http://www.visible-banking.com/2011/01/bbva-compass-invites-street-passers-to-become-fans-on-facebook.html BBVA Compass in Austin, TX
CHALLENGE IN THE ABSENCE OF BRICK AND MORTAR RETAIL LOCATIONS PN WAS CHARGED TO SHIFT CONSUMER PERCEPTIONS OF THE BRAND SOLELY AS A CREDIT CARD COMPANY AND BUILD BRAND AFFINITY FOR CAPITAL ONE SAVINGS BANK– A BRAND WITH LOW AWARENESS DESPITE OFFERING ONE OF THE HIGHEST ONLINE SAVINGS RATES IN THE COUNTRY – WHILE ALSO PRIMING THE BOSTON MARKET FOR FUTURE “THIN BRANCH” LOCATIONS. INSIGHT AS THE COUNTRY BECOMES MORE TECH SAVVY, CONSUMERS ARE ENJOYING THE FREEDOM OF DOING MANY ACTIVITIES ANYTIME AND ANYWHERE, BUT ANXIETY AND SKEPTICISM STILL EXISTS AMONG CONSUMERS WHEN IT COMES TO BANKING ONLINE WITH HIGH SAVINGS RATES, PARTICULARLY WITH A BRAND THAT DOES NOT HAVE RETAIL LOCATIONS. ACTIVATION PN partnered with Improv Everywhere founder Charlie Todd to ironically demonstrate that you don’t need a brick and mortar location with the “Invisible Bank,” a bank without walls, located in Boston’s highly trafficked Faneuil Hall. The Invisible Bank was equipped with teller stations, laptops and even a “doorway” – but without walls and ceilings. Actors posed as tellers, a bank manager and a security guard to replicate the appearance of a bank – which, along with consultations with actual Capital One employees, reinforced that Capital One’s online banking does, in fact, offer all of the security consumers demand from traditional banks with one of the top savings rates offered by any bank – online or off. Extended local campaign nationally by capturing humorous viral video of consumers interacting with “bank employees” within the footprint of Invisible Bank. RESULTS Spike in traffic to vanity URL, capitalonesavings.com as well as a bump in account signup Visitors: An estimated 12,000 consumers through The Invisible Bank’s “door” Total Media Impressions: More than 137.7MM media impressions with coverage in more than 439 media including ESPN SportsCenter, Boston.com, BostonHerald.com, WBZ-TV, Associated Press Video Seeding: The “Invisible Bank” viral video generated 45.2MM impressions Social Media: Reached more than 25K consumers via partner Twitter and Facebook networks in the absence of Capital One Bank assets
http://www.liveside.net/2010/03/03/bing-runs-ad-on-farmville-adds-400k-facebook-friends/ Farmville is big on Facebook, and it looks like Bing made hay with that info, running an ad on the ultra popular Zynga game , and adding some 400,000 new Facebook fans on Tuesday, according to Inside Facebook . The Bing fan page had some 100,000 fans on Monday before the ad ran, and is up to 553,000 fans when we looked just as this was posted
Google wallet Google Wallet has been designed for an open commerce ecosystem . It will eventually hold many if not all of the cards you keep in your leather wallet today. And because Google Wallet is a mobile app, it will be able to do more than a regular wallet ever could, like storing thousands of payment cards and Google Offers but without the bulk. Eventually your loyalty cards, gift cards, receipts, boarding passes, tickets, even your keys will be seamlessly synced to your Google Wallet. And every offer and loyalty point will be redeemed automatically with a single tap via NFC.
http://www.youtube.com/watch?v=7EIyAolD2JE&feature=player_embedded -Also include ideas from TechCrunch here about future of NFC/types of NFC
http://emergentbydesign.com/2011/04/04/the-bank-of-facebook-currency-identity-reputation/ Venessa Miemis -Micropayments, etc.