Have you ever wanted to develop a course around your skills? Video has made it simple to effectively showcase your skills to individuals looking to learn through visual content. In this presentation, we discuss how you can leverage video to develop an amazing course that creates amazing ROI.

1. Leveraging Video
A Visual Approach to Online Course Creation
John D. Saunders

2. Video Stats

3. 79%of internet traffic will be video content by 2018

4. 100mhours of video is watched on Facebook DAILY.

5. 10bThe number of Snapchat daily views

6. A bit about me

8. Online Course Creation

10. Should I Create An Online Course?
● Could a video series or webinar be a better
solution?
● Are you highly skilled in a particular subject?
● Would you like to monetize your knowledge?
● Are you active on social?
● Would you dedicate the time to developing an
online course?

11. Benefits of Online Course Creation
● Cash Money!
● Spread awareness for your personal
brand/business
● Build an email list
● Create brand ambassadors
● Course development skills

12. Online Course Platforms
Udemy
● Free platform
● For newbs
● 11m+ students
● 40k Courses
● Course CMS
● Marketing Included
Ruzuku
● $79-149 per month
● Quick and easy setup
● Mailchimp Integration
● Stripe Integration
● Webinar
● Live Chat
Custom Course
● $500+ total + mgmt. fees
● Designed to your liking
● Countless Integrations
● Keep 100% of
transaction fees
● Development time

13. Developing a Course
1. Plan Course Structure
2. Schedule Time to Record Course Content
3. Organize Course Content
4. Leverage Video
5. Market Online Course
6. Respond to Students / Post New Content

14. ● Decide on Course Idea
○ Be specific!
● Write down general
ideas
● Under each idea, add
sub-ideas to flesh out
each section.
Plan

15. Schedule Time Daily
● Developing an online course is time consuming
● Create a daily schedule to create content
● Store content on drive / cloud
● Review content
● Improve content

16. Leveraging Video

17. Leveraging Video
● Crucial to keep students engaged
● Recording Space
○ Clean background
● Video
○ Video: Smartphone (1080p) / DSLR Camera
○ Audio: Lapel / Boom / iPhone mic
○ Editing: iMovie / Final Cut Pro / Windows

18. Using Video to Increase Value -
Intro
● Amazing Intro Video
○ 90 - 120 seconds
○ Show who you are!
● Breakdown
○ 1 Welcome students
○ 2 Introduce course
○ 3 List major components
○ 4 Ideal student type
○ 5 Call to action BOOM!

19. High Quality Video Tips - Course Content
● Programs:
○ Camtasia - Screen Recording Software
○ Yeti Mic - Audio Recording Software
● Record in 1080p
● Look into the mic and exude confidence
● Practice. Practice. Practice.

20. How Video Creates an Experience
● Organized Lecture Structure
○ Lecture intro
○ Meat and bones
○ Recap
○ Quiz (up to you)

21. Marketing Your Course

22. Your Website / Landing Page
● Dedicated Landing Page / Website for your course
● Create a standalone page to direct individuals via
○ Email list
○ Facebook Ads
○ Referrals

28. Facebook Retargeting
● Give away content to build a following
○ Blogs, Whitepapers, Infographics
● Install the Facebook Pixel on Your Site
● Target website visitors with course content
○ Video works best
● Call to action directs to landing page

29. Facebook Retargeting - The Funnel
1. Create a Buyer Persona to Target
with Facebook Ads
a. Neil Patel
b. Social Media Examiner
c. Entrepreneur
This ad is to drive visitors to your website

30. Facebook Retargeting - The Funnel
2. Once on the website,
users will read your blog
content and a pixel will be
dropped on their browser.

31. Facebook Retargeting - The Funnel
3. Create a Facebook Ad
TARGETING website visitors
- No opt-in required
- No sign-up required
The ad can be a tailored into video of your
course with a call to action that drives
individuals to your landing page.

32. Social Media
Being active in the digital community is crucial.
Don’t sell, be active to showcase your talent via:
● Quora
● Facebook Groups
● Online Forums

33. Brand Ambassadors / Reviews
● Leverage your ambassadors
○ Offer the course for a discount / free to 25 individuals
who can take the course and provide feedback
○ Don’t ask for reviews, ask for critiques
○ These brand ambassadors will build social equity

34. Case Studies / Examples

35. Ultimate Web Design Course
● Detailed Curriculum
● High-quality video
● Paid course
● Over 1,700 students (70% paid)
● Active student forum
● Consistent updates

36. The Goods
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Ultimate Web Design Course (For Free! | Limit 100)
bit.ly/SocialTechFreeCourse

37. www.5FourDigital.com