A presentation from Joe Pulizzi (Junta42) and Kristina Halvorson (Brain Traffic) on February 6, 2009 Online Marketing Summit in San Diego.
The presentation goes into detail about why marketers have to develop a publishing mindset, why web content strategy is so difficult, and what you can do now to create an effective content strategy and plan within your own organization.
32. It’s a fact. Content planning and oversight require dedicated resources: time, skill, and meaningful spend. Brand/ Marketing eStrategy IT The Business CONTENT STRATEGY
36. How does this work? Content Maintenance and Marketing
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45. Who’s going to do all this work? INFORMATION ARCHITECT DESIGNER SOCIAL MEDIA STRATEGIST MARKETING CONTENT STRATEGIST WEB EDITOR WEB WRITERS QA/PROOFREADERS CONTENT ANALYST SEO/ANALYTICS THE BUSINESS IT SOLUTIONS E-STRATEGY VIDEOGRAPHER AUDIO PRODUCER
46. Start strategically. Start small. MARKETING CONTENT STRATEGIST WEB WRITERS INFORMATION ARCHITECT SEO/ANALYTICS THE BUSINESS IT SOLUTIONS E-STRATEGY DESIGNER