“<br />Life moves pretty fast. If you don't stop and look around once in a while, you could miss it.” <br />-Ferris Buelle...
Social Media Explosion<br />Information asymmetry<br />Democratization of information<br />Mass amateurization<br />Social...
Individuals<br />
Creation<br />Publication<br />
Relative Volume of Information<br />Time<br />
Digital Text<br />
“<br />To find something comparable, you have to go back<br />500 years to the printing press, the birth of mass media – w...
“<br />Activities that integrate technology & social interaction<br />around the creation of words, pictures, video and au...
3 out of 4 Americans use Social Media Technology<br />-Forrester, The Growth of Social Technology Adoption<br />
6 billion minutes per day<br />2 billion shared items per week<br />10 million fans per day<br />Average user has 130 frie...
FOAF Effect<br />
Pallimed<br />
First mention on Twitter<br />
Re-tweeted in one hour<br />
Re-tweeted again in few minutes<br />
On March 31st, the FDA issued a memo<br />effectively ending the production and distribution<br />of morphine 20mg/ml liqu...
Other Points<br />Crowdsourcing<br />Wikipedia<br />Power-law distribution<br />Amazon<br />
Questions to Consider<br />Information wants to be free<br />Organizing without orgs<br />Transparency & participation<br ...
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Social Media In Palliative Care Communities 2 of 3 - Sinclair

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This is part 2 of 3 for the March 2010 presentation at the AAHPM/HPNA Annual Assembly in Boston, MA. Slidedeck created by Christian Sinclair, MD

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  • Information AsymmetryDemocratization of Information
  • http://www.flickr.com/photos/13203757@N00/540105576/ quillshttp://www.flickr.com/photos/22694920@N05/3250506911/ typeCreation/Invention (Time)A ThoughtAn ExpressionPublication (Time &amp; Money)Mass ProductionDistribution
  • 1000 BCE to 10th centuryEgypt, Mesopotmaia, Ancient Israelhttp://en.wikipedia.org/wiki/Scribe
  • http://en.wikipedia.org/wiki/Printing_pressWoodblock Chinese – 220Middle East 10th century
  • Moveable TypeBi Sheng (1200’s) and Gutenberg (1400’s)Cambridge Univeristy in 1424 had 122 booksWithin a 50 years most existing books had been reproduced2500 pages per dayScientific RevolutionRotary Printing Press (industrial Revolution)Millions of copies in a day
  • Photocopier 1960’sHome printers and computers 1980’sDesktop Publishing
  • Mass ameteurizationFilter then publish reversed to publish then filter
  • http://www.wired.com/wired/archive/14.07/murdoch.htmlhttp://www.milkeninstitute.org/newsroom/photos/gc04_rmurdoch.jpg
  • Social Mediahttp://www.flickr.com/photos/visualpanic/2965572267/sizes/l/
  • Visiting social sites is now the 4th most popular activity online – ahead of checking emailNielsen – Global Faces &amp; Networked Places 2009And growing
  • 6,000,000,000 minutes on Facebook per day2,000,000,000 items shared on Facebook each week10,000,000 become fans of pages each dayFacebook were a country it would be almost as large as the US – 300+million usersAverage user has 130 friends
  • From wikipedia: http://en.wikipedia.org/wiki/Social_networkThe activity of sharing and exchanging information between people and/or organziationsMetcalfe’s Law – value of a communication network is proportional to the square of the number of connected users130 friendsEach have 130 friends2nd order connection:130*130= 16,900 people
  • Small world phenomenon
  • A blog started in 2005 by Drew Rosielle, MD a palliative care fellow from the Medical College of WisconsinFocus - review articles from non-core palliative care journals for relevanceGoals – Promote discussion among palliative care docs, an educational reference8,000 visits20k+ views2300+subscribers
  • Social Media In Palliative Care Communities 2 of 3 - Sinclair

    1. 1. “<br />Life moves pretty fast. If you don't stop and look around once in a while, you could miss it.” <br />-Ferris Bueller’s Day Off (1986)<br />
    2. 2. Social Media Explosion<br />Information asymmetry<br />Democratization of information<br />Mass amateurization<br />Social media<br />Social networking<br />Metcalfe’s Law<br />Small world phenomenon<br />FOAF effect<br />Ambient awareness<br />Crowdsourcing<br />Power-law distribution<br />
    3. 3. Individuals<br />
    4. 4. Creation<br />Publication<br />
    5. 5.
    6. 6.
    7. 7.
    8. 8.
    9. 9.
    10. 10.
    11. 11.
    12. 12. Relative Volume of Information<br />Time<br />
    13. 13. Digital Text<br />
    14. 14.
    15. 15. “<br />To find something comparable, you have to go back<br />500 years to the printing press, the birth of mass media – which, incidentally, is what really destroyed the old world of kings and aristocracies. Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are taking <br /> control.”<br />– Rupert Murdoch<br />
    16. 16. “<br />Activities that integrate technology & social interaction<br />around the creation of words, pictures, video and audio”<br />-Wikipedia<br />
    17. 17. 3 out of 4 Americans use Social Media Technology<br />-Forrester, The Growth of Social Technology Adoption<br />
    18. 18.
    19. 19. 6 billion minutes per day<br />2 billion shared items per week<br />10 million fans per day<br />Average user has 130 friends<br />
    20. 20.
    21. 21.
    22. 22.
    23. 23.
    24. 24.
    25. 25. FOAF Effect<br />
    26. 26. Pallimed<br />
    27. 27. First mention on Twitter<br />
    28. 28. Re-tweeted in one hour<br />
    29. 29. Re-tweeted again in few minutes<br />
    30. 30. On March 31st, the FDA issued a memo<br />effectively ending the production and distribution<br />of morphine 20mg/ml liquid along with other opioids<br />Thursday<br />
    31. 31. Other Points<br />Crowdsourcing<br />Wikipedia<br />Power-law distribution<br />Amazon<br />
    32. 32. Questions to Consider<br />Information wants to be free<br />Organizing without orgs<br />Transparency & participation<br />Resource utilization<br />JPSM use of social media<br />Social media strategy<br />Role in teaching effective use<br />

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