Referrals and positive word-of-mouth are the most effective ways to build a network for prospective business opportunities and employers. The new economy is all about networking and referrals. We are connected through an ecosystem of networks that, if used correctly, can multiply the effect of your business development or job search. A business “network” isn’t about how many people know your name; it’s about how many will send you opportunities.

1. Judy Parisella
e: judy.parisella@yahoo.com
http://www.linkedin.com/in/judyparisella
Grow Your Business
with LINKEDIN

2. 26/9/2016
#Chewbacca Mom
#FreaknRocks

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Chewbacca Mom’s Brands
Candace Payne

4. 46/9/2016
Social Media plays an enormous role in finding,
vetting and securing candidates as well as
prospective business associates and clients.
LinkedIn is #1 SMS for Recruiters
& It’s the BEST Lead Conversion SMS
Why You’re Here
Grow Your Business with LINKEDIN

5. 56/9/2016
LinkedIn is a Conversion Machine
LinkedIn Best Social Network for Lead Generation
2.74%
In a recent study of over
5,000 businesses, HubSpot
found that traffic from
LinkedIn generated the
highest visitor-to-lead
conversion rate.
• LinkedIn at 2.74%
• Twitter .69%
• Facebook .77%

6. 66/9/2016
94%
JobVite
Recruiter
Response

7. What You’ll Learn:
 How to acquire new opportunities through online recommendations
and word of mouth.
 Ways to keep in touch with people who care most about the
services/products or skills you offer.
 Approaches to build your industry network—online and in person.
 Networking with peers in your industry for repeat referrals.
 Convincing potential clients or employers of your expertise by
sharing content.
Take Aways:
 How to ‘Create a Summary’ Guide
 14-Point Checklist to a LINKEDIN PROFILE
 5 ways to make LinkedIn part of your morning routine
76/9/2016
Stuff We’ll Cover

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Boomers &
GenXers
Need to
Embrace
the
Millennial
World
Mindset Check

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‘Characteristics of Three Generations’
Source: GA Tech President Dr. Bud Peterson -
The difference among the generations.

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https://www.youtube.com/watch?v=jottDMuLesU
Boomers & GenXers need to Assimilate or

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433 Million Members
Includes members from EVERY Fortune 500 Company
Over 7 billion professionally-oriented
searches in 2015
73 of the Fortune 100 hired through LinkedIn
A photo increases profile views by 14x
41% Percent of ALL Millionaires use L.I.
2 NEW Users every second
200 conversations occur PER MINUTE in LinkedIn Groups
2.1 million GROUPS
There were 35 billion page views on LinkedIn in 2015
LinkedIn Influence
125 Amazing LinkedIn Stats – ExpandedRamblings.com 4/1/16

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ARE YOU REFERRAL
WORTHY?
Maintain an
ALL STAR Profile

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LinkedIn Profile Strength–MATTERS
“Users with ‘All-Star’ profile strength are
40 times more likely to receive
opportunities through LinkedIn.” –LinkedIn
Robust ‘keyword rich’ headline
A current position with description
Two more positions
Education
At least 5 skills
Include Media
Profile photo
At least 50 connections
Keyword rich summary
Beginner
Intermediate
Expert
The Profile Strength meter is on the
right side of your view profile and
gauges how robust your profile is.

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USE
‘Your Words’

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Finding the Right KEYWORD(S)
Find the KEYWORDS used by those
searching:
• Search JOBs on LinkedIn for similar positions –
pay close attention to the DESCRIPTION and
RESPONSIBILITIES
• Create a WORD CLOUD
to determine the
KEYWORDS used
• Do a COMPARISON of
other LinkedIn profiles

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Wordle.net

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 90% of large companies use Applicant Tracking
Systems to search for qualified candidates from large
applicant pools.
 An ATS helps employers analyze resumes/CVs, yielding
candidates that best match the position and filtering out
those who don't.
 JobScan has built an algorithm based on the common
patterns among them.
https://www.jobscan.co/

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Search Algorithm’s Differ From One
Searcher to the Next
FOCUS on NAME and Professional HEADLINE First

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Tell Your Story in a Profile Header Image
Add visual interest. Create, find or buy an image that
speaks to what it is you do PROFESSIONALLY.
Canva.com, FreeDigitalPhotos.net, Flickr.com or use your own.
Note attributions and licensing restrictions.

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Be impactful!
Summary – Above the Fold

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Write a SUMMARY with Impact
A SUMMARY is to be written in the FIRST person!
Culmination of who you are TODAY. What is it that makes you so SPECIAL?
Why are you the answer to an employer/prospect/patron’s problem? This is
not a job description…
It is a brand statement --and the brand is YOU!

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Building the
Network… a
Referral Engine

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No matter your idea of networking…

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Networking is Networking
Start networking before you need it
Networking when you have no ulterior motive, you can begin to build
relationships and a reputation for being generous rather than self-serving.
Have a plan
Since every person has value, it’s essential that you know what yours is. Map
out what you want to talk about, particularly how you may be able to help other
people, either now or in the future.
Forget your personal agenda
Generosity is an attractive quality and it’s something
special that people will remember about you.
Never dismiss anyone as unimportant
Make it your mission to discover the value in each person you talk to.
Connect the dots. Make it a point to connect people you feel have something of
genuine value to each other.

25. 256/9/2016
Figure out how you can be useful
Before any conversation comes to a close, be sure to ask, “How can I help
you?” OR “If you need anything, please reach out to me or connect via
LinkedIn” and present your business card.
Follow up and follow through
If you told someone you’d get in touch with them, do it and reaffirm your
intent to assist in any way you can. If you promised to introduce someone
to a person you know, take the time to do it. Little things mean a lot to
people and just one introduction can end up changing someone’s life for
the better.
Believe in the power of networking
When you believe that the true value of networking lies in helping others
and you do your part, you’ll soon discover magic happening all around you.
Networking is Networking
Source: Forbes.com

26. 266/9/2016
USE the "FORD" technique:
Family
Occupation
Recreation
Dreams
Ask a person about any one of these and you're bound
to start a conversation. REMEMBER to only use a
sentence or two of your own experiences to show that
you're listening and have insight and continue letting
them talk.
Initiate a Conversation

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Now Build Your
Referral Network

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Referral Network Strategies
 Respond to the InBox
 Create Target Lists
 Work ‘Who’s Viewed’ your profile
 Nurture your network
 Check out ‘Who You May Know’
 Review your ‘Alumni List’
 Don’t be an ASK-HOLE – Reciprocate

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Respond to the InBox
INVITES

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Create Target Lists

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Create Target Lists

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Work the Lists
 List updates
served up weekly
 Get introduced
via a shared
contact
 Review profiles
for contact
information

33. 336/9/2016
Hi ‘NAME HERE’,
I noticed you viewed my profile
recently. I run a Cloud
Marketing firm specializing in
Search and Social Media
Marketing. Would you be
interested in connecting and
perhaps discussing how I can
help you? I look forward to
hearing from you,
Judy Parisella
Principal Cloud Marketer in
Social Media & Search | SEO |
Dynamic Speaker | Exceptional
Trainer | LinkedIn Specialist
Who’s Viewed You

34. 346/9/2016
Who’s Viewed You
Stalk ‘em back!

35. Nurture Network
 Pay attention to your
networks activity
• New Job
• Work Anniversary
• Other Profession events
Home tab
Top right corner
Like or comment

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Who You May Know
View
‘Who You May Know’
The list is served up
based on YOUR
CONNECTION’S
CONNECTIONS

37. Alumni List
My Network
My Alumni

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Reciprocate

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Create or Find Relevant SHARABLE
FIND Worthy Content
• Google Alert – www.google.com/alert
• Join industry websites
• Signup for SmartBriefs (Industry News) –
http://www.smartbrief.com/
• YouTube
• Monitor Hash Tags on Twitter
• Industry Sites
• Content from OTHER Thought Leaders
• CREATE your own content and POST on a status
UPDATE or BLOG post

40. 406/9/2016
SOOOooo….
You

41. 416/9/2016
5 Ways to Make LinkedIn Part of Your Morning Routine

42. 426/9/2016
ProFinder by LinkedIn

43. 6/9/2016 43
Judy Parisella
e: judy.parisella@yahoo.com
http://www.linkedin.com/in/judyparisella
978.491.7444