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When Games Invade Real Life and Gamify Work Jesse Schell Learning 3.0 Chicago - 2011
Choco-fication!
Rewards can Backfire
Self-Determination Theory Competence Relatedness Autonomy I want to be good at what I do! I want freedom! I want to connect to others!
“Hafta” “Wanna” Duty Fun Work Play Slavery Freedom Efficiency Pleasure
Games are special because…  They are interactive They are designed ENTIRELY for pleasure
Games provide: Clear Feedback A Sense of Progress The Possibility of Success Mental and Physical Exercise A Chance to Satisfy Your Curiosity A Chance to Solve a Problem A Feeling of Freedom
Pleasure is POWERFUL
Pleasure is COMPLEX
Pleasure is… CONTEXTUAL
Pleasure is… CONTEXTUAL
Laughter Thrill Discovery Fantasy Story Triumph Sensation Challenge Expression
Gamify Pleasurize
You CAN make your experiences better Ask yourself these simple questions: Given what I know about my guests… Why will they like this experience? How can I get them to like it more?
Thanks! Slides: jesseschell.comTwitter: @jesseschell  Email: jesse@schellgames.com

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When Games Invade Real Life

Editor's Notes

  1. I gave this talk at DICE about how advances in sensing technology will make our entire lives an interconnected series of games. The most common reaction to this was, “Oh my God! It’s 1984!” But technically, it’s Brave New World.