SEO Explained- How a Website Gets on Google

Welcome to the Webinar
How to Increase the Exposure of Your Website
The 2 factors that influence Google rankings
3 crucial elements of any SEO project

30 Second Introduction
Jon Tucker, Senior Strategist at Compete Marketing Group
Based in San Diego, CA (US / Canada clients)
Focused and experienced team
Transparent and comprehensive projects
Jon Tucker
Senior Strategist
@JonTuckerUSA

How Does a Website Get Ranked on Google?
Can Google Access and Understand Your Content?
Does Google Consider You An Authority in Your Industry?

How Google Accesses, Understands, and Evaluates?
Technical Structure
Legitimate Referrals
Relevancy to Searches

Technical Factors that Hinder Google’s Access
“Can Google Access Your Content?”
Do Not Use Flash or Image-Based Introduction Pages
Use a Single Version of Your Website (i.e. www.website.com)
Make Sure Your Text Content is Not Presented As Image-Based

TAKEAWAY- Google Accessibility Checklist
“Can Google Access Your Content?”
Does Your Website Function at Both http://www.website.com and http://website.com (without www)?
Can You Highlight Each Word of Text Content on Your Website?
Does http://www.website.com Lead to Your Homepage Instead of an Introduction Page?

Knowing and Speaking Your Market’s Language
“Is Your Content Relevant to What People Search For?”
Identify 3-4 Topics Related to Your Industry / Business?
Identify The Top 2-3 Ways People Search For These Topics
Use The Keywords Relevantly Throughout Your Website

TAKEAWAY- Be Relevant to What People Search For
“Is Your Content Relevant to What People Search For?”
List 3-4 Broad Topics Related To Your Industry or Business
Use Google’s Keyword Tool (www.tinyurl.com/KeywordsGoogle) to Identify What Keywords People Use to Search for These Topics.
Integrate These Keywords Into Your Website Content, In a Way That Makes Sense to the Reader.
Page titles
Headers
Linking between your webpages

How to Build Your Authority on Google
“Does Google consider you an authority in your industry?”
Google Evaluates “Referrals”, Similar to The Offline World
An Online “Referral” is a Link to a Website

Not All Website Links are Created Equal
Is linker an authority?
Is linker relevant?
Wording of link

Rankings Depend on Your “Link Footprint”
number of links
quality of links
ratio of high quality
links to low quality links
ratio of keywords links
to general links

Identify the high ranking link footprints in your market versus your own link footprint
Build Links to Your Website That Optimize Your Link Footprint
People that already mentioned you
Get coverage from blogs (both industry and personal)
Industry organizations and events

TAKEAWAY- Building Your Website’s Authority
Identify The Top 3 Ranking Websites For Your Main Keyword(s)
Use OpenSiteExplorer.org (Free Version) to Compared The Authority of These Websites With Your Own Website’s Authority.
When Possible, Build Links to Your Website as Part of Your Existing Marketing, Publicity, and Operations.
Find people that already mention you (via Google search)
Provide testimonials for your vendors’ websites
Identify industry organizations and events

Your 60-Day SEO Project
Identify 3-4 Topics
Fix Accessibility Issues
Get Website Links
How Do Prospects Search?
Keyword Targeting
Identify Accessibility Issues
Linkbuilding Opportunities

Wrap Up and Questions
NEXT WEBINAR: www.CompeteOnWeb.com/Events
Tools
Google Keyword Tool (www.tinyurl.com/KeywordsGoogle)
(free version) Open Site Explorer (www.OpenSiteExplorer.org)
Brief Website Accessibility Checklist (See Webinar Slide)

SEO Explained- How a Website Gets on Google

by jteusa on Apr 26, 2011

Accessibility

Categories

Tags

Upload Details

Usage Rights

2 Embeds 18

Statistics

SEO Explained- How a Website Gets on Google — Presentation Transcript

http://www.competeonweb.com	17
url_unknown	1