Why Publishing is the Future of Marketing - 8 Step Content Marketing Strategy

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Content marketing expert Joe Pulizzi reviews how marketers are indeed publishers today, and details eight steps to completing a content marketing strategy that works for both small and large brands. Case studies include P&G, Hubspot, BlendTec and more.

Business

Why Publishing is the Future of Marketing Joe Pulizzi Founder, Junta42 Co-Author, Get Content Get Customers

Who’s Joe Pulizzi? (@juntajoe) ,[object Object],[object Object],[object Object]

What’s Junta42? ,[object Object],[object Object]

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How Did We Make Buying Decisions 15 Years Ago?

Traditional Marketing Challenges 800-555-1234 Annoying Salesperson

Over Six Million Opt-Ins Best R&D Activity for P&G

Willitblend.com http:// www.youtube.com/watch_popup?v =qg1ckCkm8YI

Willitblend.com 200 Million+ Views 700+% Revenue Growth Millions in Press Coverage

HP 90%of all sales from online content Gilbane, 2009

Whole Foods – the Whole Story ,[object Object],[object Object],[object Object],[object Object],[object Object]

Case Study Comparison Bought by Adobe for $2B 1999, 1200 Employees Small Startup 2006, Under 100 Employees

Hubspot’s Content Factory ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Create More Highways w/Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Your Ideas Spread! ,[object Object],Social Media does not work without a Content Strategy

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#2 Know the Informational Needs ,[object Object]

Secret Sauce Matrix ,[object Object],Customers’ Informational Needs

#4 Where is the Content? ,[object Object],[object Object]

#5 Where Are Your Customers? ,[object Object],[object Object]

#5 Where Are Your Customers? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sample Three and Three… Blog Videos Presentations Guest Influencers

Sample Three and Three… White Papers Audio Version Testimonials Research

#6 Choose the Tactics ,[object Object],[object Object],[object Object]

#8 Execute back to Objective ,[object Object],[object Object],[object Object]

J oe Pulizzi [email_address] (216) 941-5842 Ways to Connect: LinkedIn: Joe Pulizzi Facebook: juntajoe Twitter: juntajoe Thank You!

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