This document discusses how mindsets are shifting from scarcity to abundance due to technological progress. It notes that the cost of technologies like computing, transportation, and communication have decreased exponentially over the past century while lifespan, food costs, and other resources have increased. It argues we are moving from an industrial to information age where available resources and attention are abundant rather than scarce. The youth now growing up in this environment will shape our future through their curiosity, creativity, and ability to adapt to rapid change.

1. Designed for
Tomorrow Jeremy Tai Abbett
Creative Evangelist, Google
@jeremytai

2. @jeremytai
HAVE THE BIGGEST
STAKE IN OUR FUTURE
DIRECTION
Youth

3. @jeremytai
Photo: Derek K. Miller
Stories are how we
understand our world
Technology is how
we choose our stories

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Rate of Change
You are
here
Disappointment
Chaos/
Amazement
Photo: Gabriel Santiago
Linear vs. Exponential

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Declining Costs x Increasing Capabilities
3D PRINTING / INDUSTRIAL ROBOTS /
DRONES / SOLAR / SENSORS / BIOTECH /
NEUROTECH / MEDICINE

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Yesterday
Today
Tomorrow

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Industrial AgeMindsets of Scarcity

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I do believe in the horse.
The automobile is no more than
a transitory phenomenon.”
“
- Emperor Wilhelm II, last German Emperor & King of Prussia

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11. @jeremytai@jeremytai
Heavier-than-air flying machines
are impossible.”
- Lord William Thomson Kelvin, Mathematician and Physicist, 1895
“

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There is no reason for any individuals
to have a computer in their home.”
“
- Ken Olsen, Founder and President of DEC, 1977

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Innovators Early Adopters Early Majority Late Majority Laggards
Child's View
Curiosity & creativity

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Never doubt that a small group
of thoughtful, committed citizens can
change the world; indeed, it's the only thing
that ever has.”
“
- Margaret Mead, Cultural Anthropologist

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Yesterday
Today
Tomorrow

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Information AgeMindsets of Abundance
Artist: Alexandre Le Guillou

19. Progress
Over the past 100 years

20. 2x
Average human life span
Photo: Thomas Leuthard

21. 10x
Childhood mortality
Photo: Thomas Leuthard

22. 10x
Cost of food
Photo: Thomas Leuthard

23. 100x
Cost of transportation
Photo: Mislav Marohnić

24. 1000x
Cost of communications

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Available resources
Available attention
Scarcity
Yesterday & Today

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$29 Million
Money Follows Attention
From 2012 - 2014
$100 Million

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For the Win (FTW)
Developed in 2009, sold in 2014
$0 $2.5 Billion

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Innovators Early Adopters Early Majority Late Majority Laggards
Value Driven Price Driven
Child's View
Curiosity & creativity

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As a result of how
modern society works,
I managed to somehow earn
a shit-ton of money.”
“
- Markus “Notch” Persson, Founder of Minecraft

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Yesterday
Today
Tomorrow

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The youthful spirit is about curiosity
Ask questions and find
new challenges

34. Food
1

35. Mobility
2

36. Entertainment
3

37. Communication
4

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Neal Stephenson
The Diamond Age, 2000
Daniel Suarez
Daemon, 2006
Ernest Cline
Ready Player One, 2011

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Ridley Scott
Blade Runner, 1982
Spike Jonze
Her, 2013
Mike Mills
Project Los Altos , 2013

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All progress depends
on the unreasonable man.”
“
- George Bernard Shaw, Irish Playwright

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Yesterday
Today
Tomorrow Create & Empathize
Develop & Adapt
Find & Wait

44. @jeremytai
For a glimpse
of the future
look at how
children grow up today
rather than technology.
Spørsmål? Jeremy Tai Abbett
Creative Evangelist
jeremytai@google.com
@jeremytai
Film: Mike Mills, A Mind Forever Voyaging Through Strange Seas of Thought Alone: Silicon Valley Project