Search engine optimization, also known as "SEO", can be a daunting topic for small businesses as well as Fortune 500 firms. At times, getting a website ranked on Google's first page can seem like an impossible task even for experienced web-based businesses.
This webinar, the first in a series of SEO-specific webinars, will shed light on how you can legitimately and methodically increase search engine rankings and ultimately grow your business.
In the 30-minute "SEO Explained" webinar, we discussed the following:
-The 2 core factors that influence Google rankings
-The 3 specific elements needed for an effective SEO campaign
-How to strengthen your SEO over the next 60-days
Additional webinars available at www.competeonweb.com/events.
13. Use Google’s Keyword Tool (www.tinyurl.com/KeywordsGoogle) to Identify What Keywords People Use to Search for These Topics.
14. Integrate These Keywords Into Your Website Content, In a Way That Makes Sense to the Reader.Page titles Headers Linking between your webpages
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19. Build Links to Your Website That Optimize Your Link FootprintPeople that already mentioned you Get coverage from blogs (both industry and personal) Industry organizations and events
22. When Possible, Build Links to Your Website as Part of Your Existing Marketing, Publicity, and Operations.Find people that already mention you (via Google search) Provide testimonials for your vendors’ websites Identify industry organizations and events
23. Your 60-Day SEO Project Identify 3-4 Topics Fix Accessibility Issues Get Website Links How Do Prospects Search? Keyword Targeting Identify Accessibility Issues Linkbuilding Opportunities
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