Presentation of s|ngular's Data & Analytics division (formerly Daedalus)

1. Big Data and Data Science
for business optimization
data.sngular.team

2. “Essentially, all models are wrong, but some are
useful”.
George Box (1919-2013)
2

3. 3
1. Intro
2. What we are best at
3. Problems we solve
4. Methodology in a nutshell
5. Some cases
6. More info and contact

4. 1. Intro
Big data and Data Science for business optimization 4

5. Data and Analytics, is the division of
s|ngular dedicated to leverage data to
optimize business results
5Big data and Data Science for business optimization

6. Over 20 years of experience. s|ngular works in Spain, USA and Mexico
6

7. 2. What we are best at
7

8. Over 15 years now dedicated to Data
Analytics
8Big data and Data Science for business optimization

9. Big Data (Hadoop, Spark, Storm,
MongoDB, Cassandra, Cloud…)
+
Data Science(Machine learning, R, Python,
Scala…)
9Big data and Data Science for business optimization

10. Best in class at extracting value from
Unstructured (social data, email, sensor
data, …)
+
Structured data (CRM, ERP, POS, financial
data)
10Big data and Data Science for business optimization

11. s|ngular Data Academy
Updated training in an ever changing world
Nurturing corporate data talent
11Big data and Data Science for business optimization

12. 12
Data tutors
Customized learning
Big data and Data Science for business optimization

13. Common sense Approach
The right balance between analytics,
business needs y la operational constraints.
13Big data and Data Science for business optimization

14. 3. Problems we solve
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15. Some of the opportunities we turn into money
360º Customer
Analytics
Voice of the Customer
Fidelity enhancement and Churn
Life Time Value segmentation
Recommenders: products that
best sell together
Clustering driven discovery
15Big data and Data Science for business optimization

16. Some of the opportunities we turn into money
People Analytics
Recruiting
Performance analytics
Talent development
Talent retention
Compensations
16Big data and Data Science for business optimization

17. Some of the opportunities we turn into money
eHealth
Voice of the Patient
Streamlining of purchase
Mining of medical records
Opportunity discovery
Knowledge management
17Big data and Data Science for business optimization

18. Some of the opportunities we turn into money
Smart Cities
Voice of the Citizen
Pollution prediction
Smart grids
18Big data and Data Science for business optimization

19. Some of the opportunities we turn into money
Media industry
Semantic publishing
Customer analytics
19Big data and Data Science for business optimization

20. Introducing MeaningCloud
Our own platform for text analytics
20Big data and Data Science for business optimization

21. MeaningCloud. Our own Platform for text analytics!
21
The easiest way of
embedding semantic
analysis into your
applications.
Delivered as a set of
standard REST APIs.
Integrable: add-in for Excel,
SDKs, plug-ins.
Totally customizable for
maximum accuracy.
Available in the cloud and
on-premises.
Try it for free at www.meaningcloud.com
Big data and Data Science for business optimization

22. Extracting value from unstructured data with
Voices of the
Customer and
of the
Employee
Voice of the
Citizen
Knowledge
Management
…
Intelligent
Content
…
Knowledge
Management
Intelligent
Content

23. 4. Methodology in a nutshell
23

24. Maturity model analysis
Descriptive
Analytics
Diagnostic
Analytics
Predictive
Analytics
Prescriptive
AnalyticWhat
happened?
Why dit it
happen?
What will
happen
How can we
make it happen
24Big data and Data Science for business optimization

25. Methodology
25Big data and Data Science for business
Business
PROBLEM
DATA
MODEL
VALIDATION

26. 26
Fantastic teams
Data
Scientist
Data
Engineers
Computational
Linguists
Data Managers

27. Technologies
Business
Intelligence
• Reporting
Dashboards
Scorecards
OLAP
Data Visualization
…
Data Analytics
• Data mining
Text mining
Machine Learning
AI
…
Big Data
• NoSQL
• Batch processing
• HPC
Spark
Hadoop
Storm
…
Data
Management
• Data governance
Data Warehouse
Data management
…
Data Brokerage
• Buy data
• Sell data
In a nutshell
27Big data and Data Science for business optimization

28. 5. Case studies
28

29. Telefonica – Vivo (Brazil) - Tackling Churn rate
29

30. Optimization of the intraday market performance

31. Optimization of the intraday market performanceExtracting value from the Voice of the Customer <- Contact center, surveys, social…

32. Models for environmental air, noise and light pollution: data science approach

33. 6. More info?
33

34. How to partner with s|ngular Data & Analytics
Outsourcing Custom
projects
Training
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35. Altavista Business Center
Av Universidad 1134 1º
Col. Xoco Del. Benito Juárez, 03330
MEXICO DF, MX
Av. del Llano Castellano,
13 5º A 28034 Madrid
MADRID, ES
54 W. 40th St.
New York, NY 10018
NEW YORK, US
data.sngular.team