A quick look at business intelligence industry: who they are, their perspective on life, and why they are investing in mapping technologies. Illustrated (cartoons) with a demo of smashing maps into the open source BIRT project. After being a fan of GeoRabble for some time I finally get a chance to do a presentation at GeoRabble Sydney!

1. Business Intelligence
and Mapping
Jody Garnett
Business Intelligence and Mapping 1

2. First Thought for
GeoRabble Talk
• Really Cool Technology: uDig + GeoScript
Business Intelligence and Mapping 2

3. Boring – need something
to Say
• Code on its own does not a story make
o Need data and a good question
o And maybe a background in GIS
• So let’s try another idea …
Business Intelligence and Mapping 3

4. Communication of Ideas
Business Intelligence and Mapping 4

5. Communication
Business Intelligence and Mapping 5

6. Art?
Business Intelligence and Mapping 6

7. Pub!
Business Intelligence and Mapping 7

8. Powerpoint
Business Intelligence and Mapping 8

9. GeoRabble
Business Intelligence and Mapping 9

10. GeoGeeks
• So what are we good at communicating?
Business Intelligence and Mapping 10

11. Position
Business Intelligence and Mapping 11

12. Mapping Party!
Make Tracks!
Business Intelligence and Mapping 12

13. Only one Ground Truth
Business Intelligence and Mapping 13

14. Cartography
“A Map of Nowhere Showing Everything”: Andre’s Plan & Map Drawing (1891)
Business Intelligence and Mapping 14

15. Public Perception of GIS
http://thenounproject.com/noun/gis/
Business Intelligence and Mapping 15

16. Web Mapping
Business Intelligence and Mapping 16

17. Map Comprehension
Pub
Business Intelligence and Mapping 17

18. Map Interaction
Business Intelligence and Mapping 18

19. Return to Cartography?
Water Colour example from Stamen (http://maps.stamen.com/watercolor/)
Business Intelligence and Mapping 19

20. What about BI?
Business Intelligence and Mapping 20

21. Rather than Communicate
to Everyone
Business Intelligence and Mapping 21

22. Focus on a Few
Business Intelligence and Mapping 22

23. The Decision Makers
Business Intelligence and Mapping 23

24. Provides a certain
perspective
All
Your
Data
Are
Belong
to Us
Data Warehouse
Business Intelligence and Mapping 24

25. A Successful Approach
• IDC Reports 39.9 Billion market for 2012
o Top five use (covering 29 Billion of the total)
• End-User Query, Reporting, and Analysis
• Data Warehouse Management
• Financial Performance and Strategy Management
• CRM Analytics Applications
• Data Warehouse Generation.
o Pivoting into a “business analytics software” category
• Larger market than GIS
o GIS pivoting to Location Intelligence? Location Analytics?
http://www.businesswire.com/news/home/20120117005096/en/IDC-Launches-Worldwide-Business-Analytics-Software-Tracker
Business Intelligence and Mapping 25

26. Query Reporting Analysis
http://www.eclipse.org/birt/phoenix/examples/
Business Intelligence and Mapping 26

27. Data Warehouse
IT Extract
Transform
Load
GIS
Business Intelligence and Mapping 27

28. Drill-Down and Explore
• Online analytical processing (OLAP)
Business Intelligence and Mapping 28

29. Dashboard
• Drive your company like a car!
Business Intelligence and Mapping 29

30. BI Mapping
• More than just a chart alternative?
o Maps convey large data volume (to everyone!)
o Maps and cross-tabs an interactive alternative to thematic maps
• Mapping is already deployed in BI products
o Microsoft Bing Maps / Business Intelligence
o ESRI / IBM Cognos
o Map Views in Oracle Business Intelligence
Business Intelligence and Mapping 30

31. Business Analytics
Market Positioning
• Branching out into new areas in Corporate IT
o Making a strong push to be the go-to guys for “Big Data”
o Combined with a push into Mapping
• Credibility?
o BI is one of the few groups that can handle GIS sized data volumes
o Knack for subsuming IT budget (closer to decision makers)
o Presenting GIS as a Business Intelligence responsibility
(due to use in the planning process)
• But wait…
o Traditional BI home field advantages are moving down market
o Available to the rest of IT – including GeoHackers
Business Intelligence and Mapping 31

32. Demo
Business Intelligence and Mapping 32

33. Who pays for Open
Source Mapping
• Open Source GIS has traditionally been
o Volunteer Driven
o Funded by Government
o OSGeo Foundation
• New blood is in the water
o Apache Foundation – Spatial Information System
o Eclipse Foundation - LocationTech
Business Intelligence and Mapping 33

34. LocationTech Sponsors
Business Intelligence and Mapping 34

35. What is BI doing here?
• What can they expect out of mapping?
• Better take a look at what is possible
Business Intelligence and Mapping 35

36. BIRT MapItem
• Explore BIRT
Integration
• “Architecture Spike”
o Written in Eclipse
o GeoTools
o Toy data from EPA
• Natural Earth Base
Layers
Business Intelligence and Mapping 36

37. BIRT Report Builder
Business Intelligence and Mapping 37

38. BIRT Report Preview
Business Intelligence and Mapping 38

39. Web Labs Demo
http://www.lisasoft.com/demo/birt
Business Intelligence and Mapping 39