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How a mainstream media handed out their social accounts to citizens
Andrea Iannuzzi @aiannuzzi – Marianna Bruschi @mariann...
La Cronaca Italiana
Gruppo Editoriale
L’Espresso
• 18 local newspapers, one
central newsroom
• 18 millions unique users /
...
A new way to involve local communities in
your information’s ecosystem
Andrea Iannuzzi @aiannuzzi – Marianna Bruschi @mari...
What does “engagement” really mean?
• Give to communities
the keys to your own doors
Andrea Iannuzzi @aiannuzzi – Marianna...
A social first project
• A partnership between a legacy media social title and the
Instagramers Italia association (aka Ig...
Instagramers Italia
• 60 local communities
• 180 community managers
• Born in 2011
Andrea Iannuzzi @aiannuzzi – Marianna B...
Four steps to bring people into the newsroom
1. Select users
2. Define partnership and terms of service
3. Share a calenda...
Key numbers and goals
• Three months (July/September)
• 5 different regional communities of Igers allowed to use the passw...
Andrea Iannuzzi @aiannuzzi – Marianna Bruschi @mariannabruschi ONA15
I Italy
http://bit.ly/1FqgWrv
Other stuff: Venetians
https://instagram.com/nuovavenezia/
#BeTuscan
https://instagram.com/iltirreno/
Insta-walk in Reggio Emilia
Takeaways
• When involved at a high level, community feels responsible, part of
your team
• No needs to be pushed by newsr...
Tip #1
• Make an impact
Get citizens involved, make them feel part of a project
to change their life and environment
News ...
Tip #2
• Think global, feel local
It’s no more geographic proximity
to make something local,
it’s emotional proximity
Andr...
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La Cronaca italiana's Instagram Project

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How a main stream media handed out their social account to citizens - #ONA15 Unconference

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La Cronaca italiana's Instagram Project

  1. 1. How a mainstream media handed out their social accounts to citizens Andrea Iannuzzi @aiannuzzi – Marianna Bruschi @mariannabruschi ONA15
  2. 2. La Cronaca Italiana Gruppo Editoriale L’Espresso • 18 local newspapers, one central newsroom • 18 millions unique users / month • 100 millions pageviews / month Andrea Iannuzzi @aiannuzzi – Marianna Bruschi @mariannabruschi ONA15
  3. 3. A new way to involve local communities in your information’s ecosystem Andrea Iannuzzi @aiannuzzi – Marianna Bruschi @mariannabruschi ONA15
  4. 4. What does “engagement” really mean? • Give to communities the keys to your own doors Andrea Iannuzzi @aiannuzzi – Marianna Bruschi @mariannabruschi ONA15
  5. 5. A social first project • A partnership between a legacy media social title and the Instagramers Italia association (aka Igers) to jointly manage our Instagram account Andrea Iannuzzi @aiannuzzi – Marianna Bruschi @mariannabruschi ONA15
  6. 6. Instagramers Italia • 60 local communities • 180 community managers • Born in 2011 Andrea Iannuzzi @aiannuzzi – Marianna Bruschi @mariannabruschi ONA15
  7. 7. Four steps to bring people into the newsroom 1. Select users 2. Define partnership and terms of service 3. Share a calendar 4. Start swimming
  8. 8. Key numbers and goals • Three months (July/September) • 5 different regional communities of Igers allowed to use the password of our own account • Mission: to keep a visual diary, telling stories of their communities with images: landscapes, people, emotions • We wanted to make our readers responsible for a project, bring them on our side of things Andrea Iannuzzi @aiannuzzi – Marianna Bruschi @mariannabruschi ONA15
  9. 9. Andrea Iannuzzi @aiannuzzi – Marianna Bruschi @mariannabruschi ONA15
  10. 10. I Italy http://bit.ly/1FqgWrv
  11. 11. Other stuff: Venetians https://instagram.com/nuovavenezia/
  12. 12. #BeTuscan https://instagram.com/iltirreno/
  13. 13. Insta-walk in Reggio Emilia
  14. 14. Takeaways • When involved at a high level, community feels responsible, part of your team • No needs to be pushed by newsroom’s staff • Solid base for other collaborations, online and offline (ie live events, exhibitions) • First step towards a membership program Andrea Iannuzzi @aiannuzzi – Marianna Bruschi @mariannabruschi ONA15
  15. 15. Tip #1 • Make an impact Get citizens involved, make them feel part of a project to change their life and environment News are not enough, your community deserves more Andrea Iannuzzi @aiannuzzi – Marianna Bruschi @mariannabruschi ONA15
  16. 16. Tip #2 • Think global, feel local It’s no more geographic proximity to make something local, it’s emotional proximity Andrea Iannuzzi @aiannuzzi – Marianna Bruschi @mariannabruschi ONA15

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