Second Life
as Web 2.0?

3D Virtual Environments
as “Web 2.0” Applications
By Jeremy Kemp, M.Ed., M.S.J.
Presented November 26th, 2007
(For Lecturer Appointment)

The virtual university
SAN JOSE STATE JOINS INTERNET-BASED WORLD OF SECOND LIFE
By Kara Andrade
San Jose Mercury News
11/23/2007
http://tinyurl.com/325xns
(Tower Model by SJSU student Anathea Lopez}

My passion:
Researching best practices for using
3D and web-connected social
environments to teach at a distance
and support information-seeking.

Jeremy Kemp, M.Ed, M.S.J.
Assistant Director, Second Life Campus
School of Library & Information Science
San José State University
jkemp@slis.sjsu.edu - http://slisweb.sjsu.edu

Who am I?
Product Manager 1996
Entered MUVEs (Bungie) 1998-
Online teaching (PCC) 1999-
Dosimetry Online (Stanford) 2001
WebCT Admin (SJSU) 2001-
Heart Murmur Sim 2006
Simteach.com Wiki 2006-
Second Life Campus (SLIS) 2007-

games

Dosimetry

HMS

Simteach.com wiki

Overview
1. Web 2.0 and Virtual Worlds
2. Mashups and interoperability
3. Research opportunities

Part 1: This really is ...
http://en.wikipedia.org/wiki/Image:Web_2.0_Map.svg

Network effect
“the value of a
telecommunications
network is
proportional to the
square of the number
of users of the
system.”
- Robert Metcalfe

Virtual Worlds

Virtual Worlds
• Customizable Avatars
• 3D rendering
• An economy with ownership
and scarcity
• Some degree of persistence
(things stay around)

Intel Megatrends, Sept 07
• Social networking growing mature
• User-created content ubiquitous
• High Def TV and displays
• Virtual economy connection
to RL money
• Has become socially acceptable
and mainstream
http://simteach.com/wiki/index.php?title=RattnerIDF

Gartner Hype Cycle

Disillusionment with SL

Two 3D game examples
• The Sims
– Play by yourself
– All objects are preloaded
– Build structures from templates
• World of Warcraft
– Millions of users working in teams
– All objects are preloaded
– Gather prizes for your character
– Everything resets when you log

The Sims (Not Web 2.0)

Company sells objects

Earning objects

Putting down templates

Cumulativity

World of Warcraft (Not Web 2.0)

Collaboration

Web 2.0
• Coined by Tim O’Reilly (2004)
– Internet as platform
1. PC (Windows, Office)
2. Browser (Netscape, Yahoo index)
3. Web Database apps - device independent
(Google Docs, Wikipedia, Facebook)
– User-created content
– Network effects
– The Long Tail (Chris Anderson, 2004)

Part 2: The NEW Web 2.0
• Mashups where data flows freely
• Extensible application interfaces
• Virtual worlds become 3D skins

New Stanford Class

Extensible community

Second Life is
more like
Facebook than
World of
Warcraft.

The virtual university
SAN JOSE STATE JOINS INTERNET-BASED WORLD OF SECOND LIFE
By Kara Andrade
San Jose Mercury News
11/23/2007
http://tinyurl.com/325xns
(Tower Model by SJSU student Anathea Lopez}

Customized applications
in Second Life

Database Query

Blogging tools

Web Calendar Controller

The virtual university
SAN JOSE STATE JOINS INTERNET-BASED WORLD OF SECOND LIFE
By Kara Andrade
San Jose Mercury News
11/23/2007
http://tinyurl.com/325xns
(Tower Model by SJSU student Anathea Lopez}

Animate your Avatar

Part 3: Research
Opportunities
• Instrumented places and objects
• Data visualizations (3D desktop)
• Heuristics of Instructional Design
• Learning Management System
plugins (Moodle, Angel)

Instrumenting Objects
• Teen spaces prototypes

Automatic Survey
Gathering

Visitor Tracking

Data visualizations
(3D desktop)

One avatar for all
“…market pressures will lead
to a merging of current virtual
worlds into a smaller number
of open-sourced
environments… with the use
of a single, universal client.”
-Gartner, Inc.

Apple Leopard

Linux CompViz

Windows Vista

Heuristics of
Instructional Design
• Concreteness Fading
• Affective computing

Concreteness Fading
Concrete Abstract
Representation Representation
“FADE”
The Transfer of Scientific Principles Using Concrete and Idealized Simulations.
Robert L. Goldstone, Ji Y. Son. Journal of the Learning Sciences 2005 14:1, 69-110.

Information
wrapped in emotion
• “botched lobotomy…
a time-sucking black hole”
• “revolutionary breakthrough…
disruptive innovation”
• It riled you up, makes your blood
boil or your endorphins flow.

LMS plugins
(Moodle, Angel)

Sloodle Diagram

Eduserv Grant
• 80,000 GBP for Sloodle

Sloodle Web Survey

Service in the Field
• National Education Co-Chair
• Simteach Wiki
• Sloan-C Co-Chair (May 08)
• ALA Arts Island (Jan 08)
• “ARVEL” AERA SIG

Jeremy Kemp, M.Ed, M.S.J.
Assistant Director, Second Life Campus
School of Library & Information Science
San José State University
jkemp@slis.sjsu.edu - http://slisweb.sjsu.edu