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  1. 1. By - Amber Behlim
  2. 2. What is a Search Engine?  Search Engine is a co-ordinated set of programs which help us to locate our query over WEB.  Eg. Google, MSN, Yahoo, Bing ,Kartoo ,WiseNut  Surveys show that over 85% of users rely on search engine to locate information on the Web.
  3. 3. The World Of SEARCH ENGINES
  4. 4. What is SEO?  Definition : A set of methodologies aimed at improving the visibility of a website in search engine listings.  Objective : To increase web visitor counts by ranking very high in the results of searches using the most appropriate keywords describing the content of your site.
  5. 5. Process To Search a Query Crawling IndexingKey Factors Serving
  6. 6. CRAWLING  Process by which spider discovers new and updated pages to be added to the Google index.  Spider : (also called a "crawler" or a "bot") goes to every page on every Web site that wants to be searchable and reads it, using hypertext links on each page .  Web Crawling : Process when a spider is building its lists. CRAWLING
  7. 7. INDEXING  Once the spiders have completed the task of finding information on Web pages the search engine must store the information in a way that makes it useful.  Each commercial search engine has a different formula for assigning weight to the words in its index. Eg. An engine might store the number of times that the word appears on a page INDEXING
  8. 8. SERVING RESULTS  Google Page Rank - PageRank is a family of algorithms for assigning numerical weightings to hyperlinked documents indexed by a search engine.  Founders Larry Page and Sergey Brin at Stanford University in 1998.  Criteria Google interprets a link from page A to page B as a vote, by page A, for page B. SERVINGRESULTS
  9. 9. Page Rank Algorithm PR(A) = PR(B) + PR(C) + PR(D) SERVINGRESULTS
  10. 10. Where are the SEO Results? Organic Pay Per Click Pay Per Click
  11. 11. SEO - Internet Marketing  Before After Become only a SHOW piece Become a REVENUE generation model Only an invited visitor can enjoy the services of the website An unknown visitor can also benefit with the website. NO RE-SALE value HIGH RESALE Value Services and product CANNOT be sold to an unknown visitor Services and product can also be sold to an unknown visitor to maximize PROFITS. NEGLIGIBLE visitor participation & presence UNLIMITED visitors participation & presence INTERNETMARKETING
  12. 12. Techniques for SEO  Keywords & Meta tags  Links  Make Site Crawable
  13. 13. Keywords and Mets Tags  The first step to get traffic from search engines is that the search keywords must be defined.  The effect of thoroughly selected keywords are reflected in two equations :  Right keywords = Right prospects = Growing sales.  Wrong keywords = Wrong prospects = Zero sales.
  14. 14. Keywords and Mets Tags  Include keywords in your TITLE tag  Use keywords in META Keyword and Description tags  Use your keywords throughout your page  Have a good keyword density on your page
  15. 15. Title Tag Javascript Meta data
  16. 16. Links  Play a major role in search engine optimization.  Search Engine looks at  Internal Links  External Links  Listing on popular Websites  They give potential visitors multiple paths to your Web site.  They can increase your ranking in search engines that use link popularity as part of their formula.
  17. 17. Make Site Crawable  Code Your Site Properly  Avoid JavaScript links and pop-up windows  The Site Maps Page 1 Page 3 Page 4 Page 2 Sitemap This is a website without a site map. This is a website with a site map. Page 1 and 2 can only reach page 3 via page 4 Page 1 and 2 can now reach page 3 in many ways
  18. 18. SEO for Mobile Phones
  19. 19. SEO for Mobile Phones  Configure mobile sites so that they can be indexed accurately  Verify that mobile site is indexed by Google  Googlebot may not be able to find your site  Googlebot may not be able to access your site  Verify that Google can recognize your mobile URLs
  20. 20. SPAMDEXING  Practice of deliberately and dishonestly modifying HTML pages to increase the chance of them being placed close to the beginning of search engine results.  Keyword stuffing  Hidden or invisible text  Mirror websites  Cloaking  Link spamming
  21. 21. CONCLUSION  By ethical Search Engine Optimisation Techniques, any content-site can get top ranking in any Search Engine.  Getting a top rank in any of the major Search Engine is the first step in getting business.  The future of SEO Techniques is not concrete , because daily R&D are taking place in Search Engine Laboraties,for new methods and techniques for searching data on the Web.
  22. 22. Your Website with CSS and Images
  23. 23. What a Search Engine Sees?