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As the Philippines move even faster into a digitized state, social media management is fast becoming a popular but also misunderstood work description. Here is an attempt to present the basics of what social media managers actually do - and their relevance in a world modernizing yet again.
This was my talk given on Feb 9, 2013 at Colegio de San Juan de Letran, Manila, for the Young Marketing Executives' "UPBEAT: A Jumpstart for Marketing Profession".
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