How Augmented Reality and similar "Outernet" technologies will affect culture and commerce. Touches on ideas of VAR (Virtual Air Rights), QR Codes, privacy and advertising issues. Originally presented to Porter Novelli in New York on January 19th, 2010.

4. Tactic

8. Nike True City

12. Click

17. Georgia Tech Augmented Reality

19. Location Aware Advertising

22. IBM Seer

24. Cool Connect Click

26. Microsoft Natal Xbox

28. Google Favorite Places – AR (59) Google Favorite Places - Retail

29. Google Goggles

30. ROI Cisco Retail AR BMW Training

34. Facial Recognition Tagging Real People (6:45)

37. Virtual Advertising Rights (VAR)

38. Hyper AR

39. I’m at a Conference and I don’t remember anyone’s name because I don’t have to. I’m wearing my AR glasses and will be able to use facial recognition to pull up people’s names plus our most recent transcribed conversation (which had excellent SEO as I’ve been using popular keywords when I talk ) and I’m wearing a shirt with a QR code maximized for visual search. At the bar last night I saw a cute girl’s geo Tweets and sent her a text offer for a beer. Went shopping yesterday for a jacket and they had blue-tooth enabled smart shelves with RFID . I put one jacket down and three feet later got an email with a discount offer on another jacket. I don’t think like I used to anymore. It’s like GPS—I don’t remember how to read a map. Or recall my phone number. Or know how to look up the definition to a word. I tend to only make choices now via Group Think after hearing from all my Social Networks along with multiple people I’ve never met……….

42. The Right Conversations at the Right Time.

43. At the Right Place.

44. Real or Virtual.

45. Thank You!