Social Media

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Social Media

  1. 1. Social Media<br />New Media in the 21st Century<br />By Jamie Travis<br />
  2. 2. What is it? <br />the sharing of media and information through Internet and web publishing techniques<br />
  3. 3. What is it?<br />Social Networking<br />Media Sharing<br />Social Bookmarking<br />Blogging and MicroBlogging<br />
  4. 4. Why is it different?<br />Media 2.0<br />User-generated<br />Prosumer<br />Changeable<br />Mixed<br />Interactive<br />
  5. 5. A Changing Culture<br />Media Textbook<br />Nonlinear<br />Involvement<br />Print + Media <br />
  6. 6. A Changing Culture<br />Culture + commerce<br />Consumer-based marketing<br />Content of the new medium<br />“Global Village”<br />Marshall McLuhan<br />
  7. 7. A New Medium, A New Culture<br />Tom Wolfe<br />Journalism’s New Era<br />Blogging = journalism?<br />
  8. 8. A New Medium, A New Culture<br />
  9. 9. Usage<br />
  10. 10. Usage<br />
  11. 11. Usage<br />
  12. 12. The Effect<br />57% of teens are content-producers<br />55% American Youth use social networking sites<br />35,000 new videos being posted daily on YouTube (2006)<br />6 Million Twitter users (2008)<br />77.7 million bloggersin the U.S. (2008)<br />Facebook: 300 million in Oct. 2009, up from 41 million in August 2009.<br />
  13. 13. Sources<br />(n.d.). Optimizing your public relations with social media. Vocus Whitepaper, Retrieved from http://www.vocus.com/wp/socialmediawp.pdf<br />Johnson, T. J. and Kaye, B. K. (2004). Wag the blog: How reliance on traditional media and the internet influence perceptions of weblogs among blog users.Journalism and Mass Communication Quarterly, 81(3):622-642<br />Khalilov, D. (2009, September 07). Forty two tools of social media marketing. The Social Media Wave, Retrieved from http://thesocialmediawave.com/165/<br />Kaplan A. M., Haenlein M. (2009) Users of the world, unite! The challenges and opportunities of social media, Business Horizons, Vol. 53, Issue 1<br />Lardinois, F. (2008). Obama&apos;s social media advantage. Read Write Web, Retrieved fromhttp://www.readwriteweb.com/archives/social_media_obama_mccain_comparison.php<br />Shaw, F. (2007, February 16). What is Social media?. Retrieved fromhttp://scobleizer.com/2007/02/16/what-is-social-media/<br />

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