I had struggled to get clients for nearly 5 years and was at my wit's end with freelancing. Then, I started doing this and you won't believe how easily I started getting new clients.

1. Content marketing is how you stay
relevant and get new clients

2. Content marketing costs 62%
less than traditional
marketing and generates
about 3 times as many
leads.
Demand Metric

3. Every single one of you is a media
company… If you’re not producing
content, you basically don’t exist.
Gary Vaynerchuck, VaynerMedia

4. But, what kind of content?

5. Too many people have no strategy

6. And just produce content randomly

7. And get random results

8. To dominate, you need a strategy

9. And one that covers all the important
parts of your business

10. Here’s the 5 layers of content you
should be producing

11. Layer 1: Sales Content

12. Layer 1: Sales Content
 Your “buy my stuff” content
 Always created first (be disciplined)
 Optimization is the name of the game

13. Layer 2: Branding Content

14. Layer 2: Branding Content
 Tell your larger story to your community
 Create loyalty because of WHO are
 Stand for your community’s values

15. Layer 3: Topical Content

16. Layer 3: Topical Content
 Your “how-to” educational content
 Create loyalty by helping non-clients
 Give “results in advance”

17. Layer 4: Interest Content

18. Layer 4: Interest Content
 Content filling your clients’ other interests
 A golf magazine for lawyers
 Your advertorials spaced throughout

19. Layer 5: High Concept Content

20. Layer 5: High Concept Content
 Your pitch stated as concisely as possible
 Designed for mass appeal
 Think “Super Bowl Ad”

21. The first 3 are mandatory

22. The last 2 are how you dominate

23. John Morris
CEO, Idea Engine LLC
Come say hi!
 Twitter: @jpmorris
 Facebook: /johnmorrisonline
 YouTube: /johnmorrisvideo