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SEO Explained- How a Website Gets on Google
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SEO Explained- How a Website Gets on Google

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Search engine optimization, also known as "SEO", can be a daunting topic for small businesses as well as Fortune 500 firms. At times, getting a website ranked on Google's first page can seem like an ...

Search engine optimization, also known as "SEO", can be a daunting topic for small businesses as well as Fortune 500 firms. At times, getting a website ranked on Google's first page can seem like an impossible task even for experienced web-based businesses.

This webinar, the first in a series of SEO-specific webinars, will shed light on how you can legitimately and methodically increase search engine rankings and ultimately grow your business.

In the 30-minute "SEO Explained" webinar, we discussed the following:

-The 2 core factors that influence Google rankings
-The 3 specific elements needed for an effective SEO campaign
-How to strengthen your SEO over the next 60-days

Additional webinars available at www.competeonweb.com/events.

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SEO Explained- How a Website Gets on Google SEO Explained- How a Website Gets on Google Presentation Transcript

  • Welcome to the Webinar
    • How to Increase the Exposure of Your Website
    The 2 factors that influence Google rankings
    3 crucial elements of any SEO project
  • 30 Second Introduction
    • Jon Tucker, Senior Strategist at Compete Marketing Group
    Based in San Diego, CA (US / Canada clients)
    Focused and experienced team
    Transparent and comprehensive projects
    Jon Tucker
    Senior Strategist
    @JonTuckerUSA
  • How Does a Website Get Ranked on Google?
    • Can Google Access and Understand Your Content?
    • Does Google Consider You An Authority in Your Industry?
  • How Google Accesses, Understands, and Evaluates?
    Technical Structure
    Legitimate Referrals
    Relevancy to Searches
  • Technical Factors that Hinder Google’s Access
    “Can Google Access Your Content?”
    • Do Not Use Flash or Image-Based Introduction Pages
    • Use a Single Version of Your Website (i.e. www.website.com)
    • Make Sure Your Text Content is Not Presented As Image-Based
  • TAKEAWAY- Google Accessibility Checklist
    “Can Google Access Your Content?”
    • Does Your Website Function at Both http://www.website.com and http://website.com (without www)?
    • Can You Highlight Each Word of Text Content on Your Website?
    • Does http://www.website.com Lead to Your Homepage Instead of an Introduction Page?
  • Knowing and Speaking Your Market’s Language
    “Is Your Content Relevant to What People Search For?”
    • Identify 3-4 Topics Related to Your Industry / Business?
    • Identify The Top 2-3 Ways People Search For These Topics
    • Use The Keywords Relevantly Throughout Your Website
  • TAKEAWAY- Be Relevant to What People Search For
    “Is Your Content Relevant to What People Search For?”
    • List 3-4 Broad Topics Related To Your Industry or Business
    • Use Google’s Keyword Tool (www.tinyurl.com/KeywordsGoogle) to Identify What Keywords People Use to Search for These Topics.
    • Integrate These Keywords Into Your Website Content, In a Way That Makes Sense to the Reader.
    Page titles
    Headers
    Linking between your webpages
  • How to Build Your Authority on Google
    “Does Google consider you an authority in your industry?”
    • Google Evaluates “Referrals”, Similar to The Offline World
    • An Online “Referral” is a Link to a Website
  • How to Build Your Authority on Google
    “Does Google consider you an authority in your industry?”
    • Not All Website Links are Created Equal
    Is linker an authority?
    Is linker relevant?
    Wording of link
  • How to Build Your Authority on Google
    “Does Google consider you an authority in your industry?”
    • Rankings Depend on Your “Link Footprint”
    number of links
    quality of links
    ratio of high quality
    links to low quality links
    ratio of keywords links
    to general links
  • How to Build Your Authority on Google
    “Does Google consider you an authority in your industry?”
    • Identify the high ranking link footprints in your market versus your own link footprint
    • Build Links to Your Website That Optimize Your Link Footprint
    People that already mentioned you
    Get coverage from blogs (both industry and personal)
    Industry organizations and events
  • TAKEAWAY- Building Your Website’s Authority
    “Does Google consider you an authority in your industry?”
    • Identify The Top 3 Ranking Websites For Your Main Keyword(s)
    • Use OpenSiteExplorer.org (Free Version) to Compared The Authority of These Websites With Your Own Website’s Authority.
    • When Possible, Build Links to Your Website as Part of Your Existing Marketing, Publicity, and Operations.
    Find people that already mention you (via Google search)
    Provide testimonials for your vendors’ websites
    Identify industry organizations and events
  • Your 60-Day SEO Project
    Identify 3-4 Topics
    Fix Accessibility Issues
    Get Website Links
    How Do Prospects Search?
    Keyword Targeting
    Identify Accessibility Issues
    Linkbuilding Opportunities
  • Wrap Up and Questions
    NEXT WEBINAR: www.CompeteOnWeb.com/Events
    • Tools
    Google Keyword Tool (www.tinyurl.com/KeywordsGoogle)
    (free version) Open Site Explorer (www.OpenSiteExplorer.org)
    Brief Website Accessibility Checklist (See Webinar Slide)