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Once upon a time…
The
News
Knights
Rebels of Silicon
Prophets
Masters
Of Search Prince
Of Like
The TRIPLE A Empire
• Algorithms
• Analytics
• Aggregators
The power
of Data
The more
they’ll know you
The more
they’ll let you know
The
Periscope
Army
Everyone feels
Like a News Knight
Does the world still need us?
A movie, a metaphor
The information game
•
•
Links
Metadata
Platforms
(Lord Business)
Media
(Master Builders)
People
(The Special)
Platforms or publishers?
Publishers or Brands?
Brands or what?
Traditional news proximity
• Geographical proximity
• Interests proximity
• Social/economic proximity
Emotional proximity
• Make an impact
Get citizens involved, make them feel part of a
project to change their life and environment.
News is not enough,
your community
deserves more.
Don’t follow the instructions!

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