Viral Marketing          with            Matthew Inman, The Oatmeal     Presented at SXSW on March 13th ‘11
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4
• Started as a night/weekend job• Took it from concept to launch in 66.5 hours• Within 6 months: 100,000 registered users....
17
So what was the problem?     Having a boss = bad      SEO = sorta bad
TEN BUTTCRAPTONS    OF PEOPLE!
Animals, Grammar,Manboobs, OH MY!
Pigs are amazing!
Grammar
Literally
Caffeine
Food
Juicy FruitIt’s gonna move ya!
Keep it short with  Lots o’ visuals
Truth!
Quick, take a photo!
The Horror
Round bloated baby people
Website header  does not equalplace to put a giantphoto of your head
Social news sites
Title things well
Pay attention  (especially to Natalie)
Gripey gripes
Make fun of someone!
THEEND!
theoatmeal.com/book                      Flickr photos by Liang Shi                                   liang-shi.com
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
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Viral Marketing With The Oatmeal - Matthew Inman SXSW

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I'm the author, artist, and founder behind the one man operation known as The Oatmeal (http://theoatmeal.com). In less than a year, my website has grown to nearly 5 million unique visitors a month, I got a book deal, appeared on TV, and was named one of the best blogs of 2010 by Time Magazine. This presentation will cover a ton of examples of my work, explaining how and why they were virally successful. It includes tips, tools, and the process for generating and promoting viral content. There will also be poop jokes.

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Viral Marketing With The Oatmeal - Matthew Inman SXSW

  1. 1. Viral Marketing with Matthew Inman, The Oatmeal Presented at SXSW on March 13th ‘11
  2. 2. 2
  3. 3. 3
  4. 4. 4
  5. 5. • Started as a night/weekend job• Took it from concept to launch in 66.5 hours• Within 6 months: 100,000 registered users. Acquired by a competitor• Within 1 year: 40 million page views a month, over 1 million registered users.• One of the largest free dating sites in the US.
  6. 6. 17
  7. 7. So what was the problem? Having a boss = bad SEO = sorta bad
  8. 8. TEN BUTTCRAPTONS OF PEOPLE!
  9. 9. Animals, Grammar,Manboobs, OH MY!
  10. 10. Pigs are amazing!
  11. 11. Grammar
  12. 12. Literally
  13. 13. Caffeine
  14. 14. Food
  15. 15. Juicy FruitIt’s gonna move ya!
  16. 16. Keep it short with Lots o’ visuals
  17. 17. Truth!
  18. 18. Quick, take a photo!
  19. 19. The Horror
  20. 20. Round bloated baby people
  21. 21. Website header does not equalplace to put a giantphoto of your head
  22. 22. Social news sites
  23. 23. Title things well
  24. 24. Pay attention (especially to Natalie)
  25. 25. Gripey gripes
  26. 26. Make fun of someone!
  27. 27. THEEND!
  28. 28. theoatmeal.com/book Flickr photos by Liang Shi liang-shi.com
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