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J Lashua Content Marketing at Intel
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Intel's approach to content marketing, from a social media perspective
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J Lashua Content Marketing at Intel
1.
Social Content Marketing
at Intel Jennifer Lashua Intel Social Media Center of Excellence @runningjen
2.
Who we are
(socially speaking … ) • 1 Global Facebook page – 51 country pages • 1 Primary Twitter Handle – 30 supporting handles • 1 Global YouTube Channel – 14 International Channels • 1 Google+ Page – 7 circles • Support for local networks – Weibo, RenRen, Vkontakte, etc > 13M global fans/followers
3.
Social Content Publishing
Model Campaigns, feature content Stories, mini-campaigns, events Resources > Time > Constant content stream, “Always On” 3 INTEL CONFIDENTIAL
4.
Content Case Studies
5.
Campaign-Driven
6.
News & Insights
7.
Informational
8.
Think Global, Act
Local
9.
Create centrally, Share
globally COE
10.
Create locally, extend
globally
11.
A sneak peek
into what’s next for Intel: Branded Content and Storytelling 11
12.
Thank you! INTEL CONFIDENTIAL
@runningjen
Download now