2. The Real Estate “Million Dollar Question”:
Who Will Sell Next?

3. The Real Estate “Million Dollar Question”:
Who Will Sell Next?

4. Most agents develop business by cultivating a specific set of properties in a
neighborhood or in a group (family & friends). By focusing their marketing
efforts on ALL homeowners they build their brand awareness, reputation, and
hopefully referrals – This is called “Farming”.
What makes this method challenging?
Sales statistics prove that only 1 % to 2% of homes will sell in geographical
areas -- each 12 month period.
The math says: 500 homes in a farm x 1% sales rate = 5 sales per year; Or at a
2% sales rate = 10 sales per year. That means 490 out of 500 are not selling...
Marketing Without Data = Guessing

5. No. Years ago, the only available DATA advantage was “turnover rate”. The
best real estate coaches in the nation would coach their students to find areas
of high turnover and suggest agents market into those areas... And for good
reason. But, answer this: Does a 1% turnover rate last year guarantee only a
1% rate this coming year? No. Similarly does a 9% turnover guarantee a 9%
sales rate this coming year? No.
What is better and more responsive than turnover rate data, is “Life Event”
data... This data is proven to target more probable sellers, property by
property, within communities, saving you time and money. – and improves
customer acquisition conversion.
Is Data Usage New to Real Estate?

6. It helps you find the Needle in the Haystack!
How Does Data Give You an Advantage?
According to NAR’s “Home Buyer and Seller Report”:
Fewer than 13% of FSBO’s will end up selling “by Owner”. Which
means that the other 87% are doing what?
According to a prominent National Divorce Attorney Service: In
over 72% of divorce cases - the couple that files for divorce is either
selling a house, buying a house, or both.
So the question: How do you find these types of
probable sellers in your neighborhoods?

7. ReboGateway is the only data solution available to Realtors in the United
States that provides Divorce, Eviction, and Probate filing records matched to
real property.
This provides a unique, one of a kind database for Agents to locate the
addresses to these homeowners that statistically sell property at much higher
rates than their neighbors. Life Events = Sales of homes, it’s been proven.
ReboGateway is the only tool that can point Agents to where these properties
are located. Smart, successful Agents use data to create better marketing
efficiencies by being able to target individual households and tune in their
message to each household.
“Life Events”: Unique to ReboGateway

8. “Life Event” of the
Homeowner
Percentage of Sales Within
12 Months
Traditional Farming 1% - 2%
Divorce 22.1%
Probate 19.2%
FSBO 27.8%
Mortgage Defaults 52.0%
What do the Statistics Say?
The use of ReboGateway data results in a 10 to 20 times better chance at
acquiring listings by targeting efforts to the right doors as opposed to the
wrong doors within farm areas.

9. “Life Events” within ReboGateway:
Court Records:
Divorce
Probate
Eviction
Foreclosure (Judicial Foreclosure States)
Notice of Default (NOD)
Notice of Sale (NOS)
General Records:
For Sale by Owner (FSBO)
For Lease by Owner (FLBO)
Estate Sales
Peak Purchases
Empty Nesters
Non-Owner Occupants with out-of-state mailing addresses
Tax Defaults (Property)
Farm Records (*Any home, anywhere)
.L

10. The Real Estate “Million Dollar Question”:
Who Will Sell Next?

11. Data/Lead Types:

12. Lead Type/Divorce:

13. Lead Type/Estate Sale:

14. Valuable Features

15. ReboGateway, Tool #1:
The Database of Targets that have reason(s) to sell
ANY Agent that wants to expand their reach and increase their closed
transactions.... Should use DATA to find more probable sellers, and THEN
use the SAME marketing techniques they use at other addresses at these
addresses – It’s SMART and SIMPLE!
Any Agents that spend money on postcard mailers or are spending time
door-knocking or telemarketing – Will have much more success by
improving their odds by calling on the correct folks.... It’s not an opinion,
it’s now a known fact – data usage works for all businesses, not just real
agents businesses.

16. ReboGateway, Tool #2:
Email Notifications on NEW “Life Events” that occur... In the Future...
Ask yourself the following questions...
First: Do you have a Farm or Referral Base that you get listings from?
Typical Answer: “Yes”
How do you know if someone in your Farm files for Divorce?
Typical Answer: “I don’t”
How do you know if they go into mortgage default?
Typical Answer: “I don’t”
How about if they decide to go FSBO?
Typical Answer: “I don’t”
Would you like to receive an Email to notify you when these types of things
happen in your Farm or with your past customers?
Standard Response: “Of course..”

18. Awards and Articles

19. Data works every time... Not some of the time, but every time. Using data will
make you smarter as an Agent, and give you an advantage over your competition.
The use of Data works the same for advertisers and businesses across the world; it
takes the guessing out of marketing, and puts businesses in front of the right
people, at the right times to make sales – and creates success.
Lastly...
Data only works if it is used... It’s like Gym membership; The $500 a person spends
on the gym membership does NOTHING for them unless they go to the gym and
USE the membership.
Data is exactly the same... If the data is not used, it has no value – just like gym
membership... Yet when it’s used, the results are astounding.
Let’s Summarize this Presentation:

20. Current Online Pricing:
Annual Subscriptions: $399.95
Semi-Annual Subscriptions: $224.95
Provides access to all properties in 1-County
Provides up to 8,000 properties watched by “Email Notices”
Unlimited service, training, and support.
Add-ons: (Ask about the Add-ons)
Additional County: $180.00 yr.
Tract Utility (Turnover Rate Tool): $120.00 yr.
Additional 8,000 Properties Watched: $120.00 yr.

21. Resources for Our Subscribers:
Customer Service and Sales Hours: Monday – Friday; 7:30am PST to 6:00pm PST.
 Three “live” Webinars each week for training – unlimited attendance
 One-on-One Training for Subscribers; shared screens, self-directed
 Unlimited service and support
Resources Provided to all Subscribers:
 Quick Start Guide – Valuable Resource for using data in real estate
 ReboReports.com – Website link to: Videos, training, tips, techniques
 Lead Descriptions – link to download
 Debbie DeGrote’s 99-page Sales Scripts Book

24. Ralph Marotti Director, Business Development
Phone: 951-310-7512
Email: RMarotti@Benutech.com
Corporate Customer Service:
Phone: 866-887-0206
Your Contacts: