Top 10 Pieces of Advice in Social Media... Ever!

•

20 likes•8,305 views

I've been blogging since 2003, so for my 15 minute presentation at @DigiShoreditch 2013 - these are the top 10 things I've learnt about social media in the last 10 years.

Technology Business

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
The Top 10
Pieces of
Social Advice
(Ever)!
@JeremyWaite

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
#DS13

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Time you enjoy
wasting is not
wasted…
#DS13

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
10
#DS13
“You don’t need to outspend
your competitors in order to
beat them”.

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
9
#DS13 Gary Vaynerchuk
Win the Battle Between
“Commercial v Acquisition”

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
8
#DS13
“Sentiment doesn’t suck”.

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
7
#DS13 #NateSilver
Separate the “Signal
from the Noise”.

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
6
#DS13 #Moneyball
“Just because you can
measure everything, doesn’t
mean that you should”.

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
5
#DS13
Understand Your Customers
(Then Love Them to Death!)
1. Who
2. What
3. Why
4. Where
5. When

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
4
#DS13 #PurposePyramid #Lovemarks
“Brands are built on emotion.
Business strategies are not”.
Entertain
ChallengeInspire
InformEducate
Solve
Problems
For the Heart
For the Head

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
3
#DS13 @SimonSinek #TED
Always Start with “Why?”

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
2
#DS13
Understand the “Like-Cycle”
STRATEGY
#BIGDATA
4.
Understand the
“Value of a Fan”.
1.
Understand
Your Customers
5.
Social Ads to Amplify
the Best Content
& Conversations
2.
Build an Optimised
Content Calendar
3.
Reward the
Community.
Give Fans a
Reason to Return
INSIGHT
What Type
Of “Likes”
Do You
Want?
LOYALTY
How Are
You Going
To Keep
Them?
CONTENT
What are
You Going
To Do With
Them?
ROI
What is
The Value
Of A
“Like”
MEDIA
What Is
The Cost
Of A
“Like”?
Adobe
Social
Data

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
1
#DS13
“Measure ROI”.
Return on Impressions
Influence
Interactions
Innovation…

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
(Revenue Gained – Investment)
Investment
* 100
ROI in Social Media is the
same as ROI in any other
area of business…
#DS13 @TheBrandBuilder
1

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 19

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
@JeremyWaite | JeremyWaite.Tumblr.com

What's hot

Brighton seo-september-jen-macdonald-glass-digital

Glass Digital

Keyword Research Tactics and Tools - BrightonSEO 2017

Stacey MacNaught

Capturing Leads with Video

Matt Siltala

How to Generate Content that Builds it's Own Links

LizGration

Slides from TechSoup's Lights, Camera, Take Action! Learn how leading NGOs like the Gates Foundation and Amnesty International are using video. There's so much that goes into video production. How do you discover and hire the right people? How much will it cost? Get inspired to start using video storytelling to make a greater impact. This session is presented by Shivan Sarna of Storyhunter. Storyhunter is a global marketplace of trusted freelancers and leading video production companies who empower NGOs to create authentic content.

Learn How These Game Changing NGOs Tell Their Global Impact Stories Using Video

TechSoup

Cam Linked In Pres

guest28a8c

If COVID-19 has taught us one thing, it's that we can’t rely on the way we used to do things in order to build links now. Jane will be discussing if there is still a place for hero campaigns in digital PR, or whether brands and agencies should be taking a more fluid, organic approach to building links in the future. Jane will share what her team has learnt during the crisis, the importance of working with all stakeholders and having a more agile and blended approach to digital PR.

BrightonSEO - The future of digital PR: Are hero campaigns a thing of the past?

JBH - The Digital PR Agency

It's not easy making money with affiliate programs. You're a blogger, not a marketer, right? There's no reason you can't be both. Affiliate marketers Missy Ward and Shawn Collins will provide proven tactics to monetize your blog, and associated photos, videos, podcasts, and Tweets. This presentation will outline the multiple tactics available to provide action items that enable you to be both a successful artist and entrepreneur. Methods will be categorized into one of five focused strategies for blog monetization.

Five Successful Strategies For Monetizing Blogs

Affiliate Summit

Google Small Business

Journal of Health+Med Wearables

Negative SEO: Myths and reality - BrightonSEO April 2013

Julia Logan a.k.a. IrishWonder

Why you should stop trying to "hack" growth

Amir Jirbandey

What's hot (11)

Brighton seo-september-jen-macdonald-glass-digital

Keyword Research Tactics and Tools - BrightonSEO 2017

Capturing Leads with Video

How to Generate Content that Builds it's Own Links

Learn How These Game Changing NGOs Tell Their Global Impact Stories Using Video

Cam Linked In Pres

BrightonSEO - The future of digital PR: Are hero campaigns a thing of the past?

Five Successful Strategies For Monetizing Blogs

Google Small Business

Negative SEO: Myths and reality - BrightonSEO April 2013

Why you should stop trying to "hack" growth

Viewers also liked

Heat Recovery, Pumps & Renewables Heat Recovery and Heat Pump units both capture and/or convert naturally occurring energy and use this as a power source for either your building's ventilation, heating or hot water. Both are proven renewable technologies and have been used throughout the heating and cooling industry for decades. Recent advances have made them ideal for both commercial and domestic use. Both can greatly reduce CO² emissions and energy costs. Our heat recovery units are designed to save energy and improve indoor air quality by recovering heat from the transfer of warm air to cold air via exchangers. Similarly, our air source heat pumps are designed to provide hot water to either traditional radiators or under floor heating systems by converting outdoor air to heat energy.

Heat pumps & Renewables

Andy Brown

IDFVG - Fare impresa con il crowdfunding - Ganis

AREA Science Park

ppt Robert Radu_microturbine_eos2013

AREA Science Park

IDFVG Fare impresa con il crowdfunding - Iosio, Valentinuz

AREA Science Park

IDFVG - Fare impresa con il crowdfunding - Zaottini

AREA Science Park

IDFVG - Fare impresa con il crowdfunding

AREA Science Park

I materiali litocementizi nei palazzi romani di fine 800 primi 900

AREA Science Park

Internet of things - IDFVG (Roberto Siagri)

AREA Science Park

Viewers also liked (8)

Heat pumps & Renewables

IDFVG - Fare impresa con il crowdfunding - Ganis

ppt Robert Radu_microturbine_eos2013

IDFVG Fare impresa con il crowdfunding - Iosio, Valentinuz

IDFVG - Fare impresa con il crowdfunding - Zaottini

IDFVG - Fare impresa con il crowdfunding

I materiali litocementizi nei palazzi romani di fine 800 primi 900

Internet of things - IDFVG (Roberto Siagri)

Similar to Top 10 Pieces of Advice in Social Media... Ever!

The Future of Social Business

Adobe Marketing Cloud

Case Study: “Adobe Gets Real (or Fake) About Content Marketing”

iMedia Connection

Adobe gets real (or fake) about content marketing

Traction

Hotel Branding Through Social Media - EBriks Infotech

EBriks Infotech Pvt. Ltd.

The website for Brooks Brothers, the company that invented the ready-to-wear concept during the Gold Rush era, is creating an online gold mine has employed website by using analytics from Adobe to increase revenue by millions of dollars by implementing a data-driven customer experience. The company’s testing and web analytics strategies with a direct feedback loop has enabled Brooks Brothers to capture and analyze online activities, and take profitable action on that information. In this presentation, Cindy Lincks of Brooks Brothers and Aseem Chandra of Adobe (who powers Brooks Brothers’ analytics) will shared insights and strategies on how to sort through vast amounts of data to uncover hidden behavioral patterns that help to determine the best action to achieve business goals. This presentation was presented by Aseem Chandra of Adobe and Cindy Lincks of Brooks Brothers This presentation was given at Internet Retailer Conference and Exhibition in Chicago on June 6, 2013.

From Gold Rush to Online Gold Mine: How Brooks Brothers Used Analytics to Dri...

Adobe

Adobe Express for Nonprofits_TechSoup_1.pdf

TechSoup

How to Build a Social (Hotel) Brand

Jeremy Waite

Adobe presentation sydney

Michael Buckley

The Right Ingredients for Building an Effective Customer Profile

Demandbase

Make Your Business Sing with Design

re:DESIGN

Not Your Father's SEM

Jonathan Beeston

Adobe DMP - Générer de l'engagement - eCommerce Paris 2014

Christophe Lauer

Andreas Helios von Adobe Systems eröffnete mit seiner Keynote zum Thema „Die Transformation des Marketings“ den zweiten Tag des Werbeplanung.at-Summit 2013. Das Marketing hat oft den Bezug zum realen Leben verloren. Wir müssen auf die Wirkung und das Ergebnis zurückkommen, dann treffen wir wieder den Nerv der Entscheider“, sagt Andreas Helios, Marketingleiter Zentraleuropa von Adobe Systems, in seiner Keynote am zweiten Tag des Werbeplanung.at-Summit 2013. Das digitale Marketing erlaube zwar eine starke Individualisierung und Messbarkeit, dennoch „sind die Kunden immer noch dazu gezwungen, Inhalte zu konsumieren, die nicht für sie zugeschnitten sind“, kritisiert er. Die User seien durch die Informationsüberflutung mit einer sehr schmalen Aufmerksamkeitsspanne ausgestattet. Die Konsequenz daraus – Helios zitiert dabei den Digital Index Report von Adobe aus dem Jahr 2012 – dass 97 Prozent der Seitenbesucher nicht konvertieren. „Viele Unternehmen sind zufrieden damit, Traffic zu haben und vergessen aber, zu optimieren und den nächsten Schritt zur Conversion zu machen.“ Der Nachholbedarf in diesem Bereich sei „dramatisch“, sagt Helios. „Zwischen dem Markenversprechen des klassischen Marketings und die Realität bei der Transaktion klafft eine riesige Kluft.“ Big Data clever aufbereiten Das Buzzwort „Big Data“ ist für Helios kein neues Thema, „wenn man vor zehn Jahren auf SAP-Konferenzen war, wurde bereits über die Bewältigung große Datenmengen gesprochen.“ Er plädiert darauf, Big Data nicht als Problem zu sehen, solange man es schaffe, Daten mit Erklärungsgewinn darzustellen. Über das „Urgestein“ von Big Data, die Wetterkarte, gäbe es ja auch keine negativen Stimmen. „Ziel ist es, die Informationstöpfe zusammenzuführen - nicht mit dem Ziel, die Person auszukundschaften -, sondern Personen mit den für sie relevanten Informationen zu versorgen.“ Helios plädiert dafür, in der gesamten Diskussion das Vertrauen in das Sammeln von Daten zu erhöhen: „Transparenz und Klarheit sind die wichtigsten Punkte. Sorgen Sie dafür, dass Ihre Kunden wissen, was Sie sammeln und wo sie dem widersprechen können.“ Seine abschließende Botschaft an die Marketingverantwortlichen: „Seien Sie relevant, testen Sie, messen Sie und machen Sie sich Gedanken über die Konversion.“ http://werbeplanung.at/news/summit/2013/07/zweite-keynote-am-werbeplanung-at-summit-2013

20130712 Opening Keynote Adobe Andreas Helios

Werbeplanung.at Summit

Lars

Lars Sørensen

Simon Morris, Director, Demand Marketing EMEA, Adobe Mike Stamp, Head of Talent, EMEA, Adobe Employment branding is far more than just the role of marketing. With employees now more socially relevant than the CEO, companies need to enable and empower their employees to be active on social media on behalf of the brand. To do this effectively, there needs to be a shift from storytelling to employee evangelism by training and socially enabling employees to be social brand champions. In this session, hear from Simon Morris, Adobe's Director of Demand & Content Marketing who will discuss the digital transformation journey that Adobe has been on over the last few years and Mike Stamp, Head of Talent EMEA, who will discuss how they’ve made a shift at Adobe, enabling employees across the company with social expertise and encouraging them to be advocates for the brand. You’ll learn how to establish a social culture with enablement best practices and training programs for employees, and how to measure the impact of their efforts in a way that provides meaningful bottom-line business results.

Get social: How to create a social content strategy to change perceptions

LinkedIn Talent Solutions

Social's Third Wave: from Listening to Destination to Core Marketing Layer The first wave of social marketing software let companies listen to their customers, monitor their brands, and inform their market research. The second provided a means to engage consumers and businesses at scale, publishing content and enabling direct interaction across multiple social platforms. The third, just emerging in the past year, will propel brands beyond the platforms themselves, and allow marketers to nuture and capture social's value across numerous aspects of the customer journey, including advertising, on-site and on-premise experience, customer service, and multi-channel interaction. Learn how Adobe is integrating social into data, engagement tools, advocacy distribution, organic sharing, and owned experiences throughout the customer life-cycle, and how this integration will substantially increase social's impact on business operations and value to the organization. Presenter: Jeff Feldman, Business Development and Strategy, Adobe Jeff Feldman leads social strategy at Adobe, the global leader in digital marketing and digital media solutions, where he manages Adobe's relationships with its social partners and is responsible for ensuring Adobe Social's access across the ecosystem. Feldman joined Adobe via its acquisition of Context Optional, a social media management platform, where he served as Vice President of Strategy and spearheaded many of the company's market facing operations. Previously Feldamn led partnerships at Instructables, an online how-to community later acquired by Autodesk, and the consulting and strategic services group at Cymfony, a pioneer in social media analytics, later acquired by TNS. He holds a Bachelor of Science in Economics from the Wharton School of the University of Pennsylvania.

Sponsor Breakfast Presentation by Adobe

MediaPost

Imrg connect manchester_july13-mobile_experiences-v2

Jamie Brighton

Iridian 2015 Annual Report

IRiDiAN GROUP

ULTA is no different than most retailers juggling rewards programs, catalogs, coupons, etc... Communications are critical, and every customer is different. Eric Messerschmidt, ULTA's VP of Loyalty and CRM shares how they stay relevant and drive incremental sales by looking at a single view of the customer across channels, and using Adobe Campaign to manage their campaigns. Learn more about Adobe Campaign here: http://www.adobe.com/solutions/campaign-management.html This presentation was give at Adobe Digital Marketing Symposium in San Francisco on September 11, 2013.

How ULTA Stays Relevant to Customers Across All Marketing Channels

Adobe

Social Research by Joe Martin

Utah Digital Marketing Collective

Similar to Top 10 Pieces of Advice in Social Media... Ever! (20)

The Future of Social Business

Case Study: “Adobe Gets Real (or Fake) About Content Marketing”

Adobe gets real (or fake) about content marketing

Hotel Branding Through Social Media - EBriks Infotech

From Gold Rush to Online Gold Mine: How Brooks Brothers Used Analytics to Dri...

Adobe Express for Nonprofits_TechSoup_1.pdf

How to Build a Social (Hotel) Brand

Adobe presentation sydney

The Right Ingredients for Building an Effective Customer Profile

Make Your Business Sing with Design

Not Your Father's SEM

Adobe DMP - Générer de l'engagement - eCommerce Paris 2014

20130712 Opening Keynote Adobe Andreas Helios

Lars

Get social: How to create a social content strategy to change perceptions

Sponsor Breakfast Presentation by Adobe

Imrg connect manchester_july13-mobile_experiences-v2

Iridian 2015 Annual Report

How ULTA Stays Relevant to Customers Across All Marketing Channels

Social Research by Joe Martin

More from Jeremy Waite

10 Secrets of Virtual Storytelling: A Guide For Better Online Presentations

Jeremy Waite

From 0 - Greta Thunberg in 60 Weeks

Jeremy Waite

IBM has won more climate leadership awards than any other company, but hardly anyone knows what we are actually doing to fight climate change. So I wrote a 6,000 word whitepaper to show people what we've been doing. But then I remembered that people hate whitepapers. So I created a GIF from these slides instead. (I posted an article with all the sources, links and videos on Linkedin article if you're interested).

IBM x Climate Change (2019)

Jeremy Waite

A webinar I hosted on Thursday 26th October talking about the future of social media and dark data. As more customers switch to private messaging apps, brands are no longer in control. This creates all kinds of ethical and moral challenges, not to mention the creative ones. Essentially, brands now need to provide more value than they capture. They need to give something useful BEFORE they ask for your personal details. (85% of B2C consumer conversations in some areas are now on private messaging apps and not visible on public social networks)_.

Dark Social Webinar

Jeremy Waite

My keynote slides from CMO Summit, Ascot Racecourse, October 12th. • Link to HBR CMO article: https://hbr.org/2017/07/the-trouble-with-cmos • Try the technologies that power Wimbledon: https://www.ibm.com/uk-en/marketplace/wimbledon/ • Personality Insights Twitter demo: https://personality-insights-livedemo.mybluemix.net/ • More info about Watson: www.IBM.com/Watson • Watson Marketing Assistant demo: https://vimeo.com/216818571

CMO Summit 2017

Jeremy Waite

Festival of Marketing: Marketers v Machines

Jeremy Waite

Dark Marketing

Jeremy Waite

Figaro Digital 2017

Jeremy Waite

Marketing Week Live 2017

Jeremy Waite

Watson Marketing 2017 Research

Jeremy Waite

IBM Watson + Hootsuite Social Breakfast

Jeremy Waite

D-Congress 2016 Keynote

Jeremy Waite

Disruptive Innovation in 2016

Jeremy Waite

Building A Social Brand in 2016

Jeremy Waite

ABBA Keynote, Sweden ~ "Disruptive Brands"

Jeremy Waite

"We ask too much of technology and not enough of ourselves". Discussing the new Salesforce Health Cloud, IoT Cloud, Marketing Cloud and Connected Hospitals. • IoT Cloud video: https://www.youtube.com/watch?v=OlE5N-wOBWM • Health Cloud Info: http://www.salesforce.com/industries/healthcare/health-cloud/ • UCSF Children's Hospital: https://www.youtube.com/watch?v=-2NSmkb3Y0o • 422 South IoT Dataviz: https://www.youtube.com/watch?v=8PuEK855AN4 • Berlin Traffic Dataviz: https://www.youtube.com/watch?v=_bLenYtXnHE

Data Natives 2015 Keynote, Berlin.

Jeremy Waite

How can marketing technology help to build meaningful relationships and save lives. In this session for #BIsummit I talk about the Salesforce Marketing Cloud and how the thinking behind the way that it was built inspired the new Salesforce Health Cloud. My personal highlight was talking about how Salesforce has used its profits to help build UCSF Benioff Children's Hospital on the way to creating the world's first connected hospital. VIDEOS • Marketing Cloud Demo [Journey Builder]: https://www.youtube.com/watch?v=HpOBGc-PoNI • BigData Viz Video by 422 South: https://www.youtube.com/watch?v=rJC7B-9ZfhE • UCSF Benioff Children's Hospital Tour: https://www.youtube.com/watch?v=-2NSmkb3Y0o

Brand Innovators Content Marketing [KEYNOTE]

Jeremy Waite

Where Will Connected Customers Go in 2016?

Jeremy Waite

We Must Tell Stories, Faster!

Jeremy Waite

Marketing That Saves Lives

Jeremy Waite

More from Jeremy Waite (20)

10 Secrets of Virtual Storytelling: A Guide For Better Online Presentations

From 0 - Greta Thunberg in 60 Weeks

IBM x Climate Change (2019)

Dark Social Webinar

CMO Summit 2017

Festival of Marketing: Marketers v Machines

Dark Marketing

Figaro Digital 2017

Marketing Week Live 2017

Watson Marketing 2017 Research

IBM Watson + Hootsuite Social Breakfast

D-Congress 2016 Keynote

Disruptive Innovation in 2016

Building A Social Brand in 2016

ABBA Keynote, Sweden ~ "Disruptive Brands"

Data Natives 2015 Keynote, Berlin.

Brand Innovators Content Marketing [KEYNOTE]

Where Will Connected Customers Go in 2016?

We Must Tell Stories, Faster!

Marketing That Saves Lives

Recently uploaded

Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...

Neo4j

As privacy and data protection regulations evolve rapidly, organizations operating in multiple jurisdictions face mounting challenges to ensure compliance and safeguard customer data. With state-specific privacy laws coming up in multiple states this year, it is essential to understand what their unique data protection regulations will require clearly. How will data privacy evolve in the US in 2024? How to stay compliant? Our panellists will guide you through the intricacies of these states' specific data privacy laws, clarifying complex legal frameworks and compliance requirements. This webinar will review: - The essential aspects of each state's privacy landscape and the latest updates - Common compliance challenges faced by organizations operating in multiple states and best practices to achieve regulatory adherence - Valuable insights into potential changes to existing regulations and prepare your organization for the evolving landscape

TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments

TrustArc

Three things you will take away from the session: • How to run an effective tenant-to-tenant migration • Best practices for before, during, and after migration • Tips for using migration as a springboard to prepare for Copilot in Microsoft 365 Main ideas: Migration Overview: The presentation covers the current reality of cross-tenant migrations, the triggers, phases, best practices, and benefits of a successful tenant migration Considerations: When considering a migration, it is important to consider the migration scope, performance, customization, flexibility, user-friendly interface, automation, monitoring, support, training, scalability, data integrity, data security, cost, and licensing structure Next Wave: The next wave of change includes the launch of Copilot, which requires businesses to be prepared for upcoming changes related to Copilot and the cloud, and to consolidate data and tighten governance ShareGate: ShareGate can help with pre-migration analysis, configurable migration tool, and automated, end-user driven collaborative governance

Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff

sammart93

ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke

Product Anonymous

Scaling API-first – The story of a global engineering organization

Radu Cotescu

With more memory available, system performance of three Dell devices increased, which can translate to a better user experience Conclusion When your system has plenty of RAM to meet your needs, you can efficiently access the applications and data you need to finish projects and to-do lists without sacrificing time and focus. Our test results show that with more memory available, three Dell PCs delivered better performance and took less time to complete the Procyon Office Productivity benchmark. These advantages translate to users being able to complete workflows more quickly and multitask more easily. Whether you need the mobility of the Latitude 5440, the creative capabilities of the Precision 3470, or the high performance of the OptiPlex Tower Plus 7010, configuring your system with more RAM can help keep processes running smoothly, enabling you to do more without compromising performance.

Boost PC performance: How more available memory can improve productivity

Principled Technologies

MySQL Webinar, presented on the 25th of April, 2024. Summary: MySQL solutions enable the deployment of diverse Database Architectures tailored to specific needs, including High Availability, Disaster Recovery, and Read Scale-Out. With MySQL Shell's AdminAPI, administrators can seamlessly set up, manage, and monitor these solutions, ensuring efficiency and ease of use in their administration. MySQL Router, on the other hand, provides transparent routing from the application traffic to the backend servers in the architectures, requiring minimal configuration. Completely built in-house and supported by Oracle, these solutions have been adopted by enterprises of all sizes for their business-critical applications. In this presentation, we'll delve into various database architecture solutions to help you choose the right one based on your business requirements. Focusing on technical details and the latest features to maximize the potential of these solutions.

Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...

Miguel Araújo

A Domino Admins Adventures (Engage 2024)

Gabriella Davis

Handwritten Text Recognition for manuscripts and early printed texts

Maria Levchenko

🐬 The future of MySQL is Postgres 🐘

RTylerCroy

2024: Domino Containers - The Next Step. News from the Domino Container commu...

Martijn de Jong

BooK Now Call us at +918448380779 to hire a gorgeous and seductive call girl for sex. Take a Delhi Escort Service. The help of our escort agency is mostly meant for men who want sexual Indian Escorts In Delhi NCR. It should be noted that any impersonator will get 100 attention from our Young Girls Escorts in Delhi. They will assume the position of reliable allies. VIP Call Girl With Original Photos Book Tonight +918448380779 Our Cheap Price 1 Hour not available 2 Hours 5000 Full Night 8000 TAG: Call Girls in Delhi, Noida, Gurgaon, Ghaziabad, Connaught Place, Greater Kailash Delhi, Lajpat Nagar Delhi, Mayur Vihar Delhi, Chanakyapuri Delhi, New Friends Colony Delhi, Majnu Ka Tilla, Karol Bagh, Malviya Nagar, Saket, Khan Market, Noida Sector 18, Noida Sector 76, Noida Sector 51, Gurgaon Mg Road, Iffco Chowk Gurgaon, Rajiv Chowk Gurgaon All Delhi Ncr Free Home Deliver

08448380779 Call Girls In Greater Kailash - I Women Seeking Men

Delhi Call girls

CNv6 Instructor Chapter 6 Quality of Service

giselly40

Partners Life - Insurer Innovation Award 2024

The Digital Insurer

In this session, we will delve into strategic approaches for optimizing knowledge management within Microsoft 365, amidst the evolving landscape of Copilot. From leveraging automatic metadata classification and permission governance with SharePoint Premium, to unlocking Viva Engage for the cultivation of knowledge and communities, you will gain actionable insights to bolster your organization's knowledge-sharing initiatives. In this session, we will also explore how to facilitate solutions to enable your employees to find answers and expertise within Microsoft 365. You will leave equipped with practical techniques and a deeper understanding of how there is more to effective knowledge management than just enabling Copilot, but building actual solutions to prepare the knowledge that Copilot and your employees can use.

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...

Drew Madelung

Histor y of HAM Radio presentation slide

vu2urc

Boost Fertility New Invention Ups Success Rates.pdf

sudhanshuwaghmare1

The Raspberry Pi 5 was announced on October 2023. This new version of the popular embedded device comes with a new iteration of Broadcom’s VideoCore GPU platform, and was released with a fully open source driver stack, developed by Igalia. The presentation will discuss some of the major changes required to support this new Video Core iteration, the challenges we faced in the process and the solutions we provided in order to deliver conformant OpenGL ES and Vulkan drivers. The talk will also cover the next steps for the open source Raspberry Pi 5 graphics stack. (c) Embedded Open Source Summit 2024 April 16-18, 2024 Seattle, Washington (US) https://events.linuxfoundation.org/embedded-open-source-summit/ https://eoss24.sched.com/event/1aBEx

Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...

Igalia

Heather Hedden, Senior Consultant at Enterprise Knowledge, presented “The Role of Taxonomy and Ontology in Semantic Layers” at a webinar hosted by Progress Semaphore on April 16, 2024. Taxonomies at their core enable effective tagging and retrieval of content, and combined with ontologies they extend to the management and understanding of related data. There are even greater benefits of taxonomies and ontologies to enhance your enterprise information architecture when applying them to a semantic layer. A survey by DBP-Institute found that enterprises using a semantic layer see their business outcomes improve by four times, while reducing their data and analytics costs. Extending taxonomies to a semantic layer can be a game-changing solution, allowing you to connect information silos, alleviate knowledge gaps, and derive new insights. Hedden, who specializes in taxonomy design and implementation, presented how the value of taxonomies shouldn’t reside in silos but be integrated with ontologies into a semantic layer. Learn about: - The essence and purpose of taxonomies and ontologies in information and knowledge management; - Advantages of semantic layers leveraging organizational taxonomies; and - Components and approaches to creating a semantic layer, including the integration of taxonomies and ontologies

The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf

Enterprise Knowledge

What is a good lead in your organisation? Which leads are priority? What happens to leads? When sales and marketing give different answers to these questions, or perhaps aren't sure of the answers at all, frustrations build and opportunities are left on the table. Join us for an illuminating session with Cian McLoughlin, HubSpot Principal Customer Success Manager, as we look at that crucial piece of the customer journey in which leads are transferred from marketing to sales.

04-2024-HHUG-Sales-and-Marketing-Alignment.pptx

HampshireHUG

Recently uploaded (20)

Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...

TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments

Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff

ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke

Scaling API-first – The story of a global engineering organization

Boost PC performance: How more available memory can improve productivity

Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...

A Domino Admins Adventures (Engage 2024)

Handwritten Text Recognition for manuscripts and early printed texts

🐬 The future of MySQL is Postgres 🐘

2024: Domino Containers - The Next Step. News from the Domino Container commu...

08448380779 Call Girls In Greater Kailash - I Women Seeking Men

CNv6 Instructor Chapter 6 Quality of Service

Partners Life - Insurer Innovation Award 2024

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...

Histor y of HAM Radio presentation slide

Boost Fertility New Invention Ups Success Rates.pdf

Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...

The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf

04-2024-HHUG-Sales-and-Marketing-Alignment.pptx

Top 10 Pieces of Advice in Social Media... Ever!

11. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 4 #DS13 #PurposePyramid #Lovemarks “Brands are built on emotion. Business strategies are not”. Entertain ChallengeInspire InformEducate Solve Problems For the Heart For the Head

12. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 4 #DS13 #PurposePyramid #Lovemarks “Brands are built on emotion. Business strategies are not”. Entertain ChallengeInspire InformEducate Solve Problems For the Heart For the Head

14. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 2 #DS13 Understand the “Like-Cycle” STRATEGY #BIGDATA 4. Understand the “Value of a Fan”. 1. Understand Your Customers 5. Social Ads to Amplify the Best Content & Conversations 2. Build an Optimised Content Calendar 3. Reward the Community. Give Fans a Reason to Return INSIGHT What Type Of “Likes” Do You Want? LOYALTY How Are You Going To Keep Them? CONTENT What are You Going To Do With Them? ROI What is The Value Of A “Like” MEDIA What Is The Cost Of A “Like”? Adobe Social Data

17. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. (Revenue Gained – Investment) Investment * 100 ROI in Social Media is the same as ROI in any other area of business… #DS13 @TheBrandBuilder 1

18. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. (Revenue Gained – Investment) Investment * 100 ROI in Social Media is the same as ROI in any other area of business… #DS13 @TheBrandBuilder 1

Editor's Notes

Launching July 10thOver $3bn developing marketing cloud19bn transactions a day18 of the top 20 e-comm in the worldPublishing / Listening / Analytics
Not everything has to say “Click-to-BUY”Like on average 40 brands – 20125-7 brands in 2011Competing with Gaga, Bieber etc…
Disney = 500m fans / 470 profiles / 250 staffNFL -= all 32 teams – 1 staffer!Good CONTENT  1-140-2.7mDisney spent MUCH less than Zynga / Angry Birds (proportionally)Dollar Shave guy last Digishoreditch – beat Gillette with a $5k video budgetAmplify GREAT content – don’t prop up average content
90:10Click-to-buy x Click-to-share
Assassins Creed 4Ubisoft – millions fans / languages across EMEAAssassins Creed 3 = 12m copies sold!Advertising.Twitter.comDeloitte / Crimson Hex / Nielsen / GfK = 30%+ sentiment  2.7x more sales than 30% increase ATL spend
BIG DATA – Adobe 19 billion – 18/2010,000 per day in 200090% last 2 years- Amount of useful data isn’t0-2003 now every 48 hours400m tweets day / 1.1bn FB (751m mobile / 665m DAU / 189m mobile only_Should be getting smarter – looking at US markets / brands
Reduce everything down to one numberFind the 1 metric that REALLY mattersROI or NPS ?
Reduce everything down to one numberFind the 1 metric that REALLY mattersROI or NPS ?
People share EMOTIONSDecisions with your HEART – justify it with your HEAD78% trust recommendations from friendsOnly 14% trust brands
People share EMOTIONSDecisions with your HEART – justify it with your HEAD78% trust recommendations from friendsOnly 14% trust brands
Strategy = WHYWhat are the numbers saying with NO agenda / emotion / biasContent is ALL emotion78% trust recommendations from friends – ONLY 14% trust brandsBrands are built with emotion – businesses are built with logic.
Fashion brand yesterday - £6.5mRovio – Angry Birds - £144mSkyBet 1700% ROINOT – Innovations / Impressions / Interactions / Impressions
Fashion brand yesterday - £6.5mRovio – Angry Birds - £144mSkyBet 1700% ROINOT – Innovations / Impressions / Interactions / Impressions
$600m+ Consulting BusinessTracking 19 Billion Transactions/ DayConsult for 18 of Worlds Top 20 E-commerce BusinessesOnly 1 of 2: Facebook PMD Partner (4 badges)Twitter Ads API partner

Top 10 Pieces of Advice in Social Media... Ever!

Recommended

Recommended

More Related Content

What's hot

What's hot (11)

Viewers also liked

Viewers also liked (8)

Similar to Top 10 Pieces of Advice in Social Media... Ever!

Similar to Top 10 Pieces of Advice in Social Media... Ever! (20)

More from Jeremy Waite

More from Jeremy Waite (20)

Recently uploaded

Recently uploaded (20)

Top 10 Pieces of Advice in Social Media... Ever!

Editor's Notes