Stage Two presents on marketing your hardware startup. @johnrodriguez and Jim Schaff http://instagram.com/p/mTdm33TEL0/

1. Liquor and Guessing
Jim Schaff & John Rodriguez
(J-Ro)
Marketing: How does it work?

2. Welcome

3. $3.2B
$403M
$2.0B
A Tale of Two Numbers

4. Perspective
$9.5B
$2.35B Home Business
$2.91B Mobile Business
$2.4B Tax Write-Off
2000 Patents
Google Switches From Target To Hunter

5. More Perspective
$7.4B

6. What Do These Have In Common?

7. Say It Isn’t So
Marketing Engineering

8. Goes to 11

9. Crowded Space

10. Gladly Pay You Tuesday…

11. Non-Marketing View of Marketing

12. Mad Men Don’t Play A Role Early

13. The True Focus of Marketing

14. Narrow, Narrow, Then Narrow More

15. Need to Appeal to Emotion

16. Marketecture

17. Marketing vs. Making

18. Vision is the Crossroads

19. User Experience > All

20. Mostly Guessing

21. More Q’s than A’s

22. Personality
Source: Elevate @ Elevate.co

23. Voice
Source: Elevate @ Elevate.co

24. Positioning
Source: Elevate @ Elevate.co

25. Story Telling
Source: Elevate @ Elevate.co

26. Stand Out
Source: Elevate @ Elevate.co

27. Makers vs. Visionaries
Source: Elevate @ Elevate.co

28. In the End…
Source: Elevate @ Elevate.co

29. It’s All in the Reflexes
Source: Elevate @ Elevate.co

30. In Conclusion…