By Andrea Iannuzzi From #ijf15talks

1. Once upon a time…

2. The
News
Knights

3. Rebels of Silicon

4. Prophets
Masters
Of Search Prince
Of Like

5. The TRIPLE A Empire
• Algorithms
• Analytics
• Aggregators

6. The power
of Data
The more
they’ll know you
The more
they’ll let you know

7. The
Periscope
Army
Everyone feels
Like a News Knight

8. Does the world still need us?

9. A movie, a metaphor

10. The information game
•
•
Links
Metadata

11. Platforms
(Lord Business)
Media
(Master Builders)
People
(The Special)

12. Platforms or publishers?

13. Publishers or Brands?

14. Brands or what?

15. Traditional news proximity
• Geographical proximity
• Interests proximity
• Social/economic proximity

16. Emotional proximity
• Make an impact
Get citizens involved, make them feel part of a
project to change their life and environment.
News is not enough,
your community
deserves more.

17. Don’t follow the instructions!