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New architecture of media
Jeff Jarvis presented a new architecture for media at CUNY in April 2008 that included separating content from presentation to allow for changing design, navigation, and branding as well as adapting and personalizing content delivery across different media like RSS, mobile, and widgets. He advocated for an ecology of links that emphasizes curating content by linking to others' work, restructuring stories so background details link to other pages, and leveraging readers as distributors. Jarvis also noted that search optimization, through writing clear headings and structuring sites with topic pages, can function as a form of navigation while reducing reliance on brands as destinations.
