Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Leveraging Video | A Visual Approach to Online Course Creation

516 views

Published on

Have you ever wanted to develop a course around your skills? Video has made it simple to effectively showcase your skills to individuals looking to learn through visual content. In this presentation, we discuss how you can leverage video to develop an amazing course that creates amazing ROI.

Published in: Marketing
  • Be the first to comment

Leveraging Video | A Visual Approach to Online Course Creation

  1. 1. Leveraging Video A Visual Approach to Online Course Creation John D. Saunders
  2. 2. Video Stats
  3. 3. 79%of internet traffic will be video content by 2018
  4. 4. 100mhours of video is watched on Facebook DAILY.
  5. 5. 10bThe number of Snapchat daily views
  6. 6. A bit about me
  7. 7. Online Course Creation
  8. 8. Should I Create An Online Course? ● Could a video series or webinar be a better solution? ● Are you highly skilled in a particular subject? ● Would you like to monetize your knowledge? ● Are you active on social? ● Would you dedicate the time to developing an online course?
  9. 9. Benefits of Online Course Creation ● Cash Money! ● Spread awareness for your personal brand/business ● Build an email list ● Create brand ambassadors ● Course development skills
  10. 10. Online Course Platforms Udemy ● Free platform ● For newbs ● 11m+ students ● 40k Courses ● Course CMS ● Marketing Included Ruzuku ● $79-149 per month ● Quick and easy setup ● Mailchimp Integration ● Stripe Integration ● Webinar ● Live Chat Custom Course ● $500+ total + mgmt. fees ● Designed to your liking ● Countless Integrations ● Keep 100% of transaction fees ● Development time
  11. 11. Developing a Course 1. Plan Course Structure 2. Schedule Time to Record Course Content 3. Organize Course Content 4. Leverage Video 5. Market Online Course 6. Respond to Students / Post New Content
  12. 12. ● Decide on Course Idea ○ Be specific! ● Write down general ideas ● Under each idea, add sub-ideas to flesh out each section. Plan
  13. 13. Schedule Time Daily ● Developing an online course is time consuming ● Create a daily schedule to create content ● Store content on drive / cloud ● Review content ● Improve content
  14. 14. Leveraging Video
  15. 15. Leveraging Video ● Crucial to keep students engaged ● Recording Space ○ Clean background ● Video ○ Video: Smartphone (1080p) / DSLR Camera ○ Audio: Lapel / Boom / iPhone mic ○ Editing: iMovie / Final Cut Pro / Windows
  16. 16. Using Video to Increase Value - Intro ● Amazing Intro Video ○ 90 - 120 seconds ○ Show who you are! ● Breakdown ○ 1 Welcome students ○ 2 Introduce course ○ 3 List major components ○ 4 Ideal student type ○ 5 Call to action BOOM!
  17. 17. High Quality Video Tips - Course Content ● Programs: ○ Camtasia - Screen Recording Software ○ Yeti Mic - Audio Recording Software ● Record in 1080p ● Look into the mic and exude confidence ● Practice. Practice. Practice.
  18. 18. How Video Creates an Experience ● Organized Lecture Structure ○ Lecture intro ○ Meat and bones ○ Recap ○ Quiz (up to you)
  19. 19. Marketing Your Course
  20. 20. Your Website / Landing Page ● Dedicated Landing Page / Website for your course ● Create a standalone page to direct individuals via ○ Email list ○ Facebook Ads ○ Referrals
  21. 21. Facebook Retargeting ● Give away content to build a following ○ Blogs, Whitepapers, Infographics ● Install the Facebook Pixel on Your Site ● Target website visitors with course content ○ Video works best ● Call to action directs to landing page
  22. 22. Facebook Retargeting - The Funnel 1. Create a Buyer Persona to Target with Facebook Ads a. Neil Patel b. Social Media Examiner c. Entrepreneur This ad is to drive visitors to your website
  23. 23. Facebook Retargeting - The Funnel 2. Once on the website, users will read your blog content and a pixel will be dropped on their browser.
  24. 24. Facebook Retargeting - The Funnel 3. Create a Facebook Ad TARGETING website visitors - No opt-in required - No sign-up required The ad can be a tailored into video of your course with a call to action that drives individuals to your landing page.
  25. 25. Social Media Being active in the digital community is crucial. Don’t sell, be active to showcase your talent via: ● Quora ● Facebook Groups ● Online Forums
  26. 26. Brand Ambassadors / Reviews ● Leverage your ambassadors ○ Offer the course for a discount / free to 25 individuals who can take the course and provide feedback ○ Don’t ask for reviews, ask for critiques ○ These brand ambassadors will build social equity
  27. 27. Case Studies / Examples
  28. 28. Ultimate Web Design Course ● Detailed Curriculum ● High-quality video ● Paid course ● Over 1,700 students (70% paid) ● Active student forum ● Consistent updates
  29. 29. The Goods Download this Presentation bit.ly/socialtechonlinecourse Subscribe to Actionable Marketing Tips (Delivered Daily) www.youtube.com/5FourDigital Ultimate Web Design Course (For Free! | Limit 100) bit.ly/SocialTechFreeCourse
  30. 30. www.5FourDigital.com

×