When Games Invade Real Life and Gamify Work<br />Jesse Schell<br />Learning 3.0<br />Chicago - 2011<br />
Choco-fication!<br />
Rewards can Backfire<br />
Self-Determination Theory<br />Competence<br />Relatedness<br />Autonomy<br />I want to be good at what I do!<br />I want ...
“Hafta”<br />“Wanna”<br />Duty<br />Fun<br />Work<br />Play<br />Slavery<br />Freedom<br />Efficiency<br />Pleasure<br />
Games are special because… <br />They are interactive<br />They are designed ENTIRELY for pleasure<br />
Games provide:<br />Clear Feedback<br />A Sense of Progress<br />The Possibility of Success<br />Mental and Physical Exerc...
Pleasure is POWERFUL<br />
Pleasure is COMPLEX<br />
Pleasure is… CONTEXTUAL<br />
Pleasure is… CONTEXTUAL<br />
Laughter<br />Thrill<br />Discovery<br />Fantasy<br />Story<br />Triumph<br />Sensation<br />Challenge<br />Expression<br />
Gamify<br />Pleasurize<br />
You CAN make your experiences better<br />Ask yourself these simple questions:<br />Given what I know about my guests…<br ...
Thanks!<br />Slides: jesseschell.comTwitter: @jesseschell <br />Email: jesse@schellgames.com<br />
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When Games Invade Real Life

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My keynote from the 2011 Learning 3.0 conference in Chicago (10/5/11)

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  • I gave this talk at DICE about how advances in sensing technology will make our entire lives an interconnected series of games. The most common reaction to this was, “Oh my God! It’s 1984!” But technically, it’s Brave New World.
  • When Games Invade Real Life

    1. 1. When Games Invade Real Life and Gamify Work<br />Jesse Schell<br />Learning 3.0<br />Chicago - 2011<br />
    2. 2.
    3. 3.
    4. 4.
    5. 5.
    6. 6.
    7. 7. Choco-fication!<br />
    8. 8.
    9. 9.
    10. 10.
    11. 11.
    12. 12.
    13. 13.
    14. 14. Rewards can Backfire<br />
    15. 15.
    16. 16.
    17. 17.
    18. 18.
    19. 19.
    20. 20. Self-Determination Theory<br />Competence<br />Relatedness<br />Autonomy<br />I want to be good at what I do!<br />I want freedom!<br />I want to connect to others!<br />
    21. 21. “Hafta”<br />“Wanna”<br />Duty<br />Fun<br />Work<br />Play<br />Slavery<br />Freedom<br />Efficiency<br />Pleasure<br />
    22. 22.
    23. 23. Games are special because… <br />They are interactive<br />They are designed ENTIRELY for pleasure<br />
    24. 24. Games provide:<br />Clear Feedback<br />A Sense of Progress<br />The Possibility of Success<br />Mental and Physical Exercise<br />A Chance to Satisfy Your Curiosity<br />A Chance to Solve a Problem<br />A Feeling of Freedom<br />
    25. 25.
    26. 26.
    27. 27.
    28. 28. Pleasure is POWERFUL<br />
    29. 29. Pleasure is COMPLEX<br />
    30. 30. Pleasure is… CONTEXTUAL<br />
    31. 31. Pleasure is… CONTEXTUAL<br />
    32. 32.
    33. 33.
    34. 34.
    35. 35. Laughter<br />Thrill<br />Discovery<br />Fantasy<br />Story<br />Triumph<br />Sensation<br />Challenge<br />Expression<br />
    36. 36. Gamify<br />Pleasurize<br />
    37. 37. You CAN make your experiences better<br />Ask yourself these simple questions:<br />Given what I know about my guests…<br />Why will they like this experience?<br />How can I get them to like it more?<br />
    38. 38. Thanks!<br />Slides: jesseschell.comTwitter: @jesseschell <br />Email: jesse@schellgames.com<br />
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