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Post Penguin          Perplexities              #CincySEO MeetupJuly 17th, 2012       ZoomSpring.com/Penguin
ZoomSpring.com/Penguin      #CincySEO
Jordan GodbeyFounder of ZoomSpring SEOStarted #CincySEO Meetup in MarchSEO since 2008@jordangodbey
SEO used to be pretty easy...site:.gov inurl:blog "post a comment" -"comments closed" -"you must be logged in"            ...
We don’t think    so...
Want to rank                    number 1?Make your KW density   77%!
The “Bad Guys” Were Hurt
But Some “Good Guys”   Were Hurt Too...
One of the largest WP                     communities on the web~8000 daily visits
What is a poor SEO to do?      Just give up?
NO!  But how do I build“Penguin-Proof” links?
Do Stuff REAL businesses do!   Guest posts                Web apps                  Interview                    people   ...
But the #1 thing is...Be creative.
386 Linking Root Domains
1100Shares176 LRD
Anchor text is old    school...  “Natural” is    the new     thing
Presenting
The 2013+ SEO Formula for Success                    +   Rock-solid           Authoritative    on-page                Link...
=+ Community       A very happy  & shares         Mr. Cutts!
KW Anchor  Text
BrandedAnchor Text
Never fear a zoo animal again.
ZoomSpring.com/Penguin              #CincySEOJordan Godbey | ZoomSpring SEO | @jordangodbey
Post-Penguin Perplexities - Future of Link Building
Post-Penguin Perplexities - Future of Link Building
Post-Penguin Perplexities - Future of Link Building
Post-Penguin Perplexities - Future of Link Building
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Post-Penguin Perplexities - Future of Link Building

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How Penguin and Panda have affected the SEO landscape and how to penguin-proof your link building for the future.

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Post-Penguin Perplexities - Future of Link Building

  1. 1. Post Penguin Perplexities #CincySEO MeetupJuly 17th, 2012 ZoomSpring.com/Penguin
  2. 2. ZoomSpring.com/Penguin #CincySEO
  3. 3. Jordan GodbeyFounder of ZoomSpring SEOStarted #CincySEO Meetup in MarchSEO since 2008@jordangodbey
  4. 4. SEO used to be pretty easy...site:.gov inurl:blog "post a comment" -"comments closed" -"you must be logged in" "ADD YOUR KEYWORD"
  5. 5. We don’t think so...
  6. 6. Want to rank number 1?Make your KW density 77%!
  7. 7. The “Bad Guys” Were Hurt
  8. 8. But Some “Good Guys” Were Hurt Too...
  9. 9. One of the largest WP communities on the web~8000 daily visits
  10. 10. What is a poor SEO to do? Just give up?
  11. 11. NO! But how do I build“Penguin-Proof” links?
  12. 12. Do Stuff REAL businesses do! Guest posts Web apps Interview people Infographics Sponsor an Grow a event community Monitor HELP social media someone! Etc... Run a x10000.. contest
  13. 13. But the #1 thing is...Be creative.
  14. 14. 386 Linking Root Domains
  15. 15. 1100Shares176 LRD
  16. 16. Anchor text is old school... “Natural” is the new thing
  17. 17. Presenting
  18. 18. The 2013+ SEO Formula for Success + Rock-solid Authoritative on-page Links(1-2 KW per page)
  19. 19. =+ Community A very happy & shares Mr. Cutts!
  20. 20. KW Anchor Text
  21. 21. BrandedAnchor Text
  22. 22. Never fear a zoo animal again.
  23. 23. ZoomSpring.com/Penguin #CincySEOJordan Godbey | ZoomSpring SEO | @jordangodbey

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