February 2010
  18. 18. Key Adgator Observations 67% of all inventory originates from the top 12 blogs The top 12 blogs make up 40% of the total earners 10% of bloggers earn between R500 & R1,000 month 35% of bloggers earn between R150 & R500 month 15% of bloggers earn R150 or less each month Top 12 blogs have terrible CTR while smaller blogs are much higher Thursday 18 February 2010
  19. 19. Luckily we dig each other... Thursday 18 February 2010
  20. 20. Ad:Dynamo Integration In addition to CPM ads Adgator now delivers CPC Monetising all of the bloggers inventory We command a higher CPC because we’re a Premium Publisher with Ad:Dynamo Small blogs with less traffic will earn more money due to higher CTR Top 12 blogs could earn more if they fixed their placement Thursday 18 February 2010
  21. 21. What have we learnt class? Thursday 18 February 2010
  22. 22. The final word... Blogging in SA is booming! Options to monetise your blog include CPC, CPM and Affiliate networks. If you want to earn big bucks you’ll need a big audience and use all the options available. If you’re small now it’s probably best to focus on your readers and implement ads discreetly. If you’re blogging for money you’re doing it for the wrong reasons! Thursday 18 February 2010
  23. 23. Happy Blogging! More Info: http://afrigator.biz Blog: http://justinhartman.com Twitter: http://twitter.com/justinhartman Thursday 18 February 2010

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