Viral Marketing with Matthew Inman,
The Oatmeal Presented at SXSW on March 13th ‘11

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• Started as a night/weekend
job • Took it from concept to launch in 66.5 hours • Within 6 months: 100,000 registered users. Acquired by a competitor • Within 1 year: 40 million page views a month, over 1 million registered users. • One of the largest free dating sites in the US.

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So what was the problem?
Having a boss = bad SEO = sorta bad

TEN BUTTCRAPTONS
OF PEOPLE!

Animals, Grammar,
Manboobs, OH MY!

Pigs are amazing!

Grammar

Literally

Caffeine

Food

Juicy Fruit It’s gonna move
ya!

Keep it short with Lots
o’ visuals

Truth!

Quick, take a photo!

The Horror

Round bloated baby people

Website header does not equal
place to put a giant photo of your head

Social news sites

Title things well

Pay attention
(especially to Natalie)

Gripey gripes

Make fun of someone!

THE
END!

theoatmeal.com/book Flickr photos by Liang
Shi liang-shi.com