Music video analysis work sheet arctic monkeys do i wanna know
1. JessicaGrundy
Music VideoAnalysis ArcticMonkeys- DoI wannaKnow? https://www.youtube.com/watch?v=bpOSxM0rNPM
Commenton the followingaspectsinrelation to your music videochoice.
How will these techniquesappeal to the target audienceneeds?
Target Audience &
Needs
I thinkthe targetaudience forthisvideoisaimedata male audience because of the images of womanthatappearlateronin the
video.Ithinkforan olderanda youngergenerationsuchasteensandstudents.Ithinkthere needswouldbe tohave alot of
imagesof womanwhichthe videodoescontain.
Lyrics (Meaning
Implied?)
The lyrics of thissongimplythatit isabout feelingsthatthe leadsingerAlexTurnerhasforsomeone andhe hopesthattheyare
mutual feelings.Iknowthisfromthe line “DoI wannaknowif thisfeelingflowsbothways?”Also,the lyrics“crawlin’back toyou
everthoughtof callingwhenyou’ve hadafewcos I alwaysdo”can suggestthat he still gotfeelingsthismysterypersonwhocould
be a pastrelationshiporacrush he has on someone thathe cannotget over.
Tempo The tempois notveryfast nor veryslow.We thenare introduced,after6 secondstoan electricguitarwitha slowtempo.
Genre I have identifiedthe genreforthissongas Indie Rock,because of the instrumentsusedsuchaselectricguitars,drumsandvocals.
CameraTechnique We are firstintroducedtoa camera technique thatcouldbe arguedas a mid-shotaswe see the volume line forthe bassguitar.
Anothertechnique thatwe see isatrackingshot followingthe volumelinealong.We thensee a trackingshotof a woman’sboots
whichthe camera followsuntilshe stopsandwe see azoom outshot showingherfull bodyandwe are thenintroducedtoother
females. We thensee anotherzoomoutshotshowingmore femalecharacterplacingtyresone infrontof the otherintime with
the beat of the drums.We thensee close upsof certainbodilyfeaturesof woman.
2. JessicaGrundy
Music VideoAnalysis ArcticMonkeys- DoI wannaKnow? https://www.youtube.com/watch?v=bpOSxM0rNPM
Editing In thisvideoIfoundthatthere were twotypesof editingtechniques;one of these wascuttingfromone shotto anotherand the
othertechnique wasimagesmorphingintoeachothertoshowanotherscene.
Use of Digital Effects The onlydigital effects thatIidentifiedwasthe use of colours;at the beginningof the musicvideowe onlysee blackandwhite
imagesuntil lateroninthe videowe startseeingsome use of colourbutnot verymuch.However,towardsthe endof the videowe
do see a lotmore use of colour,we alsosee some colouredimageschangingbackintoblackandwhite.
