1.
Once upon a time…

2.
The
News
Knights

3.
Rebels of Silicon

4.
Prophets
Masters
Of Search Prince
Of Like

5.
The TRIPLE A Empire
• Algorithms
• Analytics
• Aggregators

6.
The power
of Data
The more
they’ll know you
The more
they’ll let you know

7.
The
Periscope
Army
Everyone feels
Like a News Knight

8.
Does the world still need us?

9.
A movie, a metaphor

10.
The information game
•
•
Links
Metadata

11.
Platforms
(Lord Business)
Media
(Master Builders)
People
(The Special)

12.
Platforms or publishers?

13.
Publishers or Brands?

14.
Brands or what?

15.
Traditional news proximity
• Geographical proximity
• Interests proximity
• Social/economic proximity

16.
Emotional proximity
• Make an impact
Get citizens involved, make them feel part of a
project to change their life and environment.
News is not enough,
your community
deserves more.

17.
Don’t follow the instructions!