Content Marketing Good to Great: 10 Keys to Success
•Download as PPT, PDF•
1 like•6,562 views
Presentation from Joe Pulizzi, Content Marketing Institute, highlighting 10 keys to content marketing success. Presented at Social Media Marketing World and Web Association Cleveland.
Recommended
Recommended
More Related Content
Viewers also liked
Similar to Content Marketing Good to Great: 10 Keys to Success
Similar to Content Marketing Good to Great: 10 Keys to Success (20)
More from Joe Pulizzi
More from Joe Pulizzi (20)
Recently uploaded
Recently uploaded (20)
Content Marketing Good to Great: 10 Keys to Success
- 1. @juntajoe Good to Great Content Marketing: 10 Steps Joe Pulizzi (@juntajoe) Founder, Content Marketing Institute and Content Marketing World Co-Author, Get Content Get Customers and Managing Content Marketing September 9-12, 2013 CLEVELAND, OH
- 3. @juntajoe
- 4. @juntajoe
- 5. @juntajoe Search Engine Social Media Optimization STORYTELLING STORYTELLING Lead Generation
- 7. @juntajoe
- 8. @juntajoe
- 9. @juntajoe
- 10. @juntajoe I see the future and it is ____________
- 11. @juntajoe
- 12. @juntajoe
- 13. @juntajoe
- 14. @juntajoe
- 15. @juntajoe Red Bull – The Media Co.
- 16. @juntajoe Show Me the Research!
- 17. @juntajoe
- 18. @juntajoe
- 19. @juntajoe
- 20. @juntajoe
- 22. @juntajoe Why Are We Here? Just 36% believe their content marketing is effective
- 23. @juntajoe Our Biggest Content Marketing Challenge •Producing Enough Content •Producing the Kind of Content that Engages
- 25. @juntajoe
- 26. @juntajoe
- 27. @juntajoe
- 28. @juntajoe
- 29. @juntajoe WHY?
- 31. @juntajoe
- 32. @juntajoe
- 33. @juntajoe
- 34. @juntajoe
- 35. @juntajoe
- 36. @juntajoe
- 37. @juntajoe
- 38. @juntajoe
- 39. @juntajoe
- 40. @juntajoe Create a Content Marketing Mission
- 41. @juntajoe Why?
- 42. @juntajoe Welcome to Inc.com, the place Why? business where entrepreneurs and owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses.
- 43. @juntajoe Welcome to Inc.com, the place Why? business where entrepreneurs and owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses. 1. 1. Core Target Audience Core Target Audience 2. 2. What Will Be Delivered What Will Be Delivered 3. 3. The Outcome for the The Outcome for the Audience Audience
- 44. @juntajoe Develop Your Audience/Buyer Personas
- 45. @juntajoe Developing Buyer Personas One Buyer Persona For Every Group • Job title,Vertical, Power in organization • Different products or services? • It’s the WHO you are marketing to
- 46. @juntajoe Jeremy Our IT Buyer Jeremy • Mid 30’s – Coffee lover • Works at a bank • Responds to email; phone not so much. • Frustrated because his company is growing too fast to keep up with support • Sales USP: Enable Jeremy to be 25% more effective! • Personal UVP: Give me more time to be me!!
- 48. @juntajoe Get Your Content on the Same Page in the Company
- 49. @juntajoe Social Media Public Relations Marketing Email Mobile Search
- 50. @juntajoe Plan to Repurpose Up Front, Not After
- 51. @juntajoe
- 52. @juntajoe Bring In the Influencers
- 53. @juntajoe
- 54. @juntajoe
- 55. @juntajoe
- 57. @juntajoe
- 58. @juntajoe
- 59. @juntajoe Use Social Media 4-1-1
- 60. @juntajoe Design ©2012 Social Media Examiner, Content Copyright 60 Presenter • Do not distribute
- 61. @juntajoe
- 63. @juntajoe
- 65. @juntajoe Design ©2012 Social Media Examiner, Content Copyright 65 Presenter • Do not distribute
- 66. @juntajoe Design ©2012 Social Media Examiner, Content Copyright 66 Presenter • Do not distribute
- 67. @juntajoe Design ©2012 Social Media Examiner, Content Copyright 67 Presenter • Do not distribute
- 68. @juntajoe Get Uncomfortable: If you don’t feel like you are going to run off the road, you are not driving fast enough. http://taylordowns.com
- 69. @juntajoe Joe Pulizzi joe@contentinstitute.com • @juntajoe on Twitter Week of Sept. 9, 2013 CLEVELAND, OH
Editor's Notes
- And let ’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- And let ’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- And let ’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- And let ’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- And let ’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- And let ’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- And let ’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- And let ’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- And let ’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- And let ’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.