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From Far and Near:
Analysis of On-Campus and Distance
 Learning Students’ Responses to a
         Library Assessment

         J. Ann Jerabek                          Lynn M. McMain
   Head of Interlibrary Services    Head of Reference and Instructional Services
   Sam Houston State University            Sam Houston State University

         Joe Hardenbrook                      S. Thomas Kordinak
  Library Instruction Coordinator            Professor of Psychology
    & Educational Technologist             Sam Houston State University
        Millikin University
Introduction
 Sam Houston State University, medium-
  sized regional institution located in
  Huntsville, TX
 Task: develop an instrument to assess use of
  Library resources and services by students
  and faculty
Why Assess?
 Discover what Library resources and
  services are being used
 Determine how users access Library
  resources and services
 Provide data for decision-making
Why Assess?
 Find out how often and from what venue
  “distance learning” users access and use
  resources
 Provide documentation and reports to the
  University and for accreditation review
 Apply ACRL standards and guidelines for
  assessment
Literature Review
 Libraries have conducted many use studies
  with on-campus students
 Several also examined use by distance
  learning students
 Few compare both groups
Assessment Instrument
   Survey selected as preferred method of assessment
    – Flexible, variable length, different types of questions
    – Can be administered without extensive training
    – Machine-readable
   Print format chosen
    – Machine readable, can be analyzed with SPSS
    – Allows for greater flexibility regarding stratification of
      the sample population
    – Eliminates difficulty of verifying student use of
      University assigned e-mail addresses
Survey Design
      Quick to complete; no longer than 10 mins.
      Human subjects/IRB approval
      Assess specific Library services and resources:

 Library-based     F2F Library Instruction   Gov’t Docs.
 computer lab      Reserves Ask-a-Librarian E-mail service
   Special Collections
          Reference Service OPAC            Microforms

Library homepage                   Interlibrary Loan
                       Study Carrels
   Electronic                         Databases & Indexes
                     Copy Services
   Journals Search
                    Overall service    Online Tutorials
Survey Design
 Separate surveys were administered to faculty
  and students
 This presentation covers the student survey
  results
 Survey divided into 5 parts:
    – Frequency of use
    – Use of a specific resource or service
    – Resources and/or services used during last Library
      visit
    – Overall rating of Library services
    – Demographic information
Student
 Survey:
First Page
Student
  Survey:
Second Page
Methodology
 On-Campus, Off-Campus, and Online
 On-Campus:
    – Classes selected in each of the four colleges to
      provide a representative sample:
          Arts & Sciences
          Business Administration
          Education & Applied Science
          Criminal Justice
    – Either librarian or faculty member administered
      survey to class
Methodology
   Off-Campus
    – Face-to-face off-campus classes selected
    – Survey administered by librarian or faculty
      member
   Online
    – Survey mailed to students enrolled in selected
      online courses
    – Participant returned survey in postage paid
      return envelope
Results
   Administered in spring 2004
   2200 student surveys distributed, 1080 returned
    (return rate=50%)
   959 usable surveys
   Surveys scanned optically and data analyzed using
    SPSS
   Responses grouped into 3 categories:
    – Students enrolled in ONLY main campus courses
    – Students enrolled in BOTH main campus courses and
      distance learning courses at satellite campus
    – Students enrolled ONLY in distance learning courses,
      whether at the satellite campus or elsewhere, or online
Demographics
Demographics
   Gender
    – Male (41%)
    – Female (56%)
    – No Listing (3%)
   Age
    – Mean age: 22.58
    – Range from 17 to 63 years
Demographics
         College Affiliation
                                                   College

          35                                                   31
          30             26
          25
                                            20                                      19
Percent




          20
          15
          10                                                                                           5
          5
          0
               Arts & Sciences      Business       Education & Applied   Criminal Justice   No affiliation
                                  Administration        Science
Demographics
   Classification:
    –   17% Freshmen
    –   17% Sophomores
    –   29% Juniors
    –   37% Seniors
 Graduate students removed from sample
  because it was not statistically significant
 Enrolled hours:
    – Less than 12 hrs. (9%)
    – 12-16 hrs. (73%)
    – 16+ hrs. (17%)
Part 1: Frequency of Use
Part 1: Frequency of Use
 How frequently do you use Library services
  and resources?
 Asks students to report their use of Library
  services or resources on a 6 point scale
    – From “have not used”
    – To “more than twice a week”
Part 1: Frequency of Use
   On-Campus
    – Visiting Library building (39%)
    – Accessing Library homepage (25%)
    – Using the Library homepage from a personal
      computer (18%)
    – Using a computer in the Library’s reference
      area (15%)
    – Accessing the Library’s databases (14%)
Part 1: Frequency of Use
   On-Campus/Satellite
    – Visiting the Library building (38%)
    – Accessing the Library’s homepage (21%)
    – Using a computer in the Library’s reference
      area (18%)
    – Using the Library’s homepage from a personal
      computer (13%)
    – Using the Electronic Journals link (9%), tied
      with Using the databases (9%)
Part 1: Frequency of Use
   Off-Campus
    – Accessing the Library homepage (25%)
    – Accessing the Library homepage from the
      satellite campus (23%)
    – Using the Library homepage from a personal
      computer (23%)
    – Using a computer in the Library’s reference area
      (21%)
    – Accessing the Library’s databases (18%), tied
      with obtaining a full-text article (18%), and using
      the Electronic Journals link (18%)
Part 1: Frequency of Use
                   Comparison of the three groups:
                                                               On-Campus
          45
                   39 38                                       On-Campus/Satellite
          40
          35                                                   Off-Campus
          30                    25        25
                                                         23                                                    23
Percent




          25                         21                                 21
          20                                   18                  18                 18         18                            18
                                                              15             14
          15               13                       13
                                                                                  9        9 9                        10
          10                                                                                             7 6               8
           5
           0
               Visit Library Access Lib.  Use Lib.     Use       Use Lib.                  Use Elec.   Access Lib.   Obtain Full-
                  Bldg.        Hmpg.     Hmpg. from Computer in Databases                  Journals    Hmpg. from    Text Article
                                         pers. comp. Lib. Ref.                               Link      sat. campus
                                                       Area
Part 2: Using Specific Resources
Part 2: Using Specific Resources
   3 yes/no questions about specific Library services
    and resources:
    – Used the “Ask-a-Librarian” e-mail service
           On-Campus: 5%
           On-Campus/Satellite: 0%
           Off-Campus: 0%
    – Completed any online library tutorial
           On-Campus: 23%
           On-Campus/Satellite: 7%
           Off-Campus: 15%
    – Received a library instruction session presented by a
      librarian
           On-Campus: 55%
           On-Campus/Satellite: 36%
           Off-Campus: 31%
Part 3: Resources used at last
            visit
Part 3: Resources used at last visit
   Asked users to identify Library resources
    and services used during last visit
 -- Use computers in Reference Area   -- Check Out Books/Books
 -- Use Reference Materials           -- Use Book Collection
 -- Use Online Catalog                -- Use Photocopy Machines
 -- Use Interlibrary Loan             -- Use Microfiche or Microfilm
 -- Use Special Collections           -- Use Government Documents
 -- Use Reserve Material              -- Ask for Reference Assistance
 -- Use a Study Carrel                -- Use Computer Lab in Library
Part 3: Resources used at last visit
   Most popular responses for on-campus
    students:
    – Computer Lab
        55%

    – Computers in Library Reference Area
        44%

    – Photocopy Machines
        39%

    – Checking out Books
        35%

    – Using Library Catalog
        30%
Part 3: Resources used at last visit
   Most popular responses for on-campus/satellite
    students:
    – Computer Lab
        53%

    – Photocopy Machines
        38%

    – Computers in Library Reference Area
        37%

    – Checking out Books
        26%

    – Using Library Catalog
        22%
Part 3: Resources used at last visit
   Most popular responses for off-campus
    students:
    – Computers in Library Reference Area
        43%

    – Computer Lab
        25%

    – Checking out Books
        23%

    – Using Reference Materials
        18%

    – Using Library Catalog
        18%
Part 3: Resources used at last visit
          Comparison of the three groups:

                                           Resources Used at Last Visit

          60   55 53
          50                44        43
                                 37        39 38
          40                                            35                                        On-Campus
                                                                     30
Percent




          30           25                                    26 23                   26           On-Campus/Satellite
                                                                          22
                                                                               18         17 18   Off-Campus
          20                                       13
          10
           0
               Computer Computers Photocopy Checking                  Using           Using
                 Lab    in Library Machines out Books                Library        Reference
                        Reference                                    Catalog        Materials
                           Area
Part 4: Overall Rating
Part 4: Overall Rating
 Asked respondents to provide an overall
  rating of Library services and resources
 Used a 5 point scale ranging from “very
  poor” to “very good”
                            Overall Rating of Library Services

                  40                      38

                  35        33

                  30                                    26
                  25
        Percent




                  20
                  15
                  10
                  5                                                       3

                  0
                       Very Good       Good         Average      Very Poor / Poor
Analysis & Conclusion

   Noteworthy Percentages



   Statistically Significant Differences
Analysis & Conclusion

   Ask-A-Librarian

   On-line Tutorials

   Library Instruction
Analysis & Conclusion

   Checking Out Books

   Photocopying

   Computer Lab
Analysis & Conclusion

   Explore New Marketing Approaches

   Increase Faculty Contact
Questions?

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From Far and Near: Analysis of On Campus and Distance Learning Students’ Responses to a Library Assessment

  • 1. From Far and Near: Analysis of On-Campus and Distance Learning Students’ Responses to a Library Assessment J. Ann Jerabek Lynn M. McMain Head of Interlibrary Services Head of Reference and Instructional Services Sam Houston State University Sam Houston State University Joe Hardenbrook S. Thomas Kordinak Library Instruction Coordinator Professor of Psychology & Educational Technologist Sam Houston State University Millikin University
  • 2. Introduction  Sam Houston State University, medium- sized regional institution located in Huntsville, TX  Task: develop an instrument to assess use of Library resources and services by students and faculty
  • 3. Why Assess?  Discover what Library resources and services are being used  Determine how users access Library resources and services  Provide data for decision-making
  • 4. Why Assess?  Find out how often and from what venue “distance learning” users access and use resources  Provide documentation and reports to the University and for accreditation review  Apply ACRL standards and guidelines for assessment
  • 5. Literature Review  Libraries have conducted many use studies with on-campus students  Several also examined use by distance learning students  Few compare both groups
  • 6. Assessment Instrument  Survey selected as preferred method of assessment – Flexible, variable length, different types of questions – Can be administered without extensive training – Machine-readable  Print format chosen – Machine readable, can be analyzed with SPSS – Allows for greater flexibility regarding stratification of the sample population – Eliminates difficulty of verifying student use of University assigned e-mail addresses
  • 7. Survey Design  Quick to complete; no longer than 10 mins.  Human subjects/IRB approval  Assess specific Library services and resources: Library-based F2F Library Instruction Gov’t Docs. computer lab Reserves Ask-a-Librarian E-mail service Special Collections Reference Service OPAC Microforms Library homepage  Interlibrary Loan Study Carrels Electronic Databases & Indexes Copy Services Journals Search Overall service Online Tutorials
  • 8. Survey Design  Separate surveys were administered to faculty and students  This presentation covers the student survey results  Survey divided into 5 parts: – Frequency of use – Use of a specific resource or service – Resources and/or services used during last Library visit – Overall rating of Library services – Demographic information
  • 11. Methodology  On-Campus, Off-Campus, and Online  On-Campus: – Classes selected in each of the four colleges to provide a representative sample:  Arts & Sciences  Business Administration  Education & Applied Science  Criminal Justice – Either librarian or faculty member administered survey to class
  • 12. Methodology  Off-Campus – Face-to-face off-campus classes selected – Survey administered by librarian or faculty member  Online – Survey mailed to students enrolled in selected online courses – Participant returned survey in postage paid return envelope
  • 13. Results  Administered in spring 2004  2200 student surveys distributed, 1080 returned (return rate=50%)  959 usable surveys  Surveys scanned optically and data analyzed using SPSS  Responses grouped into 3 categories: – Students enrolled in ONLY main campus courses – Students enrolled in BOTH main campus courses and distance learning courses at satellite campus – Students enrolled ONLY in distance learning courses, whether at the satellite campus or elsewhere, or online
  • 15. Demographics  Gender – Male (41%) – Female (56%) – No Listing (3%)  Age – Mean age: 22.58 – Range from 17 to 63 years
  • 16. Demographics  College Affiliation College 35 31 30 26 25 20 19 Percent 20 15 10 5 5 0 Arts & Sciences Business Education & Applied Criminal Justice No affiliation Administration Science
  • 17. Demographics  Classification: – 17% Freshmen – 17% Sophomores – 29% Juniors – 37% Seniors  Graduate students removed from sample because it was not statistically significant  Enrolled hours: – Less than 12 hrs. (9%) – 12-16 hrs. (73%) – 16+ hrs. (17%)
  • 19. Part 1: Frequency of Use  How frequently do you use Library services and resources?  Asks students to report their use of Library services or resources on a 6 point scale – From “have not used” – To “more than twice a week”
  • 20. Part 1: Frequency of Use  On-Campus – Visiting Library building (39%) – Accessing Library homepage (25%) – Using the Library homepage from a personal computer (18%) – Using a computer in the Library’s reference area (15%) – Accessing the Library’s databases (14%)
  • 21. Part 1: Frequency of Use  On-Campus/Satellite – Visiting the Library building (38%) – Accessing the Library’s homepage (21%) – Using a computer in the Library’s reference area (18%) – Using the Library’s homepage from a personal computer (13%) – Using the Electronic Journals link (9%), tied with Using the databases (9%)
  • 22. Part 1: Frequency of Use  Off-Campus – Accessing the Library homepage (25%) – Accessing the Library homepage from the satellite campus (23%) – Using the Library homepage from a personal computer (23%) – Using a computer in the Library’s reference area (21%) – Accessing the Library’s databases (18%), tied with obtaining a full-text article (18%), and using the Electronic Journals link (18%)
  • 23. Part 1: Frequency of Use  Comparison of the three groups: On-Campus 45 39 38 On-Campus/Satellite 40 35 Off-Campus 30 25 25 23 23 Percent 25 21 21 20 18 18 18 18 18 15 14 15 13 13 9 9 9 10 10 7 6 8 5 0 Visit Library Access Lib. Use Lib. Use Use Lib. Use Elec. Access Lib. Obtain Full- Bldg. Hmpg. Hmpg. from Computer in Databases Journals Hmpg. from Text Article pers. comp. Lib. Ref. Link sat. campus Area
  • 24. Part 2: Using Specific Resources
  • 25. Part 2: Using Specific Resources  3 yes/no questions about specific Library services and resources: – Used the “Ask-a-Librarian” e-mail service  On-Campus: 5%  On-Campus/Satellite: 0%  Off-Campus: 0% – Completed any online library tutorial  On-Campus: 23%  On-Campus/Satellite: 7%  Off-Campus: 15% – Received a library instruction session presented by a librarian  On-Campus: 55%  On-Campus/Satellite: 36%  Off-Campus: 31%
  • 26. Part 3: Resources used at last visit
  • 27. Part 3: Resources used at last visit  Asked users to identify Library resources and services used during last visit -- Use computers in Reference Area -- Check Out Books/Books -- Use Reference Materials -- Use Book Collection -- Use Online Catalog -- Use Photocopy Machines -- Use Interlibrary Loan -- Use Microfiche or Microfilm -- Use Special Collections -- Use Government Documents -- Use Reserve Material -- Ask for Reference Assistance -- Use a Study Carrel -- Use Computer Lab in Library
  • 28. Part 3: Resources used at last visit  Most popular responses for on-campus students: – Computer Lab  55% – Computers in Library Reference Area  44% – Photocopy Machines  39% – Checking out Books  35% – Using Library Catalog  30%
  • 29. Part 3: Resources used at last visit  Most popular responses for on-campus/satellite students: – Computer Lab  53% – Photocopy Machines  38% – Computers in Library Reference Area  37% – Checking out Books  26% – Using Library Catalog  22%
  • 30. Part 3: Resources used at last visit  Most popular responses for off-campus students: – Computers in Library Reference Area  43% – Computer Lab  25% – Checking out Books  23% – Using Reference Materials  18% – Using Library Catalog  18%
  • 31. Part 3: Resources used at last visit  Comparison of the three groups: Resources Used at Last Visit 60 55 53 50 44 43 37 39 38 40 35 On-Campus 30 Percent 30 25 26 23 26 On-Campus/Satellite 22 18 17 18 Off-Campus 20 13 10 0 Computer Computers Photocopy Checking Using Using Lab in Library Machines out Books Library Reference Reference Catalog Materials Area
  • 32. Part 4: Overall Rating
  • 33. Part 4: Overall Rating  Asked respondents to provide an overall rating of Library services and resources  Used a 5 point scale ranging from “very poor” to “very good” Overall Rating of Library Services 40 38 35 33 30 26 25 Percent 20 15 10 5 3 0 Very Good Good Average Very Poor / Poor
  • 34. Analysis & Conclusion  Noteworthy Percentages  Statistically Significant Differences
  • 35. Analysis & Conclusion  Ask-A-Librarian  On-line Tutorials  Library Instruction
  • 36. Analysis & Conclusion  Checking Out Books  Photocopying  Computer Lab
  • 37. Analysis & Conclusion  Explore New Marketing Approaches  Increase Faculty Contact