This is our common presentation.

2. Strategic product research
and design partner
• Making business ofexpertise on innovation
sensitivity and the
a new idea requires creativity,
• The right concept and product is based on technology,
business goals, customer and user needs which requires
a deep knowledge of the industry, company and customer
• Consumer insights and product refinement suggestions
are achieved through efficient dialogue, and operative
and progress oriented analysis

3. Experience & skills
Senior researchers Skilled marketers
Background in leading Extensive experience from
research companies and working with market leading
academic research companies
Leading experts on qualitative Experienced designers Business-­ and business
research method development strategies
Business and product Product brand strategies, trade
Pragmatic knowledge from
concepts, goods, services, marks, and market
numerous customer
user interfaces, graphical communication for a multitude
investigations in a broad scope
design of channels
of relevant industries
Art and architecture
Pre-­understanding: industry, company, customers/users

4. What about experience & skills?
Senior researchers Skilled marketers
Background in leading Extensive experience from
research companies and working with market leading
academic research companies
Leading experts on qualitative Experienced designers Business-­ and business
research method development strategies
Business and product Product brand strategies, trade
Pragmatic knowledge from
concepts, goods, services, marks, and market
numerous customer
user interfaces, graphical communication for a multitude
investigations in a broad scope
design of channels
of relevant industries
Art and architecture
Pre-­understanding: industry, company, customers/users

5. Development process
Concept Functionality Design Communication Launch

6. Research & test
Needs analysis Customer/user dialogue Expert evaluation Channel analysis Launch simulation
Trend analysis Expert interviews User test sessions Communication test (simulated customer
Benchmarking Eye-­tracking test)
Fiield test (external)
Concept test
Concept Functionality Design Communication Launch
Concept development Main requirement spec. Experience mapping Message Product quality control
Concept refinement Detail requirement spec. UI-­design Channel optimizing Organizational quality
Effect management Use case UE-­design management
Functional prototype Re-­design;; beta 1, 2
Design & development

7. Concept
Concept
Company module Workshop Product Product
Concept
evaluation creation test Conclusion
Workshop Product definitions
Concept Survey Quantitative
We Ideas, Qualitative refinement design method
trends method
Deliverables

8. User test
User Interface:
User test Re-­design
Current GUI, UI sketch, Analysis Conclusion
(observation) suggestions
functional prototype

9. Rapid prototyping
Company Concept Sketch 1
Test Test Conclusion
sketch 1 & 2 Workshop Sketch 3 sketch 3 Design recommendations
(5 pers) (5 pers)
We Ideas, Sketch 2
trends
Deliverables

10. Communication
Product
Company communication Communication
test
Workshop Conclusion
Qualitative
Ideas, method
We target group
perspective
Deliverables

11. Understanding oriented approach
We build new consumer insights mainly by aid of qualitative method
– a spectra of techniques for dialogue and observation
Needs
&
Consumtion wants
& Obstacles
behaviour &
dislikes
Attitudes
&
experiences
Motives
&
triggers
How can the “user solution” and information attract the consumer?

12. Web
Telia.se Eniro.se

13. Web
Eniro.se

14. Web
Eniro.se – Utsiktsvy