How to Drive Social Media Engagement With Your Nonprofit Stories
•Download as PPTX, PDF•
0 likes•1,172 views
In this workshop, we will cover: Specific storytelling strategies that you can employ to connect with supporters; Real-world examples from nonprofits rocking digital storytelling for social media engagement; Battle-tested tools to use to rock your digital storytelling.
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Similar to How to Drive Social Media Engagement With Your Nonprofit Stories
Similar to How to Drive Social Media Engagement With Your Nonprofit Stories (20)
More from Julia Campbell
More from Julia Campbell (20)
Recently uploaded
Recently uploaded (20)
How to Drive Social Media Engagement With Your Nonprofit Stories
- 1. HOW TO DRIVE SOCIAL MEDIA ENGAGEMENT WITH YOUR NONPROFIT STORIES Julia Campbell
- 2. ABOUT ME Mom of 2 Returned Peace Corps Volunteer (Senegal 2000-2002) Former Development and Marketing Director at small shops Author, Storytelling in the Digital Age: A Guide for Nonprofits Passionate digital storytelling evangelist Tweet: @JuliaCSocial
- 3. WHAT WE WILL COVER TODAY Specific storytelling strategies that you can employ to connect with supporters Real-world examples from nonprofits rocking digital storytelling for social media engagement Battle-tested tools to use to rock your digital storytelling
- 5. SUPPORTER S WANT STORIES! Resource: https://www.classy.org/blog/want-donors-to-give-again-read-this/
- 6. Source Article from http://www.queerideas.co.uk/my_weblog/2015/10/the-fundraising- paradox.html
- 7. CHANGES IN SOCIAL MEDIA BEHAVIOR TWITTER: @JULIACSOCIAL
- 8. WE ARE USING SOCIAL MEDIA LESS Facebook reported a roughly 5 percent decline in total time spent on the site in the last quarter of 2017. TWITTER: @JULIACSOCIAL
- 9. WE ARE USING POSTING FEWER PERSONAL UPDATES A report from The Information released in December 2016 said that personal updates had declined on Facebook 15 percent over the year, and had declined 21 percent from mid-2014 to mid-2015. TWITTER: @JULIACSOCIAL
- 10. WE ARE INCREASING OUR USE OF MESSAGING APPS Meanwhile, Facebook's messaging apps — WhatsApp and Messenger — increased installs, up 15 percent and two percent respectively. TWITTER: @JULIACSOCIAL
- 11. BUT FACEBOOK ISN’T GOING ANYWHERE Facebook now has 1.71 billion active users every month. 450 million users connected to nonprofit Pages. TWITTER: @JULIACSOCIAL
- 12. NEITHER IS INSTAGRAM Around one-third of online adults (32%) report using Instagram every month. Instagram has over 800 million monthly active users, including 38% of women in the U.S. and 26% of men. TWITTER: @JULIACSOCIAL
- 13. RECENT SOCIAL MEDIA CHANGES THAT AFFECT MARKETERS TWITTER: @JULIACSOCIAL
- 14. Zuck said himself that Facebook’s focus in 2018 is to “make sure Facebook isn’t just fun but also good for your well-being and for society.” TWITTER: @JULIACSOCIAL
- 15. FACEBOOK NEWS FEED TO PRIORITIZE “MEANINGFUL INTERACTIONS” OVER PUBLIC POSTS. TWITTER: @JULIACSOCIAL
- 17. FACEBOOK IS GOING TO EMPHASIZE LOCAL NEWS AND EVENTS. TWITTER: @JULIACSOCIAL
- 18. FACEBOOK TOLD US WHAT IT TAKES TO SUCCEED Trusted Informative Local Inspiring conversation
- 19. FACEBOOK What works: Sharing “mission moments” and short stories, live video, native video, helpful – useful – valuable – entertaining. Authenticity over slick branding!
- 20. 2 PILLARS OF A VISUAL SOCIAL MEDIA STRATEGY Valuable, informative STORYTELLING! TWITTER: @JULIACSOCIAL
- 27. IMPACT STORY Life changed; trajectory altered. Not data-driven. Benefits not features. Not as much about WHAT they went through, but how they FELT. Address knowledge gaps about the population and the program.
- 34. INSIDER STORY Who volunteers and works with your organization? Why do they do it? What have they learned? What has been their best experience? What has been the hardest? Behind-the-scenes insight Humanize the brand
- 39. DONOR STORY Powerful form of social capital. Why did they give? Why do they continue to give? What does this mean to them?
- 43. COMMUNIT Y STORY Influential and well-respected community members. Community partners. Legislators, politicians, media personalities.
- 46. What do your supporters really value? What do they want to know more about as related to our nonprofit and our work? QUESTIONS
- 47. WHEN CREATING SOCIAL MEDIA CONTENT: How can you answer the WIIFM question – What’s In It For Me? What value do you provide to them? What kind of education or resources do they look to you to provide?
- 48. KNOWLEDGE GAPS What does your target audience already know about you? What misconceptions may they have about the population you work with or the work that you do?
- 49. “SO, TELL US YOUR STORY…” What is your favorite memory? How has the Boys & Girls Club made you feel? How did you feel when you first discovered the Boys & Girls Club? What is one reason that you continue to support us? What impact have you witnessed in the community because of our work?
- 51. USE YOUR SMARTPHONE Native videos on social media. Live streaming videos. Short, sweet, poignant, authentic. Provide in-the-moment updates. Thank supporters.
- 54. EMBED STORYTELLIN G EVERYWHERE Meetings. Club gatherings. New hire orientations. Volunteer events. Any and all in-person and virtual get togethers.
- 55. STORYTELLI NG TOOLKIT Examples of the best stories Links to website Sample social media posts Sample email templates Visuals Videos Storytelling tips
- 56. INVITE PARTNERS Direct involve the people that you serve in telling their own story. Empower them. Make them a vital part of the storytelling culture and crafting the storytelling plans.
- 57. LISTEN Ask questions. Don’t say “tell me your story.” Never be critical. Never be dismissive. Nothing is too small!