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Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
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Viral Marketing With The Oatmeal - Matthew Inman SXSW

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I'm the author, artist, and founder behind the one man operation known as The Oatmeal (http://theoatmeal.com). In less than a year, my website has grown to nearly 5 million unique visitors a month, I …

I'm the author, artist, and founder behind the one man operation known as The Oatmeal (http://theoatmeal.com). In less than a year, my website has grown to nearly 5 million unique visitors a month, I got a book deal, appeared on TV, and was named one of the best blogs of 2010 by Time Magazine. This presentation will cover a ton of examples of my work, explaining how and why they were virally successful. It includes tips, tools, and the process for generating and promoting viral content. There will also be poop jokes.

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  • 1. Viral Marketing with Matthew Inman, The Oatmeal Presented at SXSW on March 13th ‘11
  • 2. 2
  • 3. 3
  • 4. 4
  • 5. • Started as a night/weekend job• Took it from concept to launch in 66.5 hours• Within 6 months: 100,000 registered users. Acquired by a competitor• Within 1 year: 40 million page views a month, over 1 million registered users.• One of the largest free dating sites in the US.
  • 6. 17
  • 7. So what was the problem? Having a boss = bad SEO = sorta bad
  • 8. TEN BUTTCRAPTONS OF PEOPLE!
  • 9. Animals, Grammar,Manboobs, OH MY!
  • 10. Pigs are amazing!
  • 11. Grammar
  • 12. Literally
  • 13. Caffeine
  • 14. Food
  • 15. Juicy FruitIt’s gonna move ya!
  • 16. Keep it short with Lots o’ visuals
  • 17. Truth!
  • 18. Quick, take a photo!
  • 19. The Horror
  • 20. Round bloated baby people
  • 21. Website header does not equalplace to put a giantphoto of your head
  • 22. Social news sites
  • 23. Title things well
  • 24. Pay attention (especially to Natalie)
  • 25. Gripey gripes
  • 26. Make fun of someone!
  • 27. THEEND!
  • 28. theoatmeal.com/book Flickr photos by Liang Shi liang-shi.com

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