Maximize Demosphere XXVIII - 25 Quick Tips To Online Communications Success

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In this edition of Maximize Demosphere, we discuss 25 tips your organization can use to be successful in online communications. This session is geared towards youth sports organizations.

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  • Another channel to reach potential users. \nHelpful local. \nHelpful regional. \nHelpful within club.\n
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  • Distill to what folks are searching for - use analytics!\n
  • Distill to what folks are searching for - use analytics!\n
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  • Don’t confuse the search engines\n
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  • People read email on their phone ... \n
  • People read email on their phone ... \n
  • People read email on their phone ... \n
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  • Don’t be lazy!\n
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  • How does this represent the organization?\n
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  • Maximize Demosphere XXVIII - 25 Quick Tips To Online Communications Success

    1. 1. 25 QUICK Tips For Online Communications Success Sean Rose - Marketing Director July 20, 2011
    2. 2. Raw Materials MaintainBuild Properly
    3. 3. Location is everythingBe where the audience is...
    4. 4. Location is everythingBe where the audience is... Hint: Ask Them Ask Fellow Orgs.
    5. 5. Guide
    6. 6. ‣Share ‣Comment ‣InteractAds - Differentiate, Target,Relevant Guide
    7. 7. Be a source Be interestingAddress feedback Guide
    8. 8. No False Starts
    9. 9. No False StartsFill out online profiles!
    10. 10. FunCreativityExpertise
    11. 11. DOC?
    12. 12. DOC?President?
    13. 13. DOC?President?Treasurer?
    14. 14. DOC?President?Treasurer? Other?
    15. 15. DOC?President?Treasurer? Other? Ideas
    16. 16. Basics
    17. 17. Still the best
    18. 18. Still the bestSubject Lines Rule the Day
    19. 19. Promote Action
    20. 20. Promote Action Please Comment!
    21. 21. Promote Action Please Comment! Join XYZ
    22. 22. Promote Action Please Comment!Have you ever ... Join XYZ
    23. 23. IntegrateWebsite on Social MediaVideo on Website Social Media on Website
    24. 24. Be this person Useful Content Authority
    25. 25. Photos Tell StoriesSandy scored the game winning goal on apenalty kick in the final minutes ... and thecelebration was on! The Comets move on to theChampionship game!
    26. 26. Sandy scored the gamewinning goal on a penaltykick in the final minutes... Courtesy Samson Photography
    27. 27. Sandy scored the gamewinning goal on a penaltykick in the final minutes... Images to Engage Courtesy Samson Photography
    28. 28. ALTTags
    29. 29. Keyword Dense
    30. 30. Keyword Dense Google Helps!
    31. 31. Keyword DenseBe really sneaky Google Helps!
    32. 32. Link Building
    33. 33. LinkNewsworthy Building
    34. 34. LinkNewsworthy Building To/From Sponsors
    35. 35. Link Newsworthy BuildingComment To/From Sponsors
    36. 36. Link Newsworthy BuildingComment To/From Sponsors Never Use “Click Here”
    37. 37. Link Newsworthy BuildingComment To/From Sponsors Never Use “Click Here” Local Relationships (Chamber of Commerce?)
    38. 38. Page Titles
    39. 39. Tasty Dessert What’s the biggest?Graphic Courtesy Duct Tape Marketing
    40. 40. Measure Google Analytics
    41. 41. 10 Mins!HootSuite
    42. 42. Think Mobile
    43. 43. Think Mobile Ways to use
    44. 44. Think Mobile 50% 3G+ access 25% smartphone Ways to use
    45. 45. PlanResponsibilitiesTimes/Dates
    46. 46. LearnOur blog Maximize
    47. 47. LearnOur blog Success Stories Maximize
    48. 48. BePassionate
    49. 49. Ahhhhhh.....Courtesy Mayflyrecords.net
    50. 50. SafetyFirst
    51. 51. SafetyFirst Privacy Concerns & Help
    52. 52. Simple
    53. 53. Simple Don’t overcomplicate it...
    54. 54. Can We Put Our Name On This?
    55. 55. Have Fun!
    56. 56. Sean Rosesrose@demosphere.com

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