Post-Penguin Perplexities - Future of Link Building

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Jordan Godbey

How Penguin and Panda have affected the SEO landscape and how to penguin-proof your link building for the future.

Technology Design

Post Penguin
Perplexities
#CincySEO Meetup

July 17th, 2012 ZoomSpring.com/Penguin

Jordan Godbey
Founder of ZoomSpring SEO

Started #CincySEO Meetup in March

SEO since 2008

@jordangodbey

SEO used to be pretty easy...

site:.gov inurl:blog "post a comment" -"comments closed" -"you must be logged in"

"ADD YOUR KEYWORD"

Want to rank
number 1?

Make your KW density 77%!

One of the largest WP
communities on the web

~8000 daily visits

What is a poor SEO to do?

Just give up?

NO!

But how do I build
“Penguin-Proof” links?

Do Stuff REAL businesses do!

Guest posts Web apps
Interview
people

Infographics Sponsor an
Grow a event
community
Monitor HELP
social media someone! Etc...
Run a
x10000..
contest

Anchor text is old
school...

“Natural” is
the new
thing

The 2013+ SEO Formula for Success

+
Rock-solid Authoritative
on-page Links
(1-2 KW per page)

=

+ Community A very happy
& shares Mr. Cutts!

ZoomSpring.com/Penguin

#CincySEO

Jordan Godbey | ZoomSpring SEO | @jordangodbey

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Post-Penguin Perplexities - Future of Link Building

1. Post Penguin Perplexities #CincySEO Meetup July 17th, 2012 ZoomSpring.com/Penguin

2. ZoomSpring.com/Penguin #CincySEO

3. Jordan Godbey Founder of ZoomSpring SEO Started #CincySEO Meetup in March SEO since 2008 @jordangodbey

4. SEO used to be pretty easy... site:.gov inurl:blog "post a comment" -"comments closed" -"you must be logged in" "ADD YOUR KEYWORD"

6. We don’t think so...

7. Want to rank number 1? Make your KW density 77%!

8. The “Bad Guys” Were Hurt

10.

11. But Some “Good Guys” Were Hurt Too...

12. One of the largest WP communities on the web ~8000 daily visits

13. What is a poor SEO to do? Just give up?

14. NO! But how do I build “Penguin-Proof” links?

15. Do Stuff REAL businesses do! Guest posts Web apps Interview people Infographics Sponsor an Grow a event community Monitor HELP social media someone! Etc... Run a x10000.. contest

16. But the #1 thing is... Be creative.

17. 386 Linking Root Domains

18. 1100 Shares 176 LRD

19.

20. Anchor text is old school... “Natural” is the new thing

21. Presenting

22. The 2013+ SEO Formula for Success + Rock-solid Authoritative on-page Links (1-2 KW per page)

23. = + Community A very happy & shares Mr. Cutts!

24. KW Anchor Text

25. Branded Anchor Text

26. Never fear a zoo animal again.

27. ZoomSpring.com/Penguin #CincySEO Jordan Godbey | ZoomSpring SEO | @jordangodbey

Post-Penguin Perplexities - Future of Link Building

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