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Once upon a time…
The
News
Knights
Rebels of Silicon
Prophets
Masters
Of Search Prince
Of Like
The TRIPLE A Empire
• Algorithms
• Analytics
• Aggregators
The power
of Data
The more
they’ll know you
The more
they’ll let you know
The
Periscope
Army
Everyone feels
Like a News Knight
Does the world still need us?
A movie, a metaphor
The information game
•
•
Links
Metadata
Platforms
(Lord Business)
Media
(Master Builders)
People
(The Special)
Platforms or publishers?
Publishers or Brands?
Brands or what?
Traditional news proximity
• Geographical proximity
• Interests proximity
• Social/economic proximity
Emotional proximity
• Make an impact
Get citizens involved, make them feel part of a
project to change their life and envi...
Don’t follow the instructions!
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Emotional proximity: journalism between brands and platforms - by Andrea Iannuzzi

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By Andrea Iannuzzi
From #ijf15talks

Published in: News & Politics
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Emotional proximity: journalism between brands and platforms - by Andrea Iannuzzi

  1. 1. Once upon a time…
  2. 2. The News Knights
  3. 3. Rebels of Silicon
  4. 4. Prophets Masters Of Search Prince Of Like
  5. 5. The TRIPLE A Empire • Algorithms • Analytics • Aggregators
  6. 6. The power of Data The more they’ll know you The more they’ll let you know
  7. 7. The Periscope Army Everyone feels Like a News Knight
  8. 8. Does the world still need us?
  9. 9. A movie, a metaphor
  10. 10. The information game • • Links Metadata
  11. 11. Platforms (Lord Business) Media (Master Builders) People (The Special)
  12. 12. Platforms or publishers?
  13. 13. Publishers or Brands?
  14. 14. Brands or what?
  15. 15. Traditional news proximity • Geographical proximity • Interests proximity • Social/economic proximity
  16. 16. Emotional proximity • Make an impact Get citizens involved, make them feel part of a project to change their life and environment. News is not enough, your community deserves more.
  17. 17. Don’t follow the instructions!

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