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The Mobile Question: Lessons in Design and Strategy for Your Mobile Experience

by Director of User Experience at Travelocity on Apr 23, 2010

  • 6,734 views

Earlier this month I gave a presentation at the 2010 IA Summit in Phoenix, AZ on Mobile Strategy. I'm happy to say it was well attended, and everyone had lots of good questions. In the presentation I ...

Earlier this month I gave a presentation at the 2010 IA Summit in Phoenix, AZ on Mobile Strategy. I'm happy to say it was well attended, and everyone had lots of good questions. In the presentation I went over a method to determine where you should spend your time "going mobile". For some it's an app, others it's a site - where others should be focusing on Blackberry vs an iPhone (or vice-versa). Hopefully I made everything a little less confusing, and gave everyone the information needed to make an informed roadmap to move forward.

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http://www.boxesandarrows.com 380
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http://www.usercentered.de 66
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http://xss.yandex.net 8
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The Mobile Question: Lessons in Design and Strategy for Your Mobile Experience The Mobile Question: Lessons in Design and Strategy for Your Mobile Experience Presentation Transcript