Increasing Marketing Effectiveness with Social Media Engagement

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This program on the fundamentals of social media marketing was presented to tree care professionals at the 2010 TCIA EXPO in Pittsburgh, PA on November 11th.

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Increasing Marketing Effectiveness with Social Media Engagement

  1. 1. Increasing  Marketing  Effectiveness   with  Social  Media  Engagement   Presented by Jeff Korhan November 11, 2010 JeffKorhan.com speaker@jeffkorhan.com 630-774-8350
  2. 2. ©Jeff Korhan and True Nature® 2010 The Relationship Economy
  3. 3. ©Jeff Korhan and True Nature® 2010 Why Aren’t You Doing This?  Not Sure Why – Foundation  Don’t Know How – Get Started Today  Not Enough Time – Shortcuts
  4. 4. ©Jeff Korhan and True Nature® 2010 2011 Business Trends 1. Human-Centric Business 2. Collaborative Markets 3. Sustainable Communities
  5. 5. ©Jeff Korhan and True Nature® 2010 Socialize 1. Humanize 2. Optimize 3. Monetize … for Google and Facebook Search
  6. 6. ©Jeff Korhan and True Nature® 2010 Listen Monitor Your Online Presence
  7. 7. ©Jeff Korhan and True Nature® 2010 Humanize Show us How You Work
  8. 8. ©Jeff Korhan and True Nature® 2010 Optimize
  9. 9. ©Jeff Korhan and True Nature® 2010 Optimize Learn the Language of the Web To be Relevant To develop Authority
  10. 10. ©Jeff Korhan and True Nature® 2010 1.  Location 2.  Expertise 3.  Credentials “Humanize, Optimize, Monetize” Keywords
  11. 11. ©Jeff Korhan and True Nature® 2010 Collaborate Real Time & Location “Place and Time”
  12. 12. ©Jeff Korhan and True Nature® 2010 Real-Time Search
  13. 13. ©Jeff Korhan and True Nature® 2010 Real-Time Search
  14. 14. ©Jeff Korhan and True Nature® 2010 Mobile Apps   AppMakr.com
  15. 15. ©Jeff Korhan and True Nature® 2010 Social Media Objects
  16. 16. ©Jeff Korhan and True Nature® 2010 Monetize Help Communities Do What They Want to Do
  17. 17. ©Jeff Korhan and True Nature® 2010 Engage! Crowdsource Communities
  18. 18. ©Jeff Korhan and True Nature® 2010 Communities are Markets “Humanize, Optimize, Monetize”
  19. 19. ©Jeff Korhan and True Nature® 2010  Interruption Marketing  Social Newsletters  Social CRM Always have a Call to Action! Internet Marketing
  20. 20. ©Jeff Korhan and True Nature® 2010 BatchBook - Social CRM This is a “holder” slide for a video describing the benefits of Social CRM’s for small businesses.
  21. 21. ©Jeff Korhan and True Nature® 2010  The Network for Business Professionals  Engage with LinkedIn Groups  Crowdsource Your Community LinkedIn
  22. 22. ©Jeff Korhan and True Nature® 2010
  23. 23. ©Jeff Korhan and True Nature® 2010  Wisdom of Friends  Semantic Search  Facebook Pages Social Community that Supports Your Business Facebook
  24. 24. ©Jeff Korhan and True Nature® 2010
  25. 25. ©Jeff Korhan and True Nature® 2010  Content Distribution System  Engagement and Sharing  ReTweets Twitter
  26. 26. ©Jeff Korhan and True Nature® 2010
  27. 27. ©Jeff Korhan and True Nature® 2010  YouTube Channel  Common Keyword Phrases  Video is Transportable YouTube
  28. 28. ©Jeff Korhan and True Nature® 2010
  29. 29. ©Jeff Korhan and True Nature® 2010  Ownership  Flexibility and Control  Social Media Hub - Content Management Blog
  30. 30. ©Jeff Korhan and True Nature® 2010 WEBSITE Blog Social Media Inbound Links The Source Content Marketing
  31. 31. ©Jeff Korhan and True Nature® 2010 Blogging is Storytelling with a Purpose  Visibility  Reputation and Authority  Referrals
  32. 32. ©Jeff Korhan and True Nature® 2010
  33. 33. ©Jeff Korhan and True Nature® 2010 I don’t get ….
  34. 34. ©Jeff Korhan and True Nature® 2010 A Community of Communities
  35. 35. ©Jeff Korhan and True Nature® 2010 speaker@jeffkorhan.com 630-774-8350

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