20 Techniques To Create a Best in Breed Blog
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This document summarizes 20 techniques to enhance blog content. It discusses establishing clear blogging goals, creating niche and solutions-oriented content, maintaining a consistent publishing schedule, leveraging employees, engaging with online communities, producing high-quality off-line content, appointing a chief content officer, outsourcing content production, and measuring the results of content marketing efforts. Specific tips include writing catchy headlines, scoping problems, keeping content concise and action-oriented, seeing individual posts as parts of a larger story, guest blogging to spread ideas, promoting content through influencers, and doing Q&As with influencers.
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20 Techniques To Create a Best in Breed Blog
- 1. 20 Techniques To Enhance Your Blog Content Joe Pulizzi Executive Director, CMI Co-Author, Get Content Get Customers
- 2. Content Marketing About Joe Pulizzi (@juntajoe) 6-8 September, 2011 joepulizzi.com/bio
- 4. Ā
- 5. Ā
- 6. Ā
- 7. Are You a Publisher?
- 8. Shutterstock
- 9. Ā
- 10. Shutterstock
- 11. Ā
- 12. Shutterstock
- 13. Ā
- 16. Ā
- 18. Yes, we are all PUBLISHERSā¦
- 19. Search Engine Optimization Lead Generation Social Media STORYTELLING
- 20. Ā
- 21. Ā
- 22. Shutterstock
- 23. Shutterstock
- 24. Ā
- 25. REASONS YOUR CONTENT STINKS AND HOW TO FIX IT
- 26. GOALS Lack of Blogging #1
- 29. Objective Convert Porsche and other sports cars to Corvette Buyers!
- 30. Ā
- 31. EVERYTHING Your Blog is about #2
- 32. Ā
- 35. YOU YOU YOU Your Blog is about #3
- 36. Ā
- 38. FIND Customersā Pain Points KEYWORD ANALYSIS
- 39. Ā
- 40. Ā
- 41. GOOD ENOUGH Good Enough is NOT #4
- 44. STAND FOR? What does your content UNIQUE CONTENT W/ A POV
- 45. Ā
- 46. Grew Business from FIVE TO 70 MILLION
- 47. ITāS NOT WHAT YOU SELL (Wine) ITāS WHAT YOU STAND FOR (Everyone deserves to understand the wine experience)
- 48. CATEGORY Create Your Own The Timeout Experience ā āGiving people what they really didnāt know they wanted.ā - Abe Peck, Medill School of Journalism
- 49. Ā
- 50. Google Insights
- 51. Ā
- 52. Ā
- 53. CALENDAR Lack of a Blogging (content) #5
- 56. EMPLOYEES Not Leveraging Your #6
- 57. Ā
- 58. Ā
- 59. Ā
- 61. Ā
- 62. ENGAGE IN CONTENT That People Will Magically #7
- 63. Ā
- 65. Ā
- 66. Ā
- 67. Blog is NOT ENOUGH BEST off-line content
- 68. OWNER Your Blog Has NO #8
- 70. EXPERIENCE You Donāt Have Content #9
- 71. Ā
- 73. SUPPORT You Donāt Have Internal #10
- 74. 300% Less Chance of Success
- 75. Ā
- 77. THINGS YOU NEED TO BE DOING RIGHT NOW FOR YOUR BLOG CONTENT
- 78. HEADLINE How to Use a Proper #1
- 79. Ā
- 81. PROBLEM From the Start, Scope the #2
- 82. Ā
- 83. MORE Less is #3
- 85. Ā
- 86. CALL TO ACTION Think first about your #4
- 87. Ā
- 89. A SMALL PART One Blog Post is Just #5
- 90. Ā
- 91. Ā
- 92. Ā
- 93. LOVE Guest Blogging: Spreading the #6
- 95. INFLUENCERS Promote the Key #7
- 96. Ā
- 97. Ā
- 98. MEASURE Measure, Measure #8
- 99. Ā
- 100. Ā
- 101. INFLUENCERS Do Q&Aās with the #9
- 102. Ā
- 103. Ā
- 104. OUTSOURCE FINAL TIP #10
- 105. Ā
Editor's Notes
- We have to focus on what would make us interesting to our customers. Clearly, not our products and services (for the most part). In order to create a magnet to attract customers and prospects to us, we have to market differently than we have in the past.
- And letās start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, itās critical to understand what we do for the buyer community.
- And letās start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, itās critical to understand what we do for the buyer community.
- And letās start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, itās critical to understand what we do for the buyer community.
- Now, all of this should be common sense, but the majority of content we create as companies still revolves around our products and services. Just look at your events, brochures, press releases. Are you creating more interesting information or more content about you you you.
- So, in order to be successful in social media, we have two choices (see above). Can anyone think of any others?
- And letās start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, itās critical to understand what we do for the buyer community.
- And letās start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, itās critical to understand what we do for the buyer community.
- And letās start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, itās critical to understand what we do for the buyer community.
- And letās start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, itās critical to understand what we do for the buyer community.
- And letās start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, itās critical to understand what we do for the buyer community.
- And letās start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, itās critical to understand what we do for the buyer community.
- And letās start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, itās critical to understand what we do for the buyer community.
- Identify where your customers are hanging out atā¦
- And letās start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, itās critical to understand what we do for the buyer community.
- And letās start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, itās critical to understand what we do for the buyer community.
- And letās start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, itās critical to understand what we do for the buyer community.
- And letās start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, itās critical to understand what we do for the buyer community.
- And letās start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, itās critical to understand what we do for the buyer community.
- And letās start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, itās critical to understand what we do for the buyer community.
- And letās start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, itās critical to understand what we do for the buyer community.
- And letās start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, itās critical to understand what we do for the buyer community.
- And letās start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, itās critical to understand what we do for the buyer community.
- And letās start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, itās critical to understand what we do for the buyer community.
- And letās start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, itās critical to understand what we do for the buyer community.
- And letās start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, itās critical to understand what we do for the buyer community.
- And letās start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, itās critical to understand what we do for the buyer community.