The Mobile Question:
                              ?
Lessons in Design and Strategy for
Your Mobile Experience
Mobile
projects
?
hello.
@jeremyjohnson
    #ias10
   #TheMobileQuestion
http://ffffound.com/image/eae112c8d844f8ea4cc8ec58ac5917e4e2abe20e
http://ffffound.com/image/fcd72119888f6da60ae415fcee1c9dbdd36e35db
http://ffffound.com/image/f7a382ebc4ace7fade36c0542040320db1d0559e
pre 2007
 (or Bi)
mobile internet
adoption = >12%
pre 2007
Hard time getting adoption
with feature phones and
carriers
today
40% of Pandora users are
mobile - and mobile no...
A)
     ?
B) far off
http://www.fubiz.net/2009/03/17/microsoft-sustainability/
http://www.engadget.com/2008/02/25/nokias-nanotech-morph-goes-on-display-signals-melting-devices/
http://www.readwriteweb.com/archives/gphone_concepts_and_possible_specs.php
hi
     http://images2.pocket-lint.com/images/nBhz/another-exploding-iphone-reported-france-0.jpg
http://ffffound.com/image/8e68da2f5dd54408c5830cb96d3927708d71e823
It took the iPod 17
                                                                               quarters to reach 30
  ...
B) far off
little less...




                 http://ffffound.com/image/42d4521ab29e3dbd7151cc855a69e21383f6b455
“we need to
go mobile...”
“we need an
iPhone app...”
“...why [do] they ignore
all devices except [the]
iPhone. Not everyone
has an iPhone. Could
you speak to the non-
iPhone u...
UX
Combo box


  Navigation Button


    Home      Screen Name   Edit




YOU
  ON
me
again

        http://images2.pocket-lint.com/images/nBhz/another-exploding-iphone-reported-france-0.jpg
85+ Million
iPhones, in particular,
can generate as much
traffic as 30 basic
feature phones


   http://www.lukew.com/ff/entry.asp?1042...
35% of smartphone
owners browse the
mobile Internet at least
daily versus only 4% of
featurephone owners

    http://www.l...
71% of all smartphone users use Internet
88% of iPhone users use Internet
92% of Android users use Internet
!"#$%&'(&#'$)'*+&',$%%&-'.//'"0'12.-*/+"0&)
                                                  !"#$%&'"("&)*(+,+(+-.&/0&12
...
http://wapreview.com/blog/?p=6828
Smartphones make up
a small percentage of
the World's four billion
cell phones but they
differ drastically in
their use.

...
non-smart phone
users don’t use the
mobile internet
(much)
If it’s not EASY...
“...why they ignore all
devices except
iPhone. Not everyone
has an iPhone. Could
you speak to the non-
iPhone users...”   ...
» Symbian’s share of smartphone
          requests fell from 43% in February
          2009 to 18% in February 2010.

    ...
http://arstechnica.com/apple/news/2010/03/iphone-os-still-dominates-mobile-web-android-on-the-way-up.ars
1 in 2 Americans Will Have a Smartphone
by Christmas 2011
from Original Signal




If you're not ready to bid farewell to ...
75%
What do we need to do?
ACTION!
we = ?
Step 1:
 What
   kind of mobile
   experience are you
   creating?
First Step in your mobile plan:
                      What app/site are you building?




 1) Mobile First
 2) Content

 3...
1) Are you
creating a
mobile first
solution?
Definition:

   A solution that first exists
   to fill a mobile need, or is
   more valuable on a
   mobile device.
1) Are you
creating a
mobile first
solution?
http://www.biggu.com/
s
quick note



 » Start with a native application
 » Hit all major platforms (including web)
 » Be prepared to hire mobil...
2) Taking your
content mobile?
Definition:

   Mostly text, or photos -
   very little “application style”
   interactions.
2) Taking your
content mobile?
Usablenet's mobile platform, Usablenet Mobile (UM), is a fully managed service that
extends a company's web site (or other...
To see the new mobile
                                                                version, just go to
                ...
s
quick note




» Evaluate your internal skillsets
» Research value to go mobile
» Find out what devices your readers hav...
3) Moving desktop/web
applications (or ecommerce)
to mobile?
Definition:

   Taking an interactive
   application or site
   and moving it to a
   mobile platform.
3) Moving desktop/web
applications (or ecommerce)
to mobile?
“Since we’re
                                                                 talking about an
                           ...
s
quick note



» What technologies are your developers
    familiar with?
»   Take stock of your features to see how
    ...
4) Going for
entertainment?
Definition:

   Games, sound or video
   experiences, that need
   deep phone integration
   and high fidelity
   graphics.
4) Going for
entertainment?
s
quick note



» Learn the pricing/gaming of the app stores
» Be prepared to create native applications
» Design matters!...
Mobile plan

   What type of experience are you creating?

     1) Mobile First
     2) Content
     3) Application or eco...
Step 2:
Time to get into
design the process...
BER!!
REMEM



Don’t forget your process!
What needs to go mobile?
quick answer...




  NOT EVERYTHING! or at least use progressive disclosure!
Amazon example
“Good mobile apps focus on a
              few important tasks. Resist the
              temptation to make all the
      ...
Mobile plan


   What needs to go mobile? List out top 3-5 features that:

     A. Are needed for your
        business
  ...
Who are our mobile users?
“I’m just playing around”

           goal vs. leisure
“I need to find a pizza joint”
http://www.bbc.co.uk/blogs/bbcinternet/2010/02/bbc_online_our_mobile_future.html
leisure
                                                                                   leisure
                      m...
mix
                             ?                   leisure
                                                             ...
What are our users using?
?
http://bango.com/mobileanalytics/default.aspx   analytics
http://arstechnica.com/apple/news/2010/03/iphone-os-still-dominates-mobile-web-android-on-the-way-up.ars
Business Users?
         International Audience?
         Targeted Companies?

http://arstechnica.com/apple/news/2010/03/i...
Mobile plan


   Who are our mobile users?


    A. What persona are you
       designing for?
    B. What devices are the...
How do you Design for mobile?
Free Printable Sketching, Wireframing and Note-Taking PDF Templates
http://www.uistencils.com/products/iphone-stencil-kit
http://www.teehanlax.com/blog/2009/06/18/iphone-gui-psd-30/
learn mobile ui




http://www.smashingmagazine.com/2010/03/11/forms-on-mobile-devices-modern-solutions/
try, play, use




http://www.fastcompany.com/article/2010-year-app-apple-ipad-iphone-smartphone
Finger   Mouse
Mobile plan


   How to design for mobile?


    A. Touch, click, scroll, or tap?
    B. Get the devices
    C. Homework: ...
What devices do we need to
focus on?
The devices your users have...
If you currently have users...
             analytics FTW!
Data from current users muddling
through your desktop site...
http://www.bbc.co.uk/blogs/bbcinternet/2010/02/bbc_online_our_mobile_future.html
“Now, for a growing majority of mobile strategies that
don’t require a global presence on widely varying devices,
the disc...
1st




http://www.bbc.co.uk/blogs/bbcinternet/2010/02/bbc_online_our_mobile_future.html
A)   mobile first
B)   $$$
C)
 Super Developers
but, remember...
Content
          90%   =   “Option A”
                     » WAP HTML Based
                     » Native BlackBerry
?
75%
HTML5   HTML5   HTML5
Mobile plan


   What devices do we focus on?


    A. Check your analytics
    B. Survey your users
What technologies do we use?
1) This
is hard!
2) Native
is better...
Today’s World...:


         Native iPhone: Object-C
         Native Android: Java
         Native BlackBerry: Java
      ...
Most useful for
getting a rich
experience to
the most          HTML5
mobile internet
users, at the
lowest cost.
HTML5 / CSS3
Here are the pros of web app development:

    » Web developers can use their current authoring tools.
    » ...
HTML5 / CSS3
Here are the pros of web app development:

    » Almost a silver bullet for “One Web”
    » Works with URLs (...
HTML5 / CSS3                                 They’re fi
                                                            xing th...
“It's a web app, but it doesn't
feel like a web app”


http://www.tuaw.com/2010/04/09/adlib-apples-secret-web-app-weapon/
http://www.iphoneuserguide.com/apple/2010/04/09/iphone3g/apples-iad-service-is-entirely-html5/
http://phonegap.com/projects
Mobile plan


   What technologies do we use?

    A. Is native a must?
    B. What type of developers
       do you have ...
Decision Time!
Application or ecommerce


Feature A
Feature B
Feature C
Multiple
Application?   Yes                            Yes
                           Platforms?




                     ...
Trends
LOCATION
                                The company
                                [Yahoo] is also
                     ...
CHECK-IN


                                                                         Foursquare’s Growth Not
              ...
MOBILE GAMING




http://mashable.com/2010/03/23/ipad-psp-ds-games/?utm_source=feedburner&utm_medium=feed&utm_campaign=Fee...
iPAD




       Big iPhone?
iPAD




            revised their shipping forecasts for the iPad, and they now expect to ship 8-10 million devices by th...
450,000
                                                     3.5 million apps




http://www.intomobile.com/2010/04/09/ipa...
http://www.readwriteweb.com/start/2010/04/why-you-need-to-be-developing-for-the-ipad-right-now.php
WINDOWS PHONE 7
WINDOWS PHONE 7
What we know...

» Two screen sizes: 800x480 and 480x320
» Native apps built in Silverlight
» Browser is b...
FLASH ON MOBILE
Adobe essentially says Steve Jobs is a business-killing jerk (Update: “Go screw yourself Apple”)
HTML5
questions?
Keep up with mobile trends - follow
@mobilefeeds

@jeremyjohnson
jeremyjohnsononline.com
thanks!

@jeremyjohnson
jeremyjohnsononline.com
The Mobile Question: Lessons in Design and Strategy for Your Mobile Experience
The Mobile Question: Lessons in Design and Strategy for Your Mobile Experience
The Mobile Question: Lessons in Design and Strategy for Your Mobile Experience
The Mobile Question: Lessons in Design and Strategy for Your Mobile Experience
The Mobile Question: Lessons in Design and Strategy for Your Mobile Experience
The Mobile Question: Lessons in Design and Strategy for Your Mobile Experience
The Mobile Question: Lessons in Design and Strategy for Your Mobile Experience
The Mobile Question: Lessons in Design and Strategy for Your Mobile Experience
The Mobile Question: Lessons in Design and Strategy for Your Mobile Experience
The Mobile Question: Lessons in Design and Strategy for Your Mobile Experience
The Mobile Question: Lessons in Design and Strategy for Your Mobile Experience
The Mobile Question: Lessons in Design and Strategy for Your Mobile Experience
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The Mobile Question: Lessons in Design and Strategy for Your Mobile Experience

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Earlier this month I gave a presentation at the 2010 IA Summit in Phoenix, AZ on Mobile Strategy. I'm happy to say it was well attended, and everyone had lots of good questions. In the presentation I went over a method to determine where you should spend your time "going mobile". For some it's an app, others it's a site - where others should be focusing on Blackberry vs an iPhone (or vice-versa). Hopefully I made everything a little less confusing, and gave everyone the information needed to make an informed roadmap to move forward.

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The Mobile Question: Lessons in Design and Strategy for Your Mobile Experience

  1. 1. The Mobile Question: ? Lessons in Design and Strategy for Your Mobile Experience
  2. 2. Mobile projects
  3. 3. ?
  4. 4. hello.
  5. 5. @jeremyjohnson #ias10 #TheMobileQuestion
  6. 6. http://ffffound.com/image/eae112c8d844f8ea4cc8ec58ac5917e4e2abe20e
  7. 7. http://ffffound.com/image/fcd72119888f6da60ae415fcee1c9dbdd36e35db
  8. 8. http://ffffound.com/image/f7a382ebc4ace7fade36c0542040320db1d0559e
  9. 9. pre 2007 (or Bi)
  10. 10. mobile internet adoption = >12%
  11. 11. pre 2007 Hard time getting adoption with feature phones and carriers today 40% of Pandora users are mobile - and mobile now has more sessions (2.5x) than the desktop site (now adding 30,000 iPhone listeners a day)
  12. 12. A) ?
  13. 13. B) far off
  14. 14. http://www.fubiz.net/2009/03/17/microsoft-sustainability/
  15. 15. http://www.engadget.com/2008/02/25/nokias-nanotech-morph-goes-on-display-signals-melting-devices/
  16. 16. http://www.readwriteweb.com/archives/gphone_concepts_and_possible_specs.php
  17. 17. hi http://images2.pocket-lint.com/images/nBhz/another-exploding-iphone-reported-france-0.jpg
  18. 18. http://ffffound.com/image/8e68da2f5dd54408c5830cb96d3927708d71e823
  19. 19. It took the iPod 17 quarters to reach 30 million units. The iPhone did it in 10. http://brainstormtech.blogs.fortune.cnn.com/2009/11/25/chart-ipod-vs-iphone/
  20. 20. B) far off
  21. 21. little less... http://ffffound.com/image/42d4521ab29e3dbd7151cc855a69e21383f6b455
  22. 22. “we need to go mobile...”
  23. 23. “we need an iPhone app...”
  24. 24. “...why [do] they ignore all devices except [the] iPhone. Not everyone has an iPhone. Could you speak to the non- iPhone users...” 12/2009
  25. 25. UX
  26. 26. Combo box Navigation Button Home Screen Name Edit YOU ON
  27. 27. me again http://images2.pocket-lint.com/images/nBhz/another-exploding-iphone-reported-france-0.jpg
  28. 28. 85+ Million
  29. 29. iPhones, in particular, can generate as much traffic as 30 basic feature phones http://www.lukew.com/ff/entry.asp?1042&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+FunctioningForm+(LukeW+Ideation+%2B+Design)
  30. 30. 35% of smartphone owners browse the mobile Internet at least daily versus only 4% of featurephone owners http://www.lukew.com/ff/entry.asp?1042&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+FunctioningForm+(LukeW+Ideation+%2B+Design)
  31. 31. 71% of all smartphone users use Internet 88% of iPhone users use Internet 92% of Android users use Internet
  32. 32. !"#$%&'(&#'$)'*+&',$%%&-'.//'"0'12.-*/+"0&) !"#$%&'"("&)*(+,+(+-.&/0&12 34&56678&92 !"# %&# +,-./,.- ((# ((# $"# '%# 0112 )!# )*# $$# '3# 4567-85, )3# %*# )# 0;;<=>?26/8?./2 !!# 0;;<=@7/-1A5,. 98:.5 "&# 0;;<8BA5,. '$# 0;;<0,:/58: 2$:%*-;&!$/+<-&!-=+"&!"%>-(?<"*-&@ 92 @ 3"04$5&0*$.%'6'7-"/-$&*.-8 3"/8-$9+*':';<<='>+&'?$&%)&0'3"2/.08 "Gill, David" <David.Gill@nielsen.com>
  33. 33. http://wapreview.com/blog/?p=6828
  34. 34. Smartphones make up a small percentage of the World's four billion cell phones but they differ drastically in their use. http://www.lukew.com/ff/entry.asp?1042&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+FunctioningForm+(LukeW+Ideation+%2B+Design)
  35. 35. non-smart phone users don’t use the mobile internet (much)
  36. 36. If it’s not EASY...
  37. 37. “...why they ignore all devices except iPhone. Not everyone has an iPhone. Could you speak to the non- iPhone users...” 12/2009
  38. 38. » Symbian’s share of smartphone requests fell from 43% in February 2009 to 18% in February 2010. » iPhone OS increased from 33% in February 2009 to 50% in February 2010. » Android increased its share from 2% to 24% year-on-year http://www.intomobile.com/2010/03/29/admobs-february-2010-metrics-examine-the-use-of-smartphones-feature- phones-and-mids.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+IntoMobile+(IntoMobile)
  39. 39. http://arstechnica.com/apple/news/2010/03/iphone-os-still-dominates-mobile-web-android-on-the-way-up.ars
  40. 40. 1 in 2 Americans Will Have a Smartphone by Christmas 2011 from Original Signal If you're not ready to bid farewell to the feature phone just yet, you might want to start preparing your goodbyes. Nielsen today said that by the end of 2011, smartphones will overtake feature phones up from a mere 10% in early 2008.
  41. 41. 75%
  42. 42. What do we need to do?
  43. 43. ACTION!
  44. 44. we = ?
  45. 45. Step 1: What kind of mobile experience are you creating?
  46. 46. First Step in your mobile plan: What app/site are you building? 1) Mobile First 2) Content 3) Application or ecommerce 4) Entertainment
  47. 47. 1) Are you creating a mobile first solution?
  48. 48. Definition: A solution that first exists to fill a mobile need, or is more valuable on a mobile device.
  49. 49. 1) Are you creating a mobile first solution?
  50. 50. http://www.biggu.com/
  51. 51. s quick note » Start with a native application » Hit all major platforms (including web) » Be prepared to hire mobile experts » Market the app stores » Watch new devices as released
  52. 52. 2) Taking your content mobile?
  53. 53. Definition: Mostly text, or photos - very little “application style” interactions.
  54. 54. 2) Taking your content mobile?
  55. 55. Usablenet's mobile platform, Usablenet Mobile (UM), is a fully managed service that extends a company's web site (or other source) functionality and content to a customized, dynamic, mobile view. Usablenet Mobile dynamically builds each mobile page based on the exact capabilities ofthe mobile phone accessing the client’s site.
  56. 56. To see the new mobile version, just go to techcrunch.com on any touch-screen mobile device. We’ll be adding full support for non- touchscreen models soon. http://techcrunch.com/2010/03/17/techcrunch-mobile/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+Techcrunch+(TechCrunch)
  57. 57. s quick note » Evaluate your internal skillsets » Research value to go mobile » Find out what devices your readers have » Research different development options (mobile stylesheets, on-the-fly optimization, custom development...)
  58. 58. 3) Moving desktop/web applications (or ecommerce) to mobile?
  59. 59. Definition: Taking an interactive application or site and moving it to a mobile platform.
  60. 60. 3) Moving desktop/web applications (or ecommerce) to mobile?
  61. 61. “Since we’re talking about an app for a phone, we might as well take advantage of voice.” http://37signals.com/svn/posts/2234-launch-highrise-for-iphone
  62. 62. s quick note » What technologies are your developers familiar with? » Take stock of your features to see how they match up to devices » Do you have services ready for a mobile app/site?
  63. 63. 4) Going for entertainment?
  64. 64. Definition: Games, sound or video experiences, that need deep phone integration and high fidelity graphics.
  65. 65. 4) Going for entertainment?
  66. 66. s quick note » Learn the pricing/gaming of the app stores » Be prepared to create native applications » Design matters! » Watch your reviews “UI, Timing, Luck, and Features”
  67. 67. Mobile plan What type of experience are you creating? 1) Mobile First 2) Content 3) Application or ecommerce 4) Entertainment
  68. 68. Step 2: Time to get into design the process...
  69. 69. BER!! REMEM Don’t forget your process!
  70. 70. What needs to go mobile?
  71. 71. quick answer... NOT EVERYTHING! or at least use progressive disclosure!
  72. 72. Amazon example
  73. 73. “Good mobile apps focus on a few important tasks. Resist the temptation to make all the features of your main site into the ones that are most critical for mobile.” Joe Marini's Designing and Developing for the Rich Mobile Webpresentation at Microsoft's MIX10 conference http://www.lukew.com/ff/entry.asp?1028&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+FunctioningForm+(LukeW+Ideation+%2B+Design)
  74. 74. Mobile plan What needs to go mobile? List out top 3-5 features that: A. Are needed for your business B. or, are specific to the mobile context
  75. 75. Who are our mobile users?
  76. 76. “I’m just playing around” goal vs. leisure “I need to find a pizza joint”
  77. 77. http://www.bbc.co.uk/blogs/bbcinternet/2010/02/bbc_online_our_mobile_future.html
  78. 78. leisure leisure mix goal “only” http://www.bbc.co.uk/blogs/bbcinternet/2010/02/bbc_online_our_mobile_future.html
  79. 79. mix ? leisure leisure ? goal “only” http://www.bbc.co.uk/blogs/bbcinternet/2010/02/bbc_online_our_mobile_future.html
  80. 80. What are our users using?
  81. 81. ?
  82. 82. http://bango.com/mobileanalytics/default.aspx analytics
  83. 83. http://arstechnica.com/apple/news/2010/03/iphone-os-still-dominates-mobile-web-android-on-the-way-up.ars
  84. 84. Business Users? International Audience? Targeted Companies? http://arstechnica.com/apple/news/2010/03/iphone-os-still-dominates-mobile-web-android-on-the-way-up.ars
  85. 85. Mobile plan Who are our mobile users? A. What persona are you designing for? B. What devices are they using?
  86. 86. How do you Design for mobile?
  87. 87. Free Printable Sketching, Wireframing and Note-Taking PDF Templates
  88. 88. http://www.uistencils.com/products/iphone-stencil-kit
  89. 89. http://www.teehanlax.com/blog/2009/06/18/iphone-gui-psd-30/
  90. 90. learn mobile ui http://www.smashingmagazine.com/2010/03/11/forms-on-mobile-devices-modern-solutions/
  91. 91. try, play, use http://www.fastcompany.com/article/2010-year-app-apple-ipad-iphone-smartphone
  92. 92. Finger Mouse
  93. 93. Mobile plan How to design for mobile? A. Touch, click, scroll, or tap? B. Get the devices C. Homework: Try everything!
  94. 94. What devices do we need to focus on?
  95. 95. The devices your users have...
  96. 96. If you currently have users... analytics FTW!
  97. 97. Data from current users muddling through your desktop site...
  98. 98. http://www.bbc.co.uk/blogs/bbcinternet/2010/02/bbc_online_our_mobile_future.html
  99. 99. “Now, for a growing majority of mobile strategies that don’t require a global presence on widely varying devices, the discussion begins with iPhone. [...] And iPad app may soon replace iPhone app as the starting point. Frankly, as the adoption rate of iPhone increases and if iPad follows suit, it will become increasingly difficult to argue in favor of a starting point other than iPhone OS. The NPR iPad app, for one, provides a much more pleasant user experience than NPR.org.” - Cameron Moll http://cameronmoll.tumblr.com/post/498950232/the-mobile-web-vs-the-objective-c-web
  100. 100. 1st http://www.bbc.co.uk/blogs/bbcinternet/2010/02/bbc_online_our_mobile_future.html
  101. 101. A) mobile first
  102. 102. B) $$$
  103. 103. C) Super Developers
  104. 104. but, remember...
  105. 105. Content 90% = “Option A” » WAP HTML Based » Native BlackBerry
  106. 106. ?
  107. 107. 75%
  108. 108. HTML5 HTML5 HTML5
  109. 109. Mobile plan What devices do we focus on? A. Check your analytics B. Survey your users
  110. 110. What technologies do we use?
  111. 111. 1) This is hard!
  112. 112. 2) Native is better...
  113. 113. Today’s World...: Native iPhone: Object-C Native Android: Java Native BlackBerry: Java Native Palm: WebOS Native Windows Phone: Silverlight Flash Lite / Flash iPhone HTML5 / CSS3 Let’s focu » PhoneGap s on this » Etc...
  114. 114. Most useful for getting a rich experience to the most HTML5 mobile internet users, at the lowest cost.
  115. 115. HTML5 / CSS3 Here are the pros of web app development: » Web developers can use their current authoring tools. » You can use your current web design and development skills. » You are not limited to developing on the Mac OS. » Your app will run on any device that has a web browser. » You can fix bugs in real time. » The development cycle is fast. http://building-iphone-apps.labs.oreilly.com/ch01.html#ch01_id35931969
  116. 116. HTML5 / CSS3 Here are the pros of web app development: » Almost a silver bullet for “One Web” » Works with URLs (you.com) or app stores (via phonegap, etc...) » Highly skinable to different colors/designs » Quick to prototype
  117. 117. HTML5 / CSS3 They’re fi xing thes Here are the cons of web app development: e... » You cannot access the all cool hardware features of the phone. » You have to roll your own payment system if you want to charge for the app. » It can be difficult to achieve sophisticated UI effects. http://building-iphone-apps.labs.oreilly.com/ch01.html#ch01_id35931969
  118. 118. “It's a web app, but it doesn't feel like a web app” http://www.tuaw.com/2010/04/09/adlib-apples-secret-web-app-weapon/
  119. 119. http://www.iphoneuserguide.com/apple/2010/04/09/iphone3g/apples-iad-service-is-entirely-html5/
  120. 120. http://phonegap.com/projects
  121. 121. Mobile plan What technologies do we use? A. Is native a must? B. What type of developers do you have access to? C. Can something like HTML5 work with your users/devices?
  122. 122. Decision Time!
  123. 123. Application or ecommerce Feature A Feature B Feature C
  124. 124. Multiple Application? Yes Yes Platforms? No Audio, video, or Native app Yes camera needed? needed No Does in need to Web based be available in the No app app stores?
  125. 125. Trends
  126. 126. LOCATION The company [Yahoo] is also going to target local search because it believes it can leverage the intimacy of a user’s location to deliver better results. All the major players are doing this, but Yahoo is showing some innovation with things like Sketch-A-Search. “Mobile search results should be actual stuff that you care about blocks away from you,” said David Katz, VP of North America at Yahoo Mobile. “There are a lot of opportunities to use location – it can be when you’re near a certain point, and there’s also a lot of opportunity pairing location with a time of day.” Yahoo eyes mobile for growth
  127. 127. CHECK-IN Foursquare’s Growth Not Slowing Down: 725,000 Users, 22 Million Checkins http://mashable.com/2010/03/29/foursquare-growth-numbers/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+Mashable+(Mashable)
  128. 128. MOBILE GAMING http://mashable.com/2010/03/23/ipad-psp-ds-games/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+Mashable+(Mashable)
  129. 129. iPAD Big iPhone?
  130. 130. iPAD revised their shipping forecasts for the iPad, and they now expect to ship 8-10 million devices by the end of 2010. http://mashable.com/2010/03/29/apple-10-million-ipads/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+Mashable+(Mashable)
  131. 131. 450,000 3.5 million apps http://www.intomobile.com/2010/04/09/ipad-infographic-shows-app-breakdown-ipad-usage-and-regional-adoption-with-cool- visuals.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+IntoMobile+(IntoMobile)
  132. 132. http://www.readwriteweb.com/start/2010/04/why-you-need-to-be-developing-for-the-ipad-right-now.php
  133. 133. WINDOWS PHONE 7
  134. 134. WINDOWS PHONE 7 What we know... » Two screen sizes: 800x480 and 480x320 » Native apps built in Silverlight » Browser is based on IE7 (could have elements of IE8?) » Out by Christmas http://www.engadget.com/2010/03/15/windows-phone-7-series-will-be-wvga-at-launch-hvga-later/
  135. 135. FLASH ON MOBILE
  136. 136. Adobe essentially says Steve Jobs is a business-killing jerk (Update: “Go screw yourself Apple”)
  137. 137. HTML5
  138. 138. questions? Keep up with mobile trends - follow @mobilefeeds @jeremyjohnson jeremyjohnsononline.com
  139. 139. thanks! @jeremyjohnson jeremyjohnsononline.com
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